Sr. Business Analyst - Marketing Automation

S.I. Systems Ltd.; Toronto; Remote; CAD 90,000 - 120,000; Full time

Job summary

S.I. Systems Ltd. in Canada is seeking a Senior Business Analyst to support marketing automation initiatives using Adobe Creative Cloud, Adobe Workfront, and DAM platforms.

The role centers on documenting current-state processes in granular detail, conducting user interviews, and translating findings into user stories and documentation while coordinating stakeholders. You will collaborate with Product Owners and Project Managers to support the product lifecycle from discovery through

Qualifications

• 6+ years of experience as a Business Analyst or Jr. PM, with experience in documenting current-state workflows at granular level.
• Experience conducting internal User Interviews to uncover pain points and map details.
• Positive attitude and good interpersonal skills, able to build trust with end users in a friendly yet strategic way.

Responsibilities

• Document current-state processes at a granular level, potentially down to individual clicks and actions.
• Conduct interviews with internal users to understand work methods, pain points, and automation opportunities.
• Develop and document user stories and requirements.
• Build, maintain, and update project and process documentation.
• Coordinate stakeholders, schedule meetings, and ensure context is provided to the right people.
• Support the product lifecycle from discovery through implementation.
• Collaborate closely with Product Owners, PMs, and other stakeholders.

Skills

Business Process Mapping

User Interviews

Interpersonal skills

Tools

Click-level mapping

Job description

Sr. Business Analyst - Marketing Automation

Our client, Canada's largest retailer, is seeking a Senior Business Analyst to support marketing automation initiatives using Adobe Creative Cloud, Adobe Workfront, Digital Asset Management (DAM) platforms, and creative content workflows.

Join an exciting, evolving team dedicated to building repeatable, automated workflows for large, varied marketing initiatives within a consumer business environment. The scope centers on documenting current-state processes at a granular level, conducting user interviews, and translating findings into user stories and documentation while coordinating stakeholders. You will collaborate with Product Owners and Project Managers to support the product lifecycle from discovery through implementation. The ideal candidate should be a strong, specialized Business Analyst, who can work independently, understand business processes, and partner effectively with Product Owners and Project Managers, who can get into the weeds of how marketing teams operate, build trust with users, and translate those processes into automation opportunities .

This year, the work focuses on supporting a pilot regarding automation around a physical marketing initiative, whereas next year, there will be expansion into digital content marketing automation.

Start Date: ASAP

Duration: To December 2027, with possibility of renewal

Location: Remote is acceptable, team is based downtown Toronto

Must Haves:

• 6+ years of experience as a Business Analyst, or Jr. PM, including experience with Click-level Business Process Mapping documenting current-state workflows
• Experience conducting Internal User Interviews to uncover pain points and process map details
• Positive attitude, good interpersonal skills, with the ability to build trust and garner information from end users in a friendly yet strategic manner

Nice to Have:

• Experience with Adobe Creative Cloud, Adobe Workfront, Digital Asset Management (DAM) platforms

Key Responsibilities:

The role is primarily focused on supporting marketing automation initiatives, with responsibilities including:

• Business Process Mapping: Documenting existing processes at a very granular level, potentially down to individual clicks and actions.
• User Interviews: Conducting interviews with internal users to understand how they currently work, uncover pain points, and identify opportunities for automation.
• User Stories: Developing and documenting user stories and requirements.
• Documentation: Building, maintaining, and updating project and process documentation. This is a particularly important responsibility.
• Project Coordination: Supporting stakeholder coordination, scheduling meetings, and ensuring the right people have the appropriate context.
• Product Lifecycle Support: Providing support throughout the product lifecycle, from initial user interviews and discovery through implementation.
• Cross-functional Collaboration: Working closely with Product Owners, PMs, and other stakeholders.

Our client, Canada's largest retailer, is seeking a Senior Business Analyst to support marketing automation initiatives using Adobe Creative Cloud, Adobe Workfront, Digital Asset Management (DAM) platforms, and creative content workflows.

Join an exciting, evolving team dedicated to building repeatable, automated workflows for large, varied marketing initiatives within a consumer business environment. The scope centers on documenting current-state processes at a granular level, conducting user interviews, and translating findings into user stories and documentation while coordinating stakeholders. You will collaborate with Product Owners and Project Managers to support the product lifecycle from discovery through implementation. The ideal candidate should be a strong, specialized Business Analyst, who can work independently, understand business processes, and partner effectively with Product Owners and Project Managers, who can get into the weeds of how marketing teams operate, build trust with users, and translate those processes into automation opportunities .

This year, the work focuses on supporting a pilot regarding automation around a physical marketing initiative, whereas next year, there will be expansion into digital content marketing automation.

Start Date: ASAP

Duration: To December 2027, with possibility of renewal

Location: Remote is acceptable, team is based downtown Toronto

Must Haves:

• 6+ years of experience as a Business Analyst, or Jr. PM, including experience with Click-level Business Process Mapping documenting current-state workflows
• Experience conducting Internal User Interviews to uncover pain points and process map details
• Positive attitude, good interpersonal skills, with the ability to build trust and garner information from end users in a friendly yet strategic manner

Nice to Have:

• Experience with Adobe Creative Cloud, Adobe Workfront, Digital Asset Management (DAM) platforms
• Marketing automation domain experience
• Creative content workflows

Key Responsibilities:

The role is primarily focused on supporting marketing automation initiatives, with responsibilities including:

• Business Process Mapping: Documenting existing processes at a very granular level, potentially down to individual clicks and actions.
• User Interviews: Conducting interviews with internal users to understand how they currently work, uncover pain points, and identify opportunities for automation.
• User Stories: Developing and documenting user stories and requirements.
• Documentation: Building, maintaining, and updating project and process documentation. This is a particularly important responsibility.
• Project Coordination: Supporting stakeholder coordination, scheduling meetings, and ensuring the right people have the appropriate context.
• Product Lifecycle Support: Providing support throughout the product lifecycle, from initial user interviews and discovery through implementation.
• Cross-functional Collaboration: Working closely with Product Owners, PMs, and other stakeholders.

Disclaimer:
AI may be used in evaluating candidates.
This posting is for an existing vacancy.