Social Media Coordinator

zag creative group inc.; Edmonton; On-site; CAD 65,000 - 80,000; Full time

Job summary

A dynamic marketing agency seeks a Social Media Coordinator in Canada to manage and drive content creation across multiple client accounts. The ideal candidate will have 13 years of experience in social media and skills in content planning, copywriting, and analytics. Join this collaborative team to help enhance digital marketing strategies and client relationships.

Benefits

Competitive pay

Comprehensive health benefits

Flexible vacation time

Qualifications

• 13 years of experience in social media or related field.
• Strong verbal and written communication skills.
• Proven experience managing social media content across multiple platforms.

Responsibilities

• Plan, create, and publish content across client social media channels.
• Monitor and respond to social media inquiries.
• Track and report on KPIs for social performance.

Skills

Social media management

Content creation

Copywriting

Project management

Analytical skills

Tools

Meta Business Suite

Sprout Social

Hootsuite

Job description

Job Description

zag (that is right, no capital) is a full-service, marketing and advertising agency that is hell-bent on getting to know brands inside and out. We ensure we capture the perfect blend of creativity, strategy, and management to catapult brands in the right direction with ease. With us, there is always room to grow, and we are currently looking for a Social Media Coordinator to do just that.

We come to work every day to solve challenges, and we lean on our teammates to do it. We all have titles, but we are not defined by them. By working together and bending our disciplines, we bring unique perspectives to the table, learn from each other, and stick the landing.

We have six guiding principles that help keep us grounded along the way :

Be Better.

We strive for unicorn-level greatness.

Own It.

We care about what we create.

Think Beyond.

We outsmart challenges with creative and forward thinking.

Get Real.

We dare to show up as ourselves.

Team Up.

We take the carpool lane, working together to achieve the best results.

All In.

We make it count. Every day.

Why zag?

• Youll be empowered to implement, monitor, and evolve digital marketing programs not just post content.
• We value resourceful thinkers, sharp organizers, and people who learn by doing.
• Youll work in a collaborative environment where digital strategy, creative development, and content execution are deeply connected.
• Youll be encouraged to experiment with new tools and ideas while mastering best practices across platforms.
• Theres room to grow your technical and creative skills, build client relationships, and become a trusted expert in the digital space.

Requirements

• 13 years of experience in social media, content creation, communications, or a related field.
• Continually seek new and better ways to do things through technology and innovation, which includes but isnt limited to AI
• Proven experience managing, building and executing social media content across multiple platforms (Meta, LinkedIn, TikTok, X, etc.).
• Strong skills in content planning, copywriting, and visual collaboration with creative teams.
• Familiarity with scheduling and analytics tools (e.g., Meta Business Suite, Sprout Social, Hootsuite).
• Understanding of analytics, KPIs, and how to translate performance data into recommendations.
• Excellent organization and time management skills.
• Strong verbal and written communication skills.
• Ability to manage multiple deadlines and communicate status updates clearly.
• A proactive, detail-oriented mindset with a desire to learn and grow.

Primary Objective for this Position

The Social Media Coordinator is responsible for overseeing, building and driving content creation across multiple client accounts. This includes content capture and execution, coordinating with creative and account teams, publishing content, monitoring engagement, and reporting on performance.

Youll ensure the right voices are heard, the right visuals are used, and the right timing is met so every piece of content makes an impact.

Key Responsibilities

The day-to-day will evolve, but core duties include :

• Plan, create, and publish content across all client social media channels.
• Oversee and build content calendars in collaboration with account and creative teams.
• Coordinate with designers, copywriters, and clients to ensure all content is on-brand and approved.
• Post organic content and manage publishing schedules across client channels.
• Monitor and respond to social media inquiries and elevate issues as needed.
• Track and report on KPIs for social performance, providing insights and recommendations.
• Support planning and strategy discussions with analytics, platform knowledge, and client context.

You will also :

• Keep internal stakeholders informed with regular task status updates and deliverables.
• Collaborate closely with creative teams to brainstorm and develop new content ideas.
• Stay informed on emerging trends, platforms, and digital best practices.
• Help maintain and improve internal processes and checklists.
• Approach every project big or small with a calm, positive, solution-oriented mindset.

What we offer you :

• Competitive pay
• Comprehensive Dental and Health benefits
• Competitive vacation time, PTO days, and zag days.
• Extracurriculars (holiday parties, summer party, Party Planning Committee, etc. and more!)

Applying

Shortlisted applications will receive an email from us requesting a 30-minute screening interview. Following the screening interview, successful applicants will receive a request for a formal interview.

We understand how uncertain the application process can be, so we promise not to leave you hanging. If at any time you are not selected to move forward, you will receive an email from us letting you know.