Social Media & Digital Marketing Executive | F&B Hawker Brands & Food Court

Select Group; Alberta; On-site; CAD 50,000 - 65,000; Full time

Job summary

A dynamic marketing firm in Alberta is looking for a Social Media & Digital Marketing Executive. You will assist in campaign planning, create engaging content across various platforms, and support brand-building initiatives. The ideal candidate should have a diploma in marketing, strong communication skills, and an interest in food. This role offers a fast-paced environment where creativity is valued.

Qualifications

• 2–4 years of relevant marketing experience preferred.
• Experience with Adobe software is a plus.
• Good eye for design and detail.

Responsibilities

• Assist in developing and implementing marketing strategies.
• Coordinate seasonal campaigns, product launches, and joint promotions.
• Support on-ground activations like event setups and samplings.
• Manage inventory of marketing materials and ensure timely distribution.

Skills

Organizational skills

Creative

Proficient in Microsoft Word

Strong communication

Interest in food content

Education

Diploma or Degree in Marketing, Business, or a related field

Tools

Microsoft Excel

Adobe software

Canva

Job description

Social Media & Digital Marketing Executive | F&B Hawker Brands & Food Court

We’re looking for a passionate and proactive Marketeer to join our dynamic team. The ideal candidate is a hands-on team player with strong organizational skills and a keen eye for branding, content, and consumer engagement. This role will support brand-building initiatives across multiple platforms while ensuring cohesive marketing execution across all outlets and channels.

Key Responsibilities

1. Campaign Planning & Execution

Assist in the development and implementation of marketing strategies to enhance brand visibility and drive customer engagement.

Coordinate seasonal campaigns, product launches, festive activations, and joint mall-wide promotions.

Work closely with internal teams and external stakeholders (e.g. operations, mall management, partners) to ensure timely and smooth campaign execution.

Support on-ground activations such as event setups, sampling sessions, and booth operations.

Collect customer data during activations/events to build and grow the customer base.

2. Content, Social Media & Influencer Marketing

Support the creation and scheduling of content across platforms (Instagram, Facebook, TikTok).

Coordinate photoshoots and video content for outlets, products, and events.

Maintain a content calendar and ensure consistency in brand visuals and messaging.

Update website with timeline information.

Liaise with influencers/KOLs for campaign collaborations; track deliverables and evaluate performance.

3. Partnerships & Promotions

Support the planning and execution of loyalty programmes, voucher redemptions, and co-branded initiatives.

Liaise with vendors, corporate partners, and tenants for campaign participation and activation.

4. Marketing Assets & Collateral

Manage inventory of marketing materials and ensure timely distribution of POSM (posters, displays, signages, etc.).

Work with designers and printers to develop campaign visuals and collaterals in line with brand standards and timelines.

5. Budgeting & Reporting

Track campaign budgets and monitor actual expenditures.

Assist in preparing marketing reports for monthly management meetings, including campaign performance, insights, and recommendations.

Monitor redemption rates, engagement metrics, and campaign effectiveness to support continuous improvement.

Provide administrative and reporting support for internal reviews and briefings.

6. Competitor Insights

Monitor competitor activities and F&B trends to support campaign ideation and improve brand positioning.

8. Ad-Hoc Projects

Support other projects and marketing initiatives as assigned by the Marketing Manager.

Requirements

• Diploma or Degree in Marketing, Business, or a related field.
• 2–4 years of relevant marketing experience preferred.
• Creative, resourceful, and proactive.
• Proficient in Microsoft Word, Excel, and PowerPoint; experience with Adobe software (e.g., Photoshop, Illustrator) is a plus.
• Good eye for design and detail; experience with Canva, CapCut, or similar tools is an advantage.
• Strong communication, coordination, and interpersonal skills to build rapport and collaborate effectively with colleagues and stakeholders.
• Proactive team player who can also work independently, take initiative, and manage time efficiently.
• Positive, energetic attitude with the ability to thrive in a fast-paced environment.
• Interest in food and food-related content.