Social Media Specialist, North America (Remote)

Rivalry; Halifax; Remote; CAD 50,000 - 70,000; Full time

Job summary

A leading gaming and entertainment brand in Halifax is seeking an experienced social media marketer to enhance its online presence and consumer engagement. The ideal candidate will manage social media channels, create compelling content, and develop innovative strategies within the gaming and entertainment sectors. Strong communication skills and knowledge of eSports are essential. Join a dynamic team passionate about social media and internet culture.

Qualifications

• 3-5 years of experience in social media, ideally brand-side.
• Ability to create engaging social campaigns.
• Experience with social listening and reporting.

Responsibilities

• Manage Rivalry's social channels and content calendar.
• Create and execute engaging social campaigns.
• Write compelling social copy tailored to each platform.

Skills

Social media management

Content creation

Adobe Suite skills

Understanding of eSports

Communication skills

Education

Degree in Marketing, Business, Communications or related field

Tools

Social publishing tools

Analytics tools

Job description

Overview

Reporting to : Global Head of Social & Content

Working closely with : Marketing, Customer Support

Regions : North America focused (Global perspective)

TL / DR : Seeking a social media marketer to execute on strategies that will drive Rivalry’s presence and overall consumer engagement on multiple platforms. You will be the brand steward of Rivalry’s voice on social, collaborating with internal and external partners to craft content that supports Marketing priorities and Social team goals. You will be tasked with manning our brand social media profiles and generating new, innovative ideas to increase reach and drive engagement. You should be obsessed with social media and influencer marketing, the gaming and entertainment industry, as well as fully immersed in internet culture on the daily. We’re looking for people to join a fun team and love what they do – if that sounds like you, then we’d love to hear from you.

Responsibilities

• Management of Rivalry Global Brand social channels, strategy and execution - source and publish relevant and compelling content to support the editorial and goals of Rivalry
• Create outbound content and creative assets across channels ensuring content represents Rivalry’s social brand voice and tone
• Write punchy, witty and compelling social copy, platform specific (including engagement / replies to community)
• Manage content calendar, weekly production, scheduling and publishing for all brand channels
• Social listening and reporting for channels, providing insights to optimize content
• Develop and execute engaging social campaigns that support team priorities, informed by channel best practices, and impact overarching goals
• Actively test, optimize and evolve social strategy and content across channels, surfacing key insights
• Ideate and execute new creative ways to use social platforms, on existing or opportune platforms
• Continuously brainstorm and develop new and innovative content ideas

Qualifications

• 3-5 years of experience in social media (ideally brand-side)
• Educational background in Marketing, Business, Communications or related field
• Adobe suite skills (graphic design, editing video, creating gifs, memes, images, etc.)
• Experience and / or knowledge of social publishing, listening and analytics tools
• Have comprehensive understanding of eSports, gaming and internet culture
• Creative, proactive and driven
• A good communicator, both verbally and in writing
• Extremely organized and relish in working under pressure for deadlines and managing multiple projects at the same time
• Great attention to detail and willing to learn / develop new skills
• Flexible to work outside of standard working hours when required
• Ability to cover tournaments and travel if needed
• Quick turnaround time - agility along with creativity is key for social media, keeping up with trends and inserting ourselves into relevant conversations in a timely manner