Social Media Manager

Tag; Remote; CAD 65,000 - 85,000; Full time

Job summary

A global technology firm is seeking a Social Media Strategist to own and execute social media strategies for developer-focused channels. The ideal candidate will translate complex technical concepts into engaging content across platforms like X, LinkedIn, YouTube, and Reddit, while actively engaging with developer communities. This role emphasizes understanding technical audiences and communicating effectively within their culture, maintaining an authentic and credible brand voice. The position involves trend monitoring and collaboration with various stakeholders to refine content strategy.

Qualifications

• Experience in social media strategy and execution, particularly for technical audiences.
• Ability to translate complex technical concepts into accessible content.

Responsibilities

• Own day-to-day social execution for developer-focused channels.
• Translate technical concepts into social-first content.
• Engage with developer communities actively.

Skills

Understanding technical audiences

Social media content creation

Engagement with developer communities

Trend monitoring

Collaboration with content producers

Job description

*Tag does not utilize artificial intelligence tools in its application, screening or hiring processes.

*This is for a new position

POSITION SUMMARY

In this role, you will own and execute social media strategy and day-to-day execution for a global developer-focused brand operating at the intersection of software, AI, and emerging technology. You will translate complex technical concepts into clear, engaging, and platform-native content across X, LinkedIn, YouTube Community, and Reddit—meeting developers where they already are. Working closely with content, product, engineering, and community stakeholders, you’ll help shape how developers discover, understand, and engage with new tools, platforms, and innovations.

At its core, this role is about understanding technical audiences, respecting developer culture, and showing up with credibility, speed, and clarity. You’ll balance planned editorial moments with real-time engagement, experimentation, and community dialogue—helping a global technology brand participate meaningfully in developer conversations.

RESPONSIBILITIES

• Own day-to-day social execution for developer-focused channels across X, LinkedIn, YouTube Community, and Reddit.
• Translate technical, product, and engineering concepts into accessible, social-first content that resonates with developer audiences.
• Manage editorial calendars, publishing workflows, and approvals in partnership with Content Leads and Social Coordinators.
• Actively engage with developer communities through comments, replies, DMs, and relevant conversations, maintaining an authentic and credible brand voice.
• Monitor trends across developer ecosystems, open-source communities, AI/Edge conversations, and emerging platforms to inform content opportunities.
• Support experimentation around new formats, content types, and AI/Edge storytelling approaches.
• Collaborate with content producers and creators to brief, shape, and refine social-first assets.
• Partner with analytics and content teams to review performance, extract insights, and continuously optimize content strategy.
• Escalate sentiment, feedback, or potential risks in collaboration with leads and stakeholders.
• Ensure all content aligns with brand, legal, and platform guidelines.