Social Media Specialist, Content and Community

BMO Financial Group; Toronto; On-site; CAD 45,000 - 85,000; Full time

Job summary

A leading financial institution in Toronto is seeking a Social Media Specialist to enhance its AIR MILES online presence. Responsibilities include engaging with the community on social media platforms, analyzing online trends, and developing content strategies. The ideal candidate has 3-5 years of experience in social media, strong communication skills, and is familiar with social listening tools. This role offers a competitive salary and benefits package.

Benefits

Health insurance

Tuition reimbursement

Retirement savings plans

Qualifications

• Minimum 3-5 years of relevant experience.
• Experience creating content designed for social media.
• In-depth verbal & written communication skills.

Responsibilities

• Identify and cultivate relationships with online advocates.
• Engage with AIR MILES communities on social media.
• Use social listening tools to monitor online conversations.

Skills

Social media platforms

Content creation

Analytical skills

Communication skills

Stakeholder management

Social listening tools

Tools

Canva

Scheduling tools

Job description

Application Deadline: 11/09/2025

Address: 250 Yonge Street

Job Family Group: Marketing

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview

Reporting to the Manager, PR & Content, the Content & Community, the Social Media Specialist plays a pivotal role in shaping AIR MILES online presence, fostering vibrant, engaged community members and informing business decisions through qualitative and quantitative analysis.

This role is responsible for replying to online messages and proactively engaging in relevant conversations online. They contribute to social content ideation and are comfortable appearing in and developing social content using native tools and Canva. This individual should have a strong understanding of social listening and reporting to relay trending topics, insights and themes back to the business.

Responsibilities

• Identify and cultivate relationships with online advocates to build a strong AIR MILES community.
• Recommend opportunities for the brand to authentically engage in relevant conversations.
• Engage with AIR MILES communities across social media platforms by responding to comments, direct messages, and proactively participating in relevant online discussions.
• Foster a sense of belonging and advocacy within the community by encouraging meaningful interactions.
• Address community concerns and elevate issues when necessary, ensuring timely resolutions.

Social Listening

• Use advanced social listening tools to monitor online conversations, identify trends, and assess sentiment.
• Spot emerging trends and cultural shifts to inform content strategies and business decisions.
• Stay attuned to online conversations and trends related to the brand and industry.
• Provide regular reports on KPIs, brand health and engagement highlights.
• Share actionable recommendations based on data to refine social strategies and improve performance.
• Ad-hoc reporting on product updates, sentiment, and crisis.

Social Development and Scheduling

• Collaborate with the Content & Social team to develop organic content ideas, based on social listening findings that align with brand strategy and resonate with the audience.
• Ability to develop content within platforms and Canva.
• Comfort being featured in content and creating content.

Qualifications

• Minimum 3-5 years of relevant experience.
• Specialized knowledge from education and/or business experience.
• Experience with social media platforms and scheduling tools.
• Experience creating content designed for social media.
• Experience with social listening tools.
• In-depth verbal & written communication skills.
• In-depth analytical and problem-solving skills.
• In-depth stakeholder management and collaboration.
• French speaking is an asset.

Salary

$45,500.00 - $84,500.00

Salaried

The above represents AIR MILES’ pay range and type. Salaries will vary based on location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES’ expected target for the first year in this position.

AIR MILES’ total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES

AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.