Social Media Manager

Unrivaled Sports; Canada; Hybrid; CAD 108,000 - 137,000; Full time

Job summary

A sports-focused company is seeking a Social Media Manager to lead the management of their social media channels. The ideal candidate will engage deeply with sports culture and manage community interactions while shaping content strategies. Responsibilities include maintaining editorial calendars and facilitating creator collaborations. This role is ideal for someone with a strong understanding of youth sports and editorial approaches to content creation. Salary range is between 80k - 100k USD annually.

Qualifications

• Strong understanding of youth sports trends and culture.
• Experience in managing social media platforms.
• Ability to work collaboratively across teams.

Responsibilities

• Manage day-to-day operations of social media channels.
• Create and maintain editorial calendars.
• Engage with the community and respond to comments.
• Coordinate with creators and handle content capture.

Skills

Deeply tapped into sports culture

Editorially minded

Collaborative

Job description

Are you ready for new challenges and new opportunities?

Join our team!

Current job opportunities are posted here as they become available.

Location:

Hybrid in preferred locations - New York City, Washington, D.C., Los Angeles or Salt Lake City

Salary:

80k - 100k USD annually

About the Company:

Unrivaled Sports is building the nation’s most exciting, community-driven youth sports brand—and we’re looking for a Social Media Manager who lives and breathes sports culture to join our team.

This is not a “just post highlights” job. This is an editorial role with creative muscle: you’ll shape the voice of Unrivaled Sports across platforms, coordinate creator output, and craft an always-on strategy that helps millions of families feel connected to the magic and impact of youth sports.

Position Summary:

Lead day-to-day management of all Unrivaled Sports social channels (Instagram, TikTok, Facebook).

Build and maintain platform-specific editorial calendars rooted in storytelling, community, and culture.

Brief content concepts that ladder into brand priorities and bring our stories to life.

Actively manage community engagement: reply to comments, amplify standout moments, and surface insights around what’s resonating.

Work with brand partners to concept, pitch, and produce co-branded content that aligns with both Unrivaled Sports’ editorial voice and partner objectives.

Set and monitor KPIs for reach, engagement, growth, and community sentiment.

Creator Management & On-the-Ground Operations

Manage a network of seasonal creators, interns, and on-the-ground content contributors at key tournaments and events.

Coordinate content capture across dozens of locations—ensuring creators know what to shoot, how to shoot it, and what stories matter most.

Create toolkits, prompts, content challenges, and recurring formats that drive consistent content from creators, tournaments, teams, and local communities.

Provide recommendations, outreach, and content management for culturally relevant creators.

Leadership & Development

Navigate a matrixed organization with ease—partnering across sports, venues, operations, and leadership teams.

Provide expertise on social media across the Unrivaled Sports ecosystem.

Build simple, scalable systems for content sourcing, approvals, asset tracking, and publishing.

Uphold brand voice, values, and quality standards across all touchpoints.

Qualifications:

Deeply tapped into sports culture. You track emerging voices, formats, memes, and conversations across pro, college, and youth sports—and understand how to translate them into a youth sports-centered brand.

Editorially minded. You think in story arcs, formats, and repeatable content structures—not one-off posts.

Culturally-minded operator. You know what great looks like—story arcs, pacing, music, caption voice, micro-moments—and can coach creators toward it.

Collaborative. You’re comfortable working across a matrixed org and translating inputs into actionable content.