Social Media Manager

Socket.dev; North Vancouver; On-site; CAD 82,000 - 100,000; Full time

Benefits offered by this job

Dental, Vision & Life fully paid

Extended Health Care

Disability Insurance

Education Support

Parental Leave Top Up

Equity

Job summary

Jetson is seeking a Social Media Manager to own Jetson’s organic social presence across channels, build a compelling brand voice, and grow a loyal audience for North American home electrification solutions. You will drive strategy, content, and results, collaborating with brand, growth, and customer teams.

The role is full-time in North Vancouver, BC, with compensation between $82,000 and $100,000 CAD per year and benefits that support dental, vision, extended health, education, parental leave

Qualifications

• Experience running organic social for a D2C brand with measurable results.
• Ability to own metrics from reach to conversions and optimize.
• Experience launching new social channels or formats from concept to launch.
• Proven ability to source, brief, and negotiate with creators/UGC partners.
• Strong eye for hooks, pacing, and platform-native storytelling.

Responsibilities

• Manage presence and voice across all organic social channels.
• Own channels end to end: content, calendar, community, performance.
• Identify and launch new channels and formats.
• Build a UGC engine: sourcing, rights clearance, repurposing.
• Act as producer: pitch concepts, direct shoots/edits, drive ideas to publish.
• Monitor platform changes and turn findings into content.
• Engage in relevant online communities discussing heat pumps and home energy.
• Track and report content performance to steer strategy.
• Partner with brand, growth, and customer teams to align with marketing goals.

Skills

Organic social

D2C brand experience

Influencer/UGC programs

Content production

Job description

About Jetson

Jetson is on a mission to accelerate the transition of 100 million homes across North America away from fossil fuels toward sustainable energy use. We believe in a future that is 100% electric and 100% better.

Homes are one of the largest sources of carbon emissions, yet adoption of solutions like heat pumps remains slow due to cost and complexity. Jetson is solving this by building the first fully vertically integrated home electrification company — making clean energy simple, transparent, and affordable.

We rely heavily on technology, automation, and data to scale this impact. At Jetson, we value people who are excellent at their craft, curious about new tools (including AI), and motivated to continuously improve how work gets done.

About Jetson

Jetson is on a mission to accelerate the transition of 100M homes across North America away from burning fossil fuels to sustainable energy use. Here at Jetson, we believe in a future that is 100% electric and 100% better.

Homes are one of the largest sources of carbon emissions, which can be dramatically reduced by converting to heat pumps, however adoption lags due to high cost and friction in the retrofit process today. Solving one layer of the value chain won't move the needle on adoption. Mass adoption will come when it becomes a no-brainer for homeowners to transition. That is why Jetson is building the first fully vertically integrated home electrification company. Jetson will make it simple, transparent, and affordable for everyone to get a heat pump.

The Opportunity

Jetson is looking for a Social Media Manager to own how we show up across organic social. You will own the strategy, the content, and the results for every channel we're on, and you'll be the one who decides where we should be next. You'll build a brand presence people actually want to follow, and grow a loyal audience that knows Jetson on sight.

What You Will Do

• Manage Jetson's presence and voice across all organic social channels, and help make the call on how we show up as our audience and the platforms evolve.
• Own existing channels end to end: content, calendar, community management, and performance.
• Identify and stand up new channels and formats where our audience is, or is heading, from concept through launch.
• Build a UGC engine: sourcing content, clearing rights, and repurposing it across social and other marketing channels.
• Operate like a producer, not just a poster. Spot what's working, pitch original concepts, direct shoots and edits, and push ideas from idea to published.
• Keep a finger on the pulse of platform changes, emerging formats, and internet culture, and turn what you see into content Jetson should be making.
• Actively monitor and engage in relevant Reddit threads, Facebook groups, and other online communities where homeowners discuss heat pumps, electrification, and home energy.
• Track and report on content and channel performance, and use the data to double down on what's working.
• Partner with brand, growth, and customer teams to keep social aligned with broader marketing goals.

What You Will Bring

• Previous experience running organic social for a D2C brand, with results you can point to and speak to in detail.
• Comfortable owning the full metrics picture from top-of-funnel reach and engagement down to conversion, and using that data to make the call on what to keep, cut, or optimize.
• Hands-on experience owning influencer, creator, or UGC programs, including sourcing, briefing, and negotiating with creators.
• A strong eye and ear for what makes content work: hooks, pacing, sound, trends, and platform-native storytelling.
• Experience launching a new social channel or content format from the ground up.
• Comfort being both strategist and maker, equally at home shooting and editing content as building a content plan.
• Deep, current fluency in platform best practices and a genuine habit of staying plugged into what's happening online.
• Strong analytical instincts, able to read performance data and turn it into next moves.
• A self-directed, go-getter approach. You spot the opportunity and move on it without waiting to be told.

Job Type:Full-time, Permanent

Pay: $82,000 - $100,000 per annum

Benefits

• Dental Care, Vision Care & Life Insurance premiums fully paid by Jetson
• Extended Health Care
• Disability Insurance
• Education Support
• Parental Leave Top Up
• Equity

Work Location: In person - North Vancouver, BC

U.S. Roles

Jetson is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, or gender identity. If you require accommodation during the recruitment process, please contact us.

Canada Roles

Jetson is an equal opportunity employer committed to inclusive hiring. We do not discriminate on any ground protected under applicable human rights legislation. If you require accommodation at any stage of the recruitment process, please contact us.