Social Media Manager

Dash Social; Halifax; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading social marketing firm in Halifax is seeking a Social Marketing Manager responsible for developing and executing innovative social media strategies. You will collaborate with cross-functional teams to drive brand engagement and awareness. The ideal candidate has 2-4 years of experience in social marketing and a strong grasp of analytics and content development. This role offers flexible working conditions and benefits that support work-life balance.

Benefits

Health and dental benefits

RRSP / 401k matching

Flexible working hours

Work from home benefit

Qualifications

• 2-4 years of experience in a similar role in social marketing.
• Attention to detail with strong written communication skills.
• Ability to manage multiple projects effectively.

Responsibilities

• Develop and implement social media strategy aligned with business objectives.
• Create engaging content and manage organic social content calendar.
• Monitor performance and report on the effectiveness of social campaigns.

Skills

Social Media Management

Google Analytics

Copywriting

Content Development

Photography

Education

Degree in Marketing or Communications

Tools

Hootsuite

Adobe Photoshop

Job description

Overview

Discover

The Opportunity

At Dash Social we're building the brand that defines what modern social marketing means. This role sits at the center of that mission. Social isnt just a channel for us; its our identity. Were looking for someone who feels the same way.

As the owner of Dash Social's social marketing strategy youll be responsible for developing and executing a bold data-driven vision for how our brand shows up online. You live and breathe social. You combine creativity with analytical precision; skilled in critical thinking, writing, research and data analysis with a strong eye for aesthetics.

Your work will shape how Dash Social communicates its brand and value to the world, driving awareness, lead generation and company growth through inspired and strategic storytelling.

What youll do

Responsibilities

• Social Media Strategy : Develop and implement a comprehensive social media strategy aligned with overall business and marketing objectives.
• Shape and define our social identity, crafting a tone, presence and narrative that position Dash as best-in-class among our competitors.
• Identify target audience segments and optimize social media campaigns for maximum engagement and lead generation.

• Content Creation and Curation : Own the organic social content calendar balancing creativity and data insights to guide channel strategy.
• Partner with content marketing, design and product teams to produce engaging, high-quality static and video content across platforms.
• Write and edit compelling on-brand short-form copy (captions, in-asset copy, video scripts, etc.) tailored to each channel.
• Continuously monitor industry and platform trends to inform creative direction and innovation.

• Platform Management : Manage daily social media activity across channels (LinkedIn, Meta, IG, Reddit, Quora and emerging channels).
• Stay up-to-date with the latest platform trends, tools and best practices, acting as the center of excellence for social media.
• Monitor and manage brand sentiment across owned channels, actively engaging in discussions to promote brand awareness, maintain trust and ensure appropriate comment moderation.

• Creator : Lead Dashs Creator / Influencer strategy inclusive of new partner identification, negotiations, briefing, asset approval and reporting.
• Build and nurture relationships with key industry influencers, partners and customers with the objective of developing long-term partnerships.
• Collaborate with the Paid team to ensure creator content is optimized for performance and aligned with campaign objectives.

• Performance : Advise on channel KPIs and report on the effectiveness of social campaigns including engagement, reach and conversions.
• Own ongoing performance reporting across organic and creator campaigns, reporting to Director Global Comms & Events and Senior Director Lead Gen on optimizations and recommendations based on performance.
• Own quarterly and annual reports as well as strategic decks for evolving social strategy.

About You

• Social Native. You live and breathe social: understanding, driving and creating trends is second-nature.
• Highly organized. You use task or project management software to stay on track and take pride in meeting deadlines.
• Attention to detail. You have no tolerance for typos.
• Impeccable writing skills with the ability to adapt your writing style and tone of voice to various audiences.
• Self-motivated. Ability to work heads down and maintain high productivity.
• Are a people person. You function well in a team setting and are able to communicate effectively with your team members and cross-functionally.
• Not afraid to take on new challenges and problem-solve. You are motivated by coming up with new ideas and taking risks.

What youll need

Qualifications

• 2-4 years of experience in a similar role. Software-as-a-service agency or in-house (brand-side) social marketing experience preferred.
• A degree with a focus in Marketing or Communications is preferred but not required.
• Project management experience is an asset for this role.
• Candidates with experience using Dash Social are welcome to apply.
• Attention to detail, challenge-driven, high initiative, highly organized, quick learner, strong written communication skills.

A little bit about us

Dash Social

Dash Social is a social media management platform that equips brands with intelligence and speed to stay ahead of the curve. Through its cross-channel insights and workflow tools, Dash Social enables brands to create content that entertains, engages and drives consistent business results. To discover how Dash Social is empowering brands to outsmart social, visit our site.

At Dash Social you will be given the opportunity to take risks, learn and grow your career. Youll be joining a talented, hardworking team with leading policies and practices recognized as a top employer in Canada.

Work With Us

At Dash Social we strive to build great solutions that solve real problems for marketers and are unabashed about our unique ability to be the best at what we do. To achieve our goals as a company and provide a service to our customers that is unmatched we believe that collaboration and support among the team is what propels us forward.

Dash Social would not exist without the dedicated employees who contribute their unique skills, voices and ideas to the long-term success of the company. Building a diverse and talented team is an integral part of creating an innovative and well-rounded product and work environment.

Dash Socials hiring practices and company culture does not condone discrimination based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status or any other applicable characteristics protected by law.

Employee Benefits

At Dash Social our team is our competitive advantage. We are committed to supporting one another and we work hard to make sure everyone has the support they addition to health and dental benefits for you and your family you can also expect:

• Vacation, personal days and sick time
• RRSP / 401k matching
• Annual mental health benefit
• Quarterly wellness benefit
• Donation matching program
• Parental leave top up plan
• Work from home benefit
• Flexible working hours and location
• Departmental and team-wide bonding activities

Required Experience :

Manager

Key Skills

Marketing, Google Analytics, Photography, Facebook Advertising, Hootsuite, Social Listening, Content Development, SEO, Adobe Photoshop, Social Media Management, Copywriting, Content Management

Employment Type :

Full-Time

Experience :

years

Vacancy :

1