Social Media & PR Coordinator - Swatch & Flik Flak

SWATCH GROUP; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A dynamic consumer brand based in Toronto is looking for a Social Media & PR Coordinator. This role involves managing social media, creating engaging content, and building partnerships with influencers. You will assist in executing comprehensive marketing strategies and enhancing brand awareness. The ideal candidate has 2+ years of marketing experience, is detail-oriented, and has a Bachelor's Degree in a related field. The position offers competitive pay and a chance to work in a vibrant team atmosphere.

Benefits

Health benefits, including dental and vision coverage

RRSP contributions with company match

Company discount

Life insurance

Paid Vacations

Paid sick days

Qualifications

• 2+ years of marketing, social media, or events experience required.
• Must have knowledge of content creation tools.
• Excellent attention to detail is essential.

Responsibilities

• Manage and post to social media accounts and analyze their performance.
• Support the development of influencer network for brand engagement.
• Assist in organizing and managing brand events.

Skills

Social media management

Content creation

Influencer relations

Marketing strategy

Event management

Attention to detail

Education

Bachelor's Degree in Marketing or related field

College diploma in Communications

Tools

Adobe Creative Cloud

Job description

The company Swatch embraces the values that coexist in the worlds of art, design, fashion and technology; and lends to them its own spark of creativity. Thus, Swatch is considered a canvas upon which a myriad of expressions have been applied. Cutting edge style, trend setting looks and technology friendly accents have all added to the amazement of owning a Swatch.

Job description

As the Social Media & PR Coordinator - Swatch and Flik Flak, you play a pivotal role in driving brand growth and market presence through strategic marketing initiatives. You will support the Marketing Manager in developing and executing comprehensive marketing strategies to enhance brand awareness and customer engagement. Your responsibilities include managing local social media accounts, creating content, and building influencer partnerships. Additionally, you will assist with PR efforts by organizing editor and influencer seeding and outreach. Your contributions will directly strengthen brand visibility, drive sales, and support overall business growth.

Starting base pay of $50,000.00, plus an annual performance bonus.

Benefits

• Health benefits, including dental and vision coverage
• RRSP contributions with company match
• Company discount
• Life insurance
• Paid Vacations
• Paid sick days

Responsibilities

Social Media

• Manage social media accounts, including planning, creating, and posting content; responding to comments and inquiries; and analyzing performance.
• Support the development of a network of influencers and media partners to engage the target audience with the brand.
• Monitor and analyze the performance of influencer and sponsored athlete content.

PR & Events

• Assist the Marketing Manager with ideation for engaging events, including budgeting, sourcing, vendor relations, and execution.
• Provide support with event management during brand and PR events.
• Manage and send sample requests to media and influencers.
• Create engaging PR and influencer send-outs and track engagement.

Advertising

• Support the ongoing planning of Swatch and Flik Flak advertising campaigns.
• Collaborate with media partners to create engaging campaigns for new collections.
• Assist with artwork creation and ensure submission deadlines are met.

Working Conditions

This is a fully on-site position based in an office setting, with occasional travel required to visit stores and attend events. While the role involves low physical effort and a low risk of injury, it may require lifting, pushing, pulling, and holding items (up to 35 lbs with appropriate support) during travel or event setups. The position also demands significant focus when completing paperwork or reports.

Profile

You will be an all-rounder who doesn't mind the variety of the job and is happy to get involved in many different projects. You are passionate about marketing and social media. We are looking for someone with excellent attention to detail - we are a fast-paced brand, but we need to ensure everything we do is perfect! You should have a natural curiosity and love for the fashion industry, keeping up to date with the latest trends and developments. We are an outgoing team looking for another dynamic and ambitious person to help us.

Professional requirements

• Education: Bachelor's Degree and/or college diploma in Marketing, Business Administration, Communications, or a related field.
• Experience: 2+ years of experience in marketing, social media, or events.
• Content Creation Tools: Knowledge of tools to create content, including graphic design, photo, and video. Proficiency in Adobe Creative Cloud is preferred.