Spécialiste bilingue en Marketing et Relations Publiques (Temps plein permanent) / Bilingual Ma[...]

Uniqlo Canada; Montreal; On-site; CAD 50,000 - 70,000; Full time

Job summary

A leading retail brand is seeking a Marketing and PR Specialist in Montreal. This role involves developing marketing strategies, building relationships with local influencers, and executing initiatives to enhance brand awareness in Quebec. The ideal candidate is bilingual in French and English, has a solid background in marketing, and possesses strong analytical skills. Join us to play a pivotal role in shaping the brand's presence in the Canadian market.

Benefits

Competitive salary

Performance bonus

Comprehensive benefits

Qualifications

• Bachelor’s degree or master’s degree in marketing, business, business management or related field.
• 2–3 years of experience in developing and executing marketing campaigns and strategies, building social communities and partnering with local media.
• Understanding of the media landscape in Quebec.
• Bilingual in French and English.
• Strong analytical and project‑management skills.
• Ability to quickly adapt to change.
• Previous experience managing a marketing agency is considered an asset.
• Collaborative, cross‑functional, team‑based work style.
• Clear and concise communication skills.
• Thrives in a hands‑on working environment.

Responsibilities

• Develop and implement marketing and PR plans, measure results to build brand awareness.
• Analyze market trends and stay informed about industry activities.
• Assist with social content creation for key seasonal products.
• Build and maintain relationships with Quebec influencers and key stakeholders.
• Support in-store, PR and product marketing events in Canada and Quebec.
• Identify new customers and growth opportunities in Quebec.
• Define and evaluate competitors and UNIQLO’s points of differentiation.
• Localize marketing & PR plans for the Quebec region.
• Oversee in‑store and online materials in French Canadian.
• Assist with local content creator partnerships and product seeding.
• Develop and execute strategies for new store openings.

Job description

Position Overview

As the Marketing and PR Specialist, you are a multifaceted individual with strong communication skills, a strategic thinker, a relationship builder, and a team player, and you also have your finger on the pulse of the Quebec region. You will help develop and implement strategies to enhance UNIQLO’s brand and product awareness and help amplify brand buzz.

Job Description

Developing and implementing marketing and PR plans, setting goals and measuring results that in turn build brand awareness and strengthen the positioning of UNIQLO with the market.

• Analyze market trends: staying informed about industry (fashion / retail / shopping) trends and competitor activities.
• Assist with the creation of social content for key seasonal products in Quebec.
• Relationship Building – maintain strong relationships with Quebec influencers and key stakeholders.
• Support with in‑store, PR and product marketing events in Canada and in Quebec.
• Identify new customers and growth opportunities in Quebec.
• Define and evaluate competitors and UNIQLO’s points of differentiation within the Canadian market and Quebec.
• Propose both short‑term and long‑term marketing strategy with strong analysis in market opportunity, previous sales history, marketing spending vs. net sales and local trend.
• Localize Canadian marketing & PR plan to reflect the Quebec region to help local customers understand the brand, drive new customer acquisition and build relationships with Quebec local partners.
• Support local media partnerships and relationship building with local businesses, content creators and communities.
• Oversee in‑store and online materials in French Canadian to ensure translation is locally relevant.
• Assist with local content creator partnership and product seeding.
• Assist in creation of new partnerships and programs to increase UNIQLO’s brand awareness, sales and customer traffic to stores in Quebec.
• Responsible for development and execution of new store openings in partnership with cross‑functional stakeholders in Quebec.
• Manage agency relationships and conduct briefings for marketing plan development and execution.

Desired Skills and Experiences

• Bachelor’s degree or master’s degree in marketing, business, business management or related field.

• 2–3 years of experience in developing and executing marketing campaigns and strategies, building social communities and partnering with local media.
• Understanding of the media landscape in Quebec.
• Bilingual in French and English.
• Strong analytical and project‑management skills.
• Ability to quickly adapt to change.
• Previous experience managing a marketing agency is considered an asset.
• Collaborative, cross‑functional, team‑based work style.
• Clear and concise communication skills.
• Thrives in a hands‑on working environment.

What we offer

Play a pivotal role in shaping a globally loved brand within the exciting Canadian market. A results‑driven, entrepreneurial culture where your decisions drive real business impact. Competitive salary, performance bonus, and comprehensive benefits. A high‑visibility role with collaboration across global and regional executive teams. Career growth in a company that values ambition, innovation, integrity and performance.

Equal Opportunity Statement

UNIQLO Canada is an equal opportunity employer. Accommodations are available upon request during the recruitment process.