Social Media Executive

JM & Sons General Contractor; Alberta; On-site; CAD 55,000 - 70,000; Full time

Job summary

A local contracting company in Alberta is looking for a Social Media Specialist to develop and execute engaging video-first content strategies. The ideal candidate will have 4+ years of marketing experience, strong videography skills, and the ability to manage and analyze social media campaigns. You'll work with a dynamic team to enhance brand awareness and engagement through creative storytelling that captivates today's homeowners.

Qualifications

• 4+ years of marketing experience with measurable results.
• Strong skills in videography and editing.
• Proficient in digital marketing and brand strategy.

Responsibilities

• Develop and analyze the social media strategy focused on video content.
• Create and pitch ideas for innovative video content.
• Capture high-quality footage using smartphones and DJI equipment.
• Edit video content for various social media platforms.
• Assist in strategy development for target audiences and content calendars.
• Manage the content calendar and schedule all posts.

Skills

Digital marketing

Videography

Project management

Marketing analytics

Education

O Level / Diploma / Degree in Marketing, Business Administration, or related field

Job description

At JM & Sons General Contractor Pte Ltd, we’re not just another renovation builder company, we’re a market disruptor and pioneers of a new era in home renovation. With over 35 years of history and more than 50,000 homes completed, JM & Sons has built a reputation for quality, transparency, and results. We are proud to lead the movement in encouraging homeowners to go direct to contractors, saving thousands by cutting out unnecessary middlemen and inflated “interior design” markups.

Our team is made up of young, energetic, and forward-thinking professionals, not your typical “uncle contractors." We combine craftsmanship with innovation, bringing modern ideas and digital precision to every home we build. At JM & Sons, we’re raising the bar for what a contractor should be, transparent, reliable, honest and truly built for today’s homeowners.

If you enjoy creating engaging videos, spotting trends and able to manage, schedule, post and boost on all major Social Media Platforms, we want you to join our team!

Key Responsibilities

• To develop, execute, and analyze the overall social media strategy with a heavy emphasis on video-first content. This role is responsible for working with team on the content creation process from strategic planning and on-location shooting to coordinating post-production, publishing, community management, and performance analysis. The goal is to use compelling video storytelling to increase brand awareness, engagement, and conversions.
• Content Ideation & Planning: Brainstorm, pitch, and develop creative concepts for video content with the team (e.g., short-form Reels/TikToks, product demos, customer testimonials, behind-the-scenes features, tutorials) that align with marketing campaigns and brand identity.
• Filming & Shooting: Expertly uses smartphones and DJI equipment (such as Osmo Pocket, Ronin gimbals, and DJI drones) to capture stable, high-quality, and creative footage. Handle lighting, audio recording, and staging for both indoor and on-location shoots. Direct talent (e.g., employees, customers) on-screen to achieve a natural and engaging performance.
• Post-Production & Editing: Work with team to edit video content for various platforms (e.g., Instagram Reels, TikTok, YouTube, Facebook), ensuring it is optimized for each platform's specifications and best practices. Add motion graphics, text overlays, sound design, color correction, and music to create polished, engaging final videos.
• Strategy Development: Assist in developing the overall social media strategy, including defining target audiences, setting goals (e.g., for reach, engagement, website clicks), and establishing a content calendar.
• Content Publishing & Scheduling: Manage the content calendar and schedule all posts.

Qualifications & Requirements

• O Level / Diploma / Degree in Marketing, Business Administration, or a related field
• 4+ years of marketing experience with a proven track record of achieving measurable results
• Experience in videography and editing
• Strong skills in digital marketing, brand strategy, and campaign management
• Proficient in marketing analytics tools with a focus on data-driven decision-making
• Excellent leadership and project management skills with the ability to meet and exceed performance targets
• Creative and strategic thinker with a focus on continuous improvement and innovation