Sr. Manager, Brand & Digital Marketing

IQ PARTNERS Inc; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading recruitment agency is seeking a Senior Manager, Brand & Digital Marketing based in Toronto, Ontario. This role involves strategizing and executing inclusive marketing campaigns that reflect the voices of people with disabilities. The candidate will lead a small team and partner closely with creative professionals to create impactful messaging. Join a passionate team dedicated to empowering communities across Canada.

Qualifications

• Experience in leading marketing initiatives and campaigns.
• Ability to work collaboratively with diverse teams.
• Strong understanding of brand development and digital marketing.

Responsibilities

• Lead brand and digital marketing initiatives.
• Manage quarterly brand planning cycles.
• Collaborate with internal teams and external agencies.

Skills

Advanced Marketing Skills

Strategic Planning

Storytelling

Digital Engagement Strategies

Inclusive Campaign Design

Job description

Ready to put your advanced Marketing skills to use for a meaningful cause?

This is a newly created leadership role that plays a critical part in shaping the future of MODC’s marketing and brand function.

As part of the organization’s expanded Brand & Digital Marketing team, the Senior Manager will help build the foundation for proactive, quarterly marketing planning and integrated, inclusive campaigns that drive measurable growth and impact.

The Senior Manager, Brand & Digital Marketing is a senior strategist and storyteller responsible for driving the planning, execution and optimization of March of Dimes Canada’s brand and digital marketing initiatives. Reporting to the Senior Director, this role leads proactive quarterly planning, ensuring that MODC’s national campaigns, digital engagement strategies and content initiatives are aligned, inclusive and impactful.

Central to this role is the ability to design campaigns that authentically reflect first‑person perspectives and value lived experiences. The Senior Manager will champion co‑creation with people with disabilities and ensure that MODC’s storytelling elevates their voices as experts and collaborators, not just subjects of our narratives.

This position leads two quarterly brand planning cycles (Q1 & Q3 or Q2 & Q4), focusing on major national campaigns, awareness initiatives, fundraising campaigns and public engagement moments.

The Senior Manager partners closely with the Senior Manager, Production & Design, as our internal agency to produce collaterals and to translate marketing strategies into creative executions. You will also collaborate with MODC’s agency of record to develop brand‑aligned creative assets and campaign toolkits.

This role manages two direct reports – a Marketing Specialist and a Copywriter – to deliver strong, integrated storytelling and data‑informed campaign execution.

This is a rare opportunity to join a passionate team who are dedicated to renew the March of Dimes Canada brand, all while serving and empowering people with disabilities across Canada.

IQ PARTNERS is committed to operating an inclusive, barrier‑free recruitment and selection process, and we encourage candidates of every race, gender, age, religion, identity and experience to apply for this position. We’d be happy to provide accommodation for any candidate that requires assistance due to a disability or medical need. Please contact us at 416‑599‑4700 or by email at [e-mail] to discuss specific accommodations.

Job Title: Sr. Manager, Brand & Digital Marketing

Location: Toronto, Ontario

Type: Permanent / Full Time

Job ID: #522527