Specialist, Influencers & PR

Psycho Bunny; Saint-Laurent-de-l'Île-d'Orléans; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading fashion brand in Quebec is seeking an Influencer & PR Specialist to manage influencer relations and PR strategies. You will be responsible for overseeing content and performance data, ensuring brand cohesion across initiatives. Ideal candidates will have a marketing degree, at least three years of related experience, and strong bilingual skills. Join us for a dynamic role in a vibrant work environment.

Benefits

On-site gym

Subsidized meals

Wellness days

Qualifications

• Minimum of three years in a similar role.
• Experience with content creators and influencer outreach.
• Strong organizational skills and results-driven.

Responsibilities

• Support annual Influencer and PR strategies.
• Oversee management of influencer gifting programs.
• Drive reporting on KPIs and campaign effectiveness.

Skills

Influencer management

Communication skills

Project management

Bilingual (French and English)

Attention to detail

Education

Bachelor's degree in Marketing or related field

Job description

Specialist, Influencers & PR - Ville St. Laurent (Office-first)

Ready to hop into something extraordinary? We're Psycho Bunny - the rebelliously refined clothing brand turning heads with our premium quality, vibrant style, and that unmistakable logo. With over 200 points of sales worldwide (and counting!), we're on a mission to redefine bold standards in retail.

The Opportunity

Ready to drive visibility for a brand that sets the bold standard? Join us as our Specialist, Influencer & PR! This is a high-impact role where you manage the end-to-end logistics of our gifting and creator programs, securing favorable press coverage through our external agency, and using performance data to continuously refine our brand storytelling. Your work ensures every piece of content—from a social media Reel to a major press placement is cohesive, on-brand, and drives awareness.

Your Daily Adventures

• Support the development of annual Influencer, Content Creator, and PR strategies that maximize brand awareness and align with core business objectives.
• Participate in seasonal planning to ensure creative needs and opportunities are supported across all paid and owned social channels.
• Oversee the end-to-end management for the influencer and gifting programs, including contract negotiation, content approvals, product selection, shipping, and timely invoice processing.
• Work closely with the external agency to execute innovative PR plans, secure favorable press coverage (product placements, feature stories), and build relationships with stylists and costume designers.
• Drive reporting on weekly/monthly/quarterly KPIs and support continuous analysis to assess campaign effectiveness and identify strategic areas for improvement.
• Support the seamless integration of content creator/influencer/UGC content into organic social platforms.

Your Toolkit

• Bachelor's degree in Marketing, Communications or related field
• Minimum of three (3) years in a similar role
• Experience working with content creators and influencers, with a proven track record in influencer management and outreach campaign strategies
• Exceptional English communication/copywriting skills
• Strong attention to detail and organizational/project management skills
• Responsive, autonomous, detail-oriented and results-driven
• Positive, motivated attitude and a proven team player
• Fluently bilingual in French and English, with strong written and verbal communication skills.
• Experience in the retail/apparel/fashion industry an asset

Why Choose the Psycho Bunny Life?

• On-site gym and on-site cafeteria / bistro with subsidized meals, including breakfast and lunch.
• Six (6) wellness days and your birthday off, on us!
• Sweet discount on the coolest fits

Ready to Set a Bold Standard?

Apply now to join and show us what makes you uniquely bold!

Diversity & Inclusion

Excited by this opportunity? Psycho Bunny is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn't perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

Psycho Bunny is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.