Sr. Customer Marketing Manager - References

Samsara; Canada; Remote; CAD 113,000 - 147,000; Full time

Job summary

A tech-driven company is seeking a Senior Customer Marketing Manager, References, to enhance their customer advocacy program. This remote position in Canada is pivotal for driving customer stories and supporting business growth. The ideal candidate has extensive experience in customer advocacy and marketing management, thrives in fast-paced environments, and possesses strong project management and analytical skills. The role offers a competitive salary ranging from $113,050 to $146,300 CAD and numerous employee benefits.

Benefits

Health benefits

Flexible working model

Competitive total compensation package

Qualifications

• 8+ years of experience in customer advocacy or marketing program/project management.
• Experience with CRMs and advocacy platforms.
• Passionate about elevating the customer experience.

Responsibilities

• Build a diverse advocate base reflecting global customer footprint.
• Manage the customer advocate database with up-to-date profiles.
• Evolve the customer reference program to meet growing demand.

Skills

Customer advocacy

Project management

Interpersonal skills

Analytical skills

Organizational skills

Education

Bachelor's degree or equivalent experience

Tools

Salesforce

ReferenceEdge

Google Analytics

Tableau

Job description

Who we are

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.

Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, and Equipment Monitoring. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

About the role

We are seeking a strategic and customer-focused Senior Customer Marketing Manager, References to build and scale a world-class customer reference program. This role is pivotal in amplifying the voices of our customers, driving advocacy, and empowering our go-to-market teams with impactful customer stories. You will design and manage the processes and infrastructure that enable our customer advocates to shine, directly influencing Samsara’s growth, retention, and market leadership.

This is a remote position open to candidates residing in Canada

You should apply if:

• You want to impact the industries that run our world: Your efforts will result in real-world impact — helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
• You are the architect of your own career: If you put in the work, this role won’t be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper growth environment.
• You’re energized by our opportunity: The vision we have to digitize large sectors of the global economy requires your full focus and best efforts to bring forth creative, ambitious ideas for our customers.
• You want to be with the best: At Samsara, we win together, celebrate together and support each other. You will be surrounded by a high-calibre team that will encourage you to do your best.

In this role, you will:

• Expand the advocate network: Build a diverse and dynamic advocate base that reflects our global customer footprint. Drive ongoing recruitment through strategic campaigns, collaboration with Sales and CS teams, and direct customer outreach.
• Manage and scale the customer advocate database: Ensure the database is a reliable source of truth with up-to-date profiles and engagement data, enabling internal teams to efficiently self-serve and find the right advocate for their needs.
• Lead the customer reference program: Evolve the program to meet growing demand across go-to-market teams. Maintain and enhance reference management systems in partnership with Marketing Ops, streamline workflows, prioritize requests, and deliver exceptional customer experiences.
• Empower Sales to win more efficiently: Integrate references into the sales cycle to boost win rates and shorten deal times. Partner strategically with Sales to deliver the right customer references at the right time through hands‑on support, self-service options, or ongoing advocate engagements, while ensuring a seamless and positive customer experience.
• Drive program adoption and enablement: Develop documentation, create training materials, and run enablement sessions for cross-functional teams. Ensure seamless adoption across global regions and address stakeholder issues as they arise.
• Foster advocate engagement at scale: Establish a lifecycle-style approach to continuously engage advocates, going beyond one-off references or acts of advocacy. Build a sense of community among advocates that strengthens the Samsara brand; this may include but is not limited to a clear reference program onboarding process, gamification, rewards, and a customer-facing portal.
• Measure and optimize program impact: Analyze program performance to improve reference efficacy, drive adoption, and align with business goals. Gather feedback from internal stakeholders and continuously refine the program for maximum impact, leveraging AI and automation workflows to optimize efficiency and performance of the program.
• Be a Culture Champion: Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices.

Minimum requirements for the role

• 8+ years of experience in customer advocacy or marketing program/project management
• Experience with CRMs (e.g., Salesforce) and advocacy platforms (e.g., ReferenceEdge) and AI solutions
• Passionate about elevating the customer experience and building lasting relationships
• Thrives in an agile, fast-paced environment with multiple moving priorities
• Exceptional organizational skills and the ability to manage complex projects with competing deadlines
• Leverage strong interpersonal skills to navigate cross-functional teams and influence stakeholders at all levels
• Outstanding written and verbal communication skills, with a keen eye for detail
• Strong analytical skills to evaluate the impact of the customer reference program and its contribution to achieving key business objectives
• Bachelor’s degree or equivalent experience is required

An ideal candidate also has

• Experience organizing customer-facing events, such as webinars, conferences, or speaking engagements, to elevate customer advocacy
• Ability to leverage data and analytics tools such as Google Analytics or Tableau to measure program impact and optimize strategies
• Expertise in engaging customers through social media campaigns and community-building initiatives to amplify brand presence and loyalty
• Strong cross-functional collaboration and storytelling skills to drive alignment and inspire both internal teams and external advocates

Samsara’s Compensation Philosophy

Samsara’s compensation program is designed to deliver total direct compensation (based on role, level, and geography) that is at or above market. We do this through our base salary, bonus/variable compensation, and restricted stock unit (RSU) awards for eligible roles. For eligible roles, a new hire RSU award may be awarded at the time of hire, and additional RSU refresh grants may be awarded annually.

We pay for performance, and top performers in eligible roles receive above‑market equity refresh awards which allow employees to achieve higher market equity.

The range of annual base salary for full-time employees for this position is below. Please note the base pay may vary depending on factors including your city of residence, job-related knowledge, skills, and experience.

$113,050 — $146,300 CAD

Benefits

Full time employees receive a competitive total compensation package along with employee-led remote and flexible working, health benefits, and much, much more. Take a look at our Benefits site to learn more.

Accommodations

Samsara is an inclusive work environment, and we are committed to ensuring equal opportunity in employment for qualified persons with disabilities. Please email [e-mail] or click here if you require any reasonable accommodations throughout the recruiting process.

Flexible Working

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

Fraudulent Employment Offers

Samsara is aware of scams involving fake job interviews and offers. We do not charge fees to applicants at any stage of the hiring process. Official communication about your application will only come from emails ending in ‘@samsara.com’ or ‘@us-greenhouse-mail.io’. For more information regarding fraudulent employment offers, please visit our blog post here.