Social Media Channel Lead

ResMed; Halifax; Hybrid; CAD 100,000 - 140,000; Full time

Job summary

A leading healthcare company seeks a Social Media Channel Lead in Halifax to drive global social media strategy and engagement. The ideal candidate will have 12-15 years in digital marketing, strong people management skills, and experience in regulated industries. This hybrid role offers competitive benefits and a focus on collaboration and innovation.

Benefits

Bonus plan

Competitive benefits

Working from home flexibility

Referral bonus

Preferred shareholding programme

Qualifications

• 12–15 years in digital marketing focused on social media strategy.
• 5–8 years in people management.
• Expertise in crisis communication and real-time social response.
• Experience in regulated industries.

Responsibilities

• Lead global social media strategy across multiple platforms.
• Own real-time engagement and response strategy.
• Define influencer marketing capabilities.
• Build relationships with social platform partners.

Skills

Social media strategy

Customer engagement

People management

Communication skills

Crisis communication

Tools

Sprinklr

Brandwatch

NetBase

Talkwalker

Job description

Overview

We are looking for our future Social Media Channel Lead to join our Digital Marketing team.

The role is offered as hybrid with 2 to 3 days per week onsite in either our Sandyford, Dublin office or in our Halifax, Canada office.

Let's talk about the role :

Resmed is seeking a Social Media Channel Lead to own and evolve the company’s global social media and influencer marketing strategy. This leadership role is responsible for shaping how we engage with consumers, clinicians, and other key audiences in real-time—across platforms, regions, and campaigns.

This individual will serve as the senior-most expert for owned social channel strategy, real-time engagement, platform partnerships, and influencer integration, with a strong emphasis on regulated best practices and social customer experience. The ideal candidate is equal parts strategist, operator, and collaborator—able to set direction, drive adoption, and continually optimize how Resmed shows up on social platforms worldwide.

Responsibilities

• Lead the global social media strategy across LinkedIn, Facebook, Instagram, YouTube, X (formerly Twitter), Reddit, and emerging global platforms (e.g., WhatsApp, WeChat, KakaoTalk, Line)
• Own Resmed’s real-time engagement and response strategy, partnering with internal teams and external agencies to manage community interactions and social customer service
• Define and evolve our influencer marketing capability in partnership with Brand and Comms teams, ensuring integration with overall social planning
• Build strong relationships with social platform partners and external agencies to stay ahead of trends, tools, and policy shifts
• Use social listening and intelligence tools to monitor conversations, uncover insights, and inform content strategy and corporate reputation management
• Partner with Legal, Medical, and Regulatory to ensure compliant and confident execution of social campaigns and influencer engagements
• Set standards for social media governance, measurement, and reporting, defining KPIs and tracking performance across business units and regions
• Collaborate cross-functionally with channel leads, strategists, brand teams, and product groups to support enterprise-wide goals through social media

Qualifications, skills and experience

• 12–15 years of experience in digital marketing, with deep specialization in social media strategy and customer engagement
• 5–8 years of experience in people management, leading cross-functional or globally distributed teams
• Proven success in managing real-time social response, crisis communication, and social media customer service
• Expertise in enterprise social media management platforms specifically Sprinklr, as well as social listening, monitoring, and research tools (e.g., Sprinklr, Brandwatch, NetBase, Talkwalker)
• Strong knowledge of global social media platforms and usage patterns across regions and audiences
• Experience working in regulated industries (e.g., healthcare, pharma, medtech) and navigating legal, medical, and compliance approvals
• Excellent communication, relationship-building, and stakeholder management skills
• Experience managing agency relationships, influencer activations, and social content ecosystems
• Ability to thrive in a matrixed, fast-moving, and highly collaborative global organization

Additional information

• At Resmed, all employees benefit from a bonus plan, the percentage of which depends on your position within the organisation.

• Competitive benefits

• Working from home flexibility

• You also have access to a referral bonus and to ResMed's preferred shareholding programme

• Internal career opportunity - joining an international fast-pace and massively growing company

Next steps

OK, so what's next? Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!

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