Sr. Manager, Insights

Labatt; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading Canadian brewery is seeking a Sr. Manager Insights to drive brand growth through deep consumer understanding. The ideal candidate will translate insights into strategic actions, lead cross-functional research initiatives, and have 6-8 years of market research experience. Excellent presentation and leadership skills are essential for communicating effectively with stakeholders.

Benefits

Top 100 Employer

Inclusive environment

Qualifications

• 6-8 years of experience in market research focused on brand consumer insights.
• Experience in an agency or consultancy setting is strongly recommended.
• Proven ability to manage complex research projects and translate data into actionable insights.

Responsibilities

• Identify brand growth opportunities through understanding Canadian consumers.
• Support the development of brand portfolio strategies using consumer insights.
• Lead execution of research initiatives on brand health and advertising effectiveness.

Skills

Market research

Consumer insights

Qualitative methodologies

Quantitative methodologies

Presentation skills

Leadership skills

Education

University Degree in Business or related field

Job description

Dreaming big is in our DNA. Its who we are as a company. Its our culture. Its our heritage. And more than ever its our future. A future where were always looking forward. Always serving up new ways to meet lifes moments. A future where we keep dreaming bigger. We look for people with passion talent and curiosity and provide them with the teammates resources and opportunities to unleash their full potential. The power we create together when we combine your strengths with ours is unstoppable. Are you ready to join a team that dreams as big as you do

Company

Founded over 175 years ago Labatt is one of Canadas founding businesses and its leading brewer. We are proud of our history and our heritage in Canada and we remain committed to brewing great-tasting high-quality beers that have satisfied beer drinkers for generations. Labatt has created exciting experiences with consumers through iconic brands like Budweiser Bud Light NÜTRL Michelob Ultra Corona Stella Artois and many more. Through our broad portfolio we are truly a national brewer with over 3600 employees a portfolio of more than 60 quality beers and beyond and 10 breweries from coast-to-coast we are proud to serve Canada and the communities we call home.

Role Summary

The Sr. Manager Insightsdrives brand growth by uncovering and translating deep consumer and market understanding into strategic action. This role leads research initiatives on brand health advertising effectiveness and innovation performance synthesizing insights to guide portfolio strategies and decision-making. With expertise in qualitative and quantitative methodologies the Sr. Manager partners with cross-functional teams manages research partners and delivers compelling recommendations to senior stakeholders while staying ahead of industry trends to identify emerging opportunities.

Job Responsibilities

• Reporting into the Director Insights & Strategy to identify brand growth opportunities by deeply understanding Canadian consumers their behaviors and attitudes.
• Support the development of brand portfolio strategies that leverage consumer insights to inform brand positioning and drive long-term growth.
• Partner with brand and innovation teams to identify key learning needs and translate these into actionable research plans.
• Lead the development and execution of research initiatives focused on brand health tracking advertising effectiveness and innovation performance.
• Synthesize brand and consumer insights from various sources (e.g. brand tracking consumer segmentation campaign evaluations) to guide strategic decision-making.
• Develop compelling presentations and reports that clearly communicate insights and strategic recommendations to internal stakeholders.
• Build and maintain strong relationships with research partners and manage the quality and delivery of insights on a project basis
• Stay informed of industry trends and consumer shifts to proactively identify emerging opportunities for the brand.

Job Qualifications

• A University Degree in Business or related field
• Minimum 6-8 years of experience in market research with a focus on brand consumer insights or innovation research
• Previous experience in an agency or consultancy setting is strongly recommended.
• Extensive knowledge of qualitative and quantitative research methodologies / techniques
• Understanding of marketing processes : brand strategy campaign development consumer segmentation and media effectiveness
• Proven ability to manage complex research projects and translate data into actionable insights
• Excellent presentation skills capable of delivering insights to senior and diverse audiences
• Strong leadership & negotiation skills to deal effectively with senior managers and a wide variety of external stakeholders with differing agendas

Why Labatt

As one of Canadas Top 100 Employers Labatt is a place where our people can bring out the best in themselves through a collective purpose of creating A Future With More Cheers. We are always looking to serve up new ways to meet lifes moments dream big to move our industry forward and make a meaningful impact in our communities. We believe in brewing up a future that everyone can celebrate and share.

Equal Opportunity Employer

At Labatt Breweries of Canada we are an equal opportunities employer and we are committed to maintaining a welcoming safe and inclusive environment for every person regardless of age race ethnicity nationality sexual orientation gender identity and expression religion neurodivergence or disability status.

Require Additional Assistance

Labatt Breweries of Canada is committed to fair and equitable recruiting practices. Persons with disabilities are encouraged to come forward at any stage of the recruitment process to request accommodations if needed. Members of our team will consult and create processes that provide individuals with disabilities the best possible recruitment experience.