Social Media & PR Coordinator - Swatch & Flik Flak

The SWATCH Group; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading watch company in Toronto is seeking a Social Media & PR Coordinator to drive brand growth for Swatch and Flik Flak. In this fully on-site role, you will manage social media accounts, create engaging content, and support PR efforts. You'll assist the Marketing Manager with organizational tasks for events and collaborate with influencers, helping to enhance brand visibility and customer engagement. Competitive starting salary of $50,000, plus annual performance bonus and comprehensive benefits offered.

Benefits

Health benefits including dental and vision coverage

RRSP contributions with company match

Company discount

Life insurance

Paid Vacations

Paid sick days

Qualifications

• Experience managing social media accounts and creating content.
• Familiarity with PR and event management responsibilities.
• Ability to analyze social media performance metrics.

Responsibilities

• Manage local social media accounts and engage with the audience.
• Support PR efforts and assist with organizational tasks for events.
• Collaboration with media partners for advertising campaigns.

Skills

Social media management

Content creation

Influencer marketing

Event management

Analytical skills

Job description

Job description

As the Social Media & PR Coordinator – Swatch and Flik Flak, you play a pivotal role in driving brand growth and market presence through strategic marketing initiatives. You will support the Marketing Manager in developing and executing comprehensive marketing strategies to enhance brand awareness and customer engagement. Your responsibilities include managing local social media accounts, creating content, and building influencer partnerships. Additionally, you will assist with PR efforts by organizing editor and influencer seeding and outreach. Your contributions will directly strengthen brand visibility, drive sales, and support overall business growth.

Starting base pay of $50,000.00, plus an annual performance bonus.

Benefits

• Health benefits, including dental and vision coverage
• RRSP contributions with company match
• Company discount
• Life insurance
• Paid Vacations
• Paid sick days

Responsibilities include:

Social Media

• Manage social media accounts, including planning, creating, and posting content; responding to comments and inquiries; and analyzing performance.
• Support the development of a network of influencers and media partners to engage the target audience with the brand.
• Monitor and analyze the performance of influencer and sponsored athlete content.

PR & Events

• Assist the Marketing Manager with ideation for engaging events, including budgeting, sourcing, vendor relations, and execution.
• Provide support with event management during brand and PR events.
• Manage and send sample requests to media and influencers.
• Create engaging PR and influencer send-outs and track engagement.

Advertising

• Support the ongoing planning of Swatch and Flik Flak advertising campaigns.
• Collaborate with media partners to create engaging campaigns for new collections.
• Assist with artwork creation and ensure submission deadlines are met.

Working Conditions

This is a fully on-site position based in an office setting, with occasional travel required to visit stores and attend events. While the role involves low physical effort and a low risk of injury, it may require lifting, pushing, pulling, and holding items (up to 35 lbs with appropriate support) during travel or event setups. The position also demands significant focus when completing paperwork or reports.