Social Media Specialist, Content and Community

BMO; Toronto; On-site; CAD 45,000 - 85,000; Full time

Job summary

A major financial services organization in Toronto is seeking a Social Media Specialist to shape online presence and engage communities. With responsibilities in community engagement and social listening, the ideal candidate has 3-5 years of experience, strong communication skills, and proficiency with social media platforms. This position offers a competitive salary range and includes various benefits.

Benefits

Health insurance

Tuition reimbursement

Retirement savings plans

Qualifications

• Minimum 3-5 years of relevant experience.
• In-depth verbal & written communication skills.
• French speaking is an asset.

Responsibilities

• Identify and cultivate relationships with online advocates.
• Recommend opportunities for brand engagement.
• Monitor online conversations and assess sentiment.

Skills

Social media engagement

Analytical skills

Content creation

Communication skills

Social listening

Stakeholder management

Tools

Social media platforms

Canva

Scheduling tools

Job description

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview

Reporting to the Manager, PR & Content, the Content & Community, the Social Media Specialist plays a pivotal role in shaping AIR MILES online presence, fostering vibrant, engaged community members and informing business decisions through qualitative and quantitative analysis.

This role is responsible for replying to online messages + across our social media platforms and proactively engaging in relevant conversations online. They are responsible for contributing to social content ideation and they have a relative level of comfort appearing in and developing social content using native tools and Canva. This individual should have a strong understanding of social listening and reporting to relay trending topics, insights and themes back to the business.

Responsibilities

Community Engagement

• Identify and cultivate relationships with online advocates to build a strong AIR MILES community.
• Recommend opportunities for the brand to authentically engage in relevant conversations.
• Engage with AIR MILES communities across social media platforms by responding to comments, direct messages, and proactively participating in relevant online discussions.
• Foster a sense of belonging and advocacy within the community by encouraging meaningful interactions.
• Address community concerns and elevate issues when necessary, ensuring timely resolutions.

Social Listening

• Use advanced social listening tools to monitor online conversations, identify trends, and assess sentiment.
• Spot emerging trends and cultural shifts to inform content strategies and business decisions.
• Stay attuned to online conversations and trends related to the brand and industry.
• Provide regular reports on KPIs, brand health and engagement highlights.
• Share actionable recommendations based on data to refine social strategies and improve performance.
• Ad-hoc reporting on product updates, sentiment and crisis.

Social Development and Scheduling

• Collaborate with the Content & Social team to develop organic content ideas, based on social listening findings that align with brand strategy and resonate with the audience.
• Ability to develop content within platforms and Canva.
• Comfort being featured in content and creating content.

Qualifications

• Minimum 3-5 years of relevant experience
• Specialized knowledge from education and/or business experience
• Experience with social media platforms and scheduling tools
• Experience creating content designed for social media
• Experience with social listening tools
• In-depth verbal & written communication skills
• In-depth analytical and problem-solving skills
• In-depth stakeholder management and collaboration
• French speaking is an asset

Salary

$45,500.00 - $84,500.00

Pay Type

Salaried

The above represents BMO Financial Group’s pay range and type. Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part‑time roles will be pro‑rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position. BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance‑based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network‑building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters

BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.