Social Media Manager

Volunteer Centre of Calgary; Remote; CAD 60,000 - 80,000; Part time

Job summary

A nonprofit organization is seeking a highly driven social media manager to enhance its online presence. The ideal candidate will build and execute social media strategies, optimize pages, and employ marketing techniques to increase engagement and traffic. Commitment involves approx. 5-6 hours per week for a minimum of 6 months. Remote work available, but candidates must be based in Canada. Candidates from diverse backgrounds are encouraged to apply.

Qualifications

• Familiarity with social media platforms (i.e. Twitter, Facebook, Instagram).
• Strong graphic design skills with experience using various design tools.

Responsibilities

• Build and execute social media strategy through competitive research and audience identification.
• Set up and optimize organization’s social media pages to increase visibility.
• Execute effective social media marketing techniques to increase site traffic.

Job description

Ongoing

Volunteer

About Us

INKspire is a non-profit organization that strives to empower youth voices by providing a curated web platform where young people can share their ideas and perspectives on various relevant and contemporary issues across Canada and around the world.

Volunteer Description

INKspire is looking for an engaging and highly driven social media manager to attract and interact with the targeted audiences and platform users of the organization. The goal is to gradually achieve a strong social media presence for the organization through user engagement and website traffic by strategically exploiting all aspects of the social media marketing tactics.

Roles/Responsibilities

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Set up and optimize the organization’s pages within each social media platform to increase the visibility of the organization’s social content
• Execute various forms of effective social media marketing techniques to increase site traffic and new users
• Work closely with the marketing and design team to come up with creative ways to increase engagement and follower/user-base

Qualifications

• Familiarity with social media platforms (i.e. Twitter, Facebook, Instagram)
• Social networking experience and expertise in online marketing concepts (via social media platforms and mass email)
• Eager to generate and implement new marketing ideas
• Understand fundamental marketing principles, techniques and consumer behaviour
• Excellent communication and interpersonal skills, ability to maintain a positive and user-focused attitude when interacting with followers through social media platforms
• Strong graphic design with experience using a variety of design tools/platforms
• Experience with marketing for a brand (asset)
• Have worked in a non-profit setting (asset)

Time Commitment

Flexible hours, approx. 5-6 hours/week. Volunteer must be able to commit to the position for a minimum of 6 months. Available in the evening at least once a week for team meetings.

Location

Work from home / Remote work. Volunteer must be located in Canada.

Equity, Diversity and Inclusion

As a youth-led nonprofit organization with a platform that has empowered hundreds of youth voices across Canada, we are strongly committed to employment equity and workplace diversity. We always strive to foster and build a safe, inclusive and positive work environment where all team members feel valued and supported. Women, racialized persons, Indigenous Peoples, LGBTQ2S+ persons, and people with disabilities are encouraged to apply. If you require accommodations during the recruitment process, please let us know.