Social Media Manager

Menlo Ventures; Canada; Hybrid; CAD 79,000 - 106,000; Full time

Job summary

A leading CRM provider is seeking a creative social media and video production expert to engage with private capital communities. This role, based in Toronto or remotely, focuses on developing social strategies and producing innovative video content that drives engagement and brand awareness within specialized markets. Candidates should have 5-7 years of B2B social media experience and advanced video production skills. Competitive salary and growth opportunities offered.

Benefits

Health Benefits

Retirement Planning

Learning & Development

Wellness Support

Team Connection

Qualifications

• 5-7 years of B2B social media experience with a proven track record.
• Advanced video production skills including shooting and editing.
• Expertise with Reddit community engagement.
• Understanding of B2B SaaS or fintech markets.

Responsibilities

• Develop and execute social media strategies across platforms.
• Produce high-quality video content and conduct rapid editing.
• Collaborate with marketing teams to create engaging content.
• Monitor social media metrics and report on performance.

Skills

B2B social media experience

Video production skills

Reddit expertise

Content creation

Analytics tracking

Education

Bachelor's degree in Marketing or related field

Tools

Adobe Creative Suite

Social media management platforms

Job description

Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.

The Role

We’re seeking a creative social media and video production expert who lives and breathes social platforms and can produce compelling video content at lightning speed. This role combines strategic social media management with hands‑on video production to build authentic community engagement and drive awareness in the private capital space. You’ll need to understand how VCs and PE professionals consume content across platforms and create fresh, innovative approaches that resonate with this sophisticated audience. This role reports to the Director of Brand.

What will I be doing?

Social Media Strategy & Execution

• Develop and execute comprehensive social media strategies across LinkedIn, Twitter/X, Reddit, YouTube, and emerging platforms
• Build authentic community engagement and thought leadership presence within private capital circles
• Create platform‑specific content strategies that drive awareness, engagement, and qualified traffic
• Pioneer innovative approaches to reach VCs, PE professionals, and deal teams where they naturally engage online
• Own Affinity’s presence across relevant Reddit communities (r/PrivateEquity, r/venturecapital, r/investing, etc.)

Video Production & Content Creation

• Produce high‑quality video content including thought leadership interviews, product demos, customer testimonials, and educational content
• Execute rapid‑turnaround video editing for social media, from initial concept to published content
• Create engaging short‑form video content optimized for LinkedIn, Twitter, YouTube Shorts, and other platforms
• Develop video content series that establish Affinity executives as industry thought leaders

Content Strategy & Creation

• Collaborate with Product Marketing and Content Marketing to create social‑first content that drives engagement
• Transform complex relationship intelligence concepts into compelling, accessible social media content
• Create visual content, infographics, and social media graphics that communicate value propositions clearly
• Develop content calendars that align with industry events, market trends, and business priorities

Community Management & Engagement

• Monitor and respond to comments, messages, and mentions across all social platforms
• Build relationships with key influencers, industry leaders, and potential customers through authentic engagement
• Manage crisis communications and handle sensitive conversations with professionalism
• Foster genuine community discussions that position Affinity as an industry expert

Analytics & Performance Management

• Track and report on key social media metrics including engagement, reach, traffic, and lead generation
• Use analytics to optimize content strategy and identify high‑performing content formats
• Conduct A/B testing on content formats, posting times, and engagement strategies
• Provide regular reporting on social media ROI and contribution to marketing objectives

How You’ll Work

• Think community‑first – build authentic relationships rather than pushing promotional content
• Move with speed and creativity – produce high‑quality video content on tight deadlines
• Collaborate closely with Content Marketing, Product Marketing, and Sales teams for content alignment
• Stay culturally aware – understand the nuances of how different platforms and communities operate
• Focus on quality metrics – prioritize meaningful engagement and qualified traffic over vanity metrics

Qualifications

Don’t meet every single requirement? At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace. If your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyway. You may be the right candidate for this or other roles.

Experience & Expertise

• 5‑7 years of B2B social media experience with a proven track record building engaged communities and driving business results
• Advanced video production skills including shooting, editing, and post‑production using professional tools (Adobe Creative Suite, Final Cut Pro, or similar)
• Reddit expertise with demonstrated ability to build authentic community presence and engagement
• B2B SaaS or fintech social media experience preferred, with understanding of longer sales cycles and complex buying decisions

Technical Skills

• Professional video editing proficiency with the ability to produce content from concept to completion quickly
• Social media platform expertise across LinkedIn, Twitter/X, Reddit, YouTube, and emerging platforms
• Content creation tools including graphic design software, social media management platforms, and analytics tools
• Understanding of social media advertising and the ability to create content that performs well in paid campaigns

Creative & Strategic Abilities

• Exceptional storytelling skills that make complex B2B concepts engaging and accessible
• A visual design sense for creating compelling graphics, thumbnails, and visual content
• Trend awareness with a finger on the pulse of social media trends and the ability to adapt them for B2B audiences

Industry & Cultural Knowledge

• Understanding of private capital markets preferred but not required – willingness to learn VC/PE terminology and culture
• Platform‑specific cultural fluency, especially Reddit’s community guidelines, etiquette, and communication styles
• B2B marketing sensibilities with the ability to balance thought leadership with business objectives
• Community building experience with a track record of growing engaged, active communities

Personal Qualities

• Highly creative and innovative with the ability to bring fresh ideas specific to reaching VCs and PE professionals
• Extremely responsive to social media trends and able to capitalize on opportunities quickly
• Data‑driven mindset with a commitment to measuring performance and optimizing based on results
• Strong communication skills with the ability to represent Affinity’s brand voice authentically across platforms

Why This Role Matters

You’ll be the creative force behind Affinity’s social media presence, building authentic relationships within the private capital community while producing compelling video content that establishes our thought leadership. Your work will directly impact how industry professionals discover and perceive Affinity, driving both brand awareness and qualified pipeline.

This is a high‑impact creative role where your innovative thinking and execution skills will be visible across the industry, helping to shape how B2B SaaS companies approach community building and social engagement in specialized professional markets.

Work Location: Remote or Toronto, Canada

For those located in Toronto, we’re embracing a hub‑hybrid model, designed to balance flexibility with meaningful in‑person collaboration. Team members within commuting distance are expected in‑office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.

What you’ll enjoy at Affinity

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and “taste the soup” by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents’ extended health benefit premiums and offer flexible personal & sick days to support your well‑being.
• Retirement Planning: We offer an RRSP plan to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team‑building activities and socials to keep our team connected, because building strong relationships is key to success.

A reasonable estimate of the current range is $79,100.00 – $105,480.00 CAD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.

About Affinity

With more than 3,000 customers worldwide and backed by some of Silicon Valley’s best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards as well as being Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.

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