Sr. AI Enabled Content/Growth Strategist

Intrahealth Global Operations Limited; Vancouver; Hybrid; CAD 95,000 - 115,000; Full time

Job summary

WELL Health Technologies Corp. seeks a Sr. AI Enabled Content/Growth Strategist to lead the organic content and lifecycle growth strategy.

You will develop strategy and personally produce high‑quality content that supports acquisition, engagement, trust and long‑term customer relationships. You will blend healthcare research with direct‑to‑consumer storytelling, leverage AI‑enabled workflows, and partner with internal teams to align messaging with priority initiatives.

Qualifications

• 5+ years in content strategy, communications, or organic growth roles.
• Strong ability to independently research and produce high‑quality written content.
• Demonstrated use of AI tools (e.g., ChatGPT, Claude, Perplexity) for research and strategic work.
• Strong prompt writing and AI workflow development skills.
• Experience working in regulated industries.
• Understanding of acquisition and lifecycle marketing.
• Experience collaborating with cross‑functional teams.

Responsibilities

• Organic Growth & Content Strategy: Develop and refine WELL Health’s organic content strategy aligned with marketing objectives.
• Research & Content Development: Conduct research on preventive healthcare and longevity topics; translate complex topics into clear consumer education.
• Lifecycle & CRM Communication: Design lifecycle programs including onboarding and lead nurturing sequences.
• Content & Engagement Strategy: Balance healthcare education with accessible storytelling; maintain a trusted direct-to-consumer voice.
• Performance & Optimization: Measure content impact on traffic, engagement, conversion and retention; refine messaging.
• AI-Enabled Strategy & Workflow Development: Use AI tools to accelerate research, analysis and content creation; design scalable workflows.

Job description

Sr. AI Enabled Content/Growth Strategist

30+ days ago Requisition ID: 2199

Entity: WELL Health Technologies Corp.

Position Title: Sr. AI Enabled Content/Growth Strategist

Salary Range: $95,000 - $115,000 CAD per annum

Job Class: Full Time

About the Company:

WELL Health is modernizing healthcare by making it more proactive, preventative, and patient centered. We support clinicians with best-in‑class digital tools while helping patients access trusted health information and continuous care.
Preventative healthcare and longevity are central to our long‑term mission. As we expand in this space, we are investing in thoughtful, research‑driven communication that builds trust and drives meaningful engagement with consumers.
This role will directly shape how audiences understand and engage with their health.

Position Summary:

The Sr. AI Enabled Content/Growth Strategist is a senior individual contributor responsible for developing and executing WELL Health’s organic content and lifecycle growth strategy.

This role blends:

• Healthcare research and expert‑level writing
• Direct‑to‑consumer storytelling
• Lifecycle and CRM communication strategy
• Organic go‑to‑market strategy
• AI‑enabled research and content workflows

You will both develop strategy and personally produce high‑quality content, ensuring it supports acquisition, engagement, trust, and long‑term customer relationships.

This is not a pure content role and not a paid media role. It is a strategic organic growth role grounded in credibility, measurable impact, and AI‑enabled productivity.

What you will be doing:

Organic Growth & Content Strategy

• Develop and refine WELL Health’s organic content strategy aligned with marketing objectives
• Identify market opportunities, search demand, and content gaps using AI‑assisted analysis
• Define how content supports each stage of the funnel: awareness, consideration, conversion, and retention
• Partner with internal teams to align messaging with priority initiatives
• Contribute to experimentation frameworks to continuously improve performance

Research & Content Development

• Conduct research on preventative healthcare, longevity, and related topics
• Use AI‑assisted research workflows to synthesize medical literature and credible sources
• Translate complex health topics into clear, responsible consumer education
• Write high‑quality long‑form and short‑form content
• Maintain rigorous standards around accuracy, citations, and healthcare claims

Lifecycle & CRM Communication

• Design lifecycle communication programs including onboarding and lead nurture sequences
• Define messaging and content sequencing across the customer journey
• Collaborate with internal teams to deploy, measure, and optimize programs

Content & Engagement Strategy

• Balance in‑depth healthcare education with accessible, engaging content
• Maintain a consistent and trusted direct‑to‑consumer voice
• Build scalable AI‑supported workflows to increase content output without sacrificing quality

Performance & Optimization

• Measure how content contributes to organic traffic, engagement, conversion, and retention
• Use performance data and AI‑assisted analysis to refine strategy and messaging
• Align content KPIs with broader marketing and business objectives

AI-Enabled Strategy & Workflow Development

• Use advanced AI tools (e.g., ChatGPT, Claude, Perplexity) to accelerate research, analysis, and content creation
• Design workflows that increase strategic output and content velocity
• Explore multiple strategic hypotheses and messaging frameworks quickly
• Apply strong editorial judgment and fact‑checking to all AI‑assisted outputs

What Success Looks Like (First 3–4 Months)

• A clearly defined organic content strategy is established
• Lifecycle communication programs are launched
• Research‑driven content is producing measurable engagement
• Early contributions to acquisition and retention performance are visible
• Strong collaboration across marketing, clinical, and leadership teams
• Greater consistency in WELL Health’s consumer voice

You have:

• 5+ years in content strategy, communications, or organic growth roles
• Strong ability to independently research and produce high‑quality written content
• Demonstrated use of AI tools (e.g., ChatGPT, Claude, Perplexity) for research and strategic work
• Strong prompt writing and AI workflow development skills
• Experience working in regulated industries
• Understanding of acquisition and lifecycle marketing
• Experience collaborating with cross‑functional teams

Preferred

• Experience in preventative healthcare, healthcare, or longevity
• Experience building lifecycle communication programs

The successful candidate:

• Thinks of systems, funnels, and lifecycle journeys
• Balances analytical rigor with accessible storytelling
• Writes with clarity, precision, and empathy
• Exercises strong editorial judgment
• Operates independently with accountability and ownership
• Uses AI tools proactively to expand impact and productivity
• Is motivated by improving health outcomes for Canadians

The salary for this position falls within a defined range and will be determined based on several factors, including the candidate’s experience, qualifications, skills, and the needs of the organization. At WELL, we are committed to fair and equitable compensation and aim to provide a competitive salary that reflects the value and expertise of the successful candidate.

WELL, is committed to fostering a diverse, inclusive, and accessible workplace. We welcome and celebrate the diversity of applicants and team members across ability, race, gender identity, sexual orientation, and lived experience. We strive to create an environment where differences are valued and contribute to our collective success – this is the WELL Way.

This recruitment process uses automated tools, including artificial intelligence, to help review applications. Qualified human decision‑makers review these results and make all final hiring decisions.

WELL has been independently certified as a Great Place to Work by the Great Place to Work Institute Canada. This recognition reflects our commitment to building a workplace culture rooted in trust, inclusivity, and employee well‑being. It also aligns with our Healthy Place to Work pillar and the priorities outlined in our annual Sustainability Impact Report.