Social Media Manager

Wolf Steel Ltd; Barrie; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading home products company is seeking a Social Media Manager to develop and execute its social media strategy and manage a team of specialists. The ideal candidate will have extensive experience in social media management and team leadership. This role offers competitive compensation and various employee benefits including insurance and retirement plans.

Benefits

Medical, dental, and vision insurance

Retirement Savings Plan

Tuition reimbursement

Product Discounts

Employee Assistance Plan

Qualifications

• 4 to 6 years in a Social Media Manager position.
• 5+ years managing social media accounts.
• 1-2 years managing or mentoring a team.

Responsibilities

• Develop and execute social media strategies.
• Manage and mentor a social media team.
• Monitor and engage with followers across platforms.

Skills

Content creation

Team leadership

Communication skills

Analytical skills

Multitasking

Interpersonal skills

Education

Bachelor’s degree in marketing

Tools

Hootsuite

Adobe Photoshop

Canva

Microsoft Office

Job description

Napoleon leads the way with innovative engineering, advanced manufacturing techniques, unsurpassed customer service and remarkable product quality. Our award-winning products offer a best-in-class experience for all customers’ home comfort needs. While we are proudly Canadian, Napoleon is also fortunate to operate on a worldwide scale.

The warmth and experience that Napoleon products bring to the homes of our customers transcends borders, language, and cultures to enhance everyday living across the globe. Throughout North America, Europe, South America and Asia, Napoleon creates memorable moments through our stunning designs and innovative technologies.

Title

Social Media Manager

Reports To

Director of Brand Marketing

Job Purpose

Reporting to the Director of Brand Marketing, the position holds a key role in the way that Napoleon presents itself online to the consumer. The role will execute the social media strategy across platforms and manage a small in-house team of social media specialists while managing influencer and ambassador programs. The ideal candidate is both a hands‑on content creator and a team leader who can balance brand consistency with creative innovation.

Key Responsibilities

• Content Strategy & Creation: Develop and execute social media strategies in partnership with Brand Management, ensuring alignment with brand activities, product launches, and seasonal campaigns.
• Team Leadership: Manage and mentor a small social media team, providing direction, feedback, and professional development, overseeing project workflows, priorities, and approvals for high‑quality, on‑brand execution.
• Cross‑Functional Collaboration: Collaborate with Brand Managers, Product Marketing, PR, and Customer Experience to ensure consistent messaging and campaign alignment across all touchpoints. Partner with Paid Media teams to support performance marketing goals through organic social extensions.
• Influencer & Ambassador Management: Identify, recruit, and manage influencer partnerships across grills, hearth, and HVAC categories; negotiate contracts, manage deliverables, and ensure brand guidelines are met.
• Analytics & Reporting: Set and track KPIs such as reach, engagement and conversion. Prepare monthly performance reports with insights and actionable recommendations.
• Community Management: Monitor and engage with followers across platforms, escalating issues as needed to the Customer Experience department. Develop a proactive community engagement plan to foster brand loyalty and advocacy.

Education & Experience

• Bachelor’s degree in marketing or equivalent.
• 4 to 6 years in a Social Media Manager position. 5+ years managing and growing social media accounts such as Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube etc. 1‑2 years managing or mentoring a team.
• Google and/or Facebook ads certification.
• Microsoft Office (Word, Excel, PowerPoint, Outlook). Experience with Canva, Adobe Photoshop, Adobe Suite, or other programs. Experience with Hootsuite or similar social media management platforms.
• Experience with vendor management.
• Excellent communication and copywriting skills.
• Ability to deliver creative content (text, image, and video).
• Knowledge of digital marketing and media sales processes, including search, video, and content marketing.
• Excellent multitasking skills.
• Great leadership skills.
• Critical thinker and problem‑solving skills.
• Team player.
• Good time‑management skills.
• Great interpersonal, presentation and communication skills.
• Experience or understanding of Influencer Marketing, Paid Advertising (Meta and Google), Google Analytics, and SEO.
• Experience with Canva, Adobe Suite, Adobe Photoshop, Hootsuite.

Ignite Your Career

Some Of Our Competitive Benefits Include

• Competitive Compensation / Wages
• Medical, dental, and vision insurance
• Retirement Savings Plan (RRSP/DPSP)
• Tuition reimbursement
• Life insurance and disability coverage
• Associate Purchase Programs, Product Discounts, In‑house Sales
• Appreciation Events, Raffles, Draws, Fundraising, BBQ’s, Competitions
• Napoleon Cares – Associates helping Associates
• Employee Assistance Plan
• Napoleon Recognition Program
• GOevisits, virtual doctor visits
• And more!

The Napoleon Group of Companies is committed to fair and accessible employment practices that attract and retain associates with disabilities. This includes providing accessibility across all stages of the employment cycle. Accommodation is available upon request.

We thank you for your interest in The Napoleon Group of Companies and for participating in our competition. Only those candidates selected for consideration will be contacted.