Social Media Manager

Bank N.A.; Toronto; On-site; CAD 56,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Retirement savings plans

Accident and life insurance

Job summary

BMO Financial Group in Toronto seeks a Social Media Manager to lead organic and paid social strategies, collaborating with stakeholders to meet objectives and ensure compliant, engaging content across channels.

The role manages end-to-end campaigns, publishes content, maintains brand voice, and analyzes performance to drive ongoing optimization while supporting leadership reporting and on-call activities.

Qualifications

• University degree in marketing or related field.
• Bilingual French/English with strong communication.
• Experience in financial services is a strong asset.
• Strong knowledge of online marketing and social media channels.
• Experience with Sprinklr for publishing and reporting.
• Experience with Meta Business Manager and LinkedIn Campaign Manager.
• Strong stakeholder management and project management skills.
• Experience with AI tools such as Microsoft Copilot is a plus.

Responsibilities

• Develop results-driven organic and paid social strategies based on business objectives.
• Manage end-to-end paid social media campaigns.
• Collaborate with internal and external partners on campaigns.
• Provide guidance on engaging and compliant social-first creative.
• Review trends and apply insights to BMO's social media strategy.
• Publish content using our social media management tool.
• Maintain BMO's brand voice across all channels.
• Develop education and training materials for social media programs.
• Coordinate live social media events and real-time content.
• Measure performance and provide optimization recommendations.
• Contribute to scorecards and reporting for social initiatives.
• Participate in emergency/on-call rotation.
• Ensure reports are stored in OneDrive and SharePoint.

Skills

Bilingual French/English

Social media strategy

Paid social campaigns

Stakeholder management

Content creation

AI tools Copilot

Education

University degree

Tools

Sprinklr

META Business Manager

LinkedIn Campaign Manager

Job description

Application Deadline: 11/06/2026

Address: 33 Dundas Street West

Job Family Group: Marketing

Know social like the back of your hand? Love spotting trends, shaping content and figuring out how big brands can show up in ways people actually care about? If you're ready to make your mark on one of Canada's most recognizable brands, this opportunity at BMO could be for you.

The Social Media Manager will report to the Director, Corporate & Group Social Media and will be accountable for:

• Collaborating with several stakeholders across the bank to develop results-driven organic and paid social media strategies based on clear business and measurement objectives.
• Managing end-to-end paid social media campaigns.
• Collaborating with internal and external agency partners on integrated marketing campaigns.
• Providing subject-matter expertise on the development of engaging and compliant social-first creative, with a thorough understanding of content best practices.
• Regularly reviewing the latest updates and trends across the social landscape and identifying opportunities to apply relevant insights to BMO's social media strategy.
• Publishing content to BMO's social media pages using our social media management tool.
• Maintaining BMO's brand standards and brand voice across all social media channels.
• Developing education and training materials for social media programs and partners.
• Managing logistics for live social media events, creating content in real-time, and helping ensure event day activities run smoothly.
• Measuring the performance of social media content and user engagement and providing ongoing recommendations for optimization.
• Contributing to regular scorecards and reporting for social media initiatives and participating in discussions on results.
• Participating in the social media team's emergency/on-call support rotation schedule.
• Ensuring that reports and other important records are stored and organized within the appropriate knowledge and information repositories, including OneDrive and SharePoint sites.

CRITICAL QUALIFICATIONS/COMPETENCIES

• University degree and 4-5 years working experience in marketing or related field
• Bilingual French/English
• Previous experience in financial services is a strong asset.
• Knowledge of online marketing and strong understanding of social media channels
• Experience working with social media management tools for publishing and reporting (Sprinklr)
• Experience working with social advertising platforms such as META Business Manager and LinkedIn Business Manager
• Strong stakeholder management skills
• Proactive and solutions-focused mindset and approach
• Excellent consulting, writing, editing and communication skills
• Positive attitude, detail and customer oriented with good multitasking and organisational ability
• Strong project management skills and ability to manage multiple projects
• Experience with AI tools, especially Microsoft Copilot, is considered an asset.

Salary: $55,500.00 - $120,000.00

Pay Type: Salaried

The above represents BMO Financial Group's pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group's expected target for the first year in this position.

BMO Financial Group's total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

• BMO also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans.

To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

At BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one - for yourself and our customers. We'll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we'll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/ca/en .

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other's differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process