Social Media and Digital Content Specialist

Humber College; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading educational institution in Toronto is seeking a Social Media and Digital Content Specialist to enhance its brand presence on digital platforms. In this role, you will create engaging social media content, utilize analytics for strategy development, and collaborate with the Marketing and Communications team. The ideal candidate will have 3-4 years of experience managing social media campaigns and producing content for platforms like Instagram and TikTok. This contract position offers a competitive salary and professional growth opportunities.

Benefits

Tools and technology to succeed

Supportive team environment

Diverse workplace culture

Qualifications

• 3 to 4 years of experience in building and engaging social media communities.
• Experience producing social media assets, including short-form video content.
• Advanced knowledge of social media platforms and their ads manager tools.

Responsibilities

• Enhance Humber Polytechnics's reputation on social media.
• Produce social media copy and short-form video content.
• Monitor and engage with audience on social media channels.

Skills

Social media community engagement

Paid and organic social media campaigns

Social media analytics

Content creation

Creative marketing strategies

Education

3-year diploma/degree in Media communications

Tools

Hootsuite

Canva

Adobe Creative Suite

Microsoft Excel

Job description

Find Your Spot at Humber

At Humber, we are a vibrant, diverse community of professionals dedicated to providing an exceptional learning experience for our students. Through our strategic vision and exciting new brand Builders of Brilliance, we are co-constructing a new model of polytechnic education for Ontario, Canada, and the world. We are committed to ensuring Humber offers the right programs, with the most effective teaching and learning approaches, to prepare exceptional leaders for our industries and communities.

To achieve our vision, we take finding and developing the right talent very seriously. We offer a collegial, collaborative, inclusive environment in which each individual is supported to grow and bring their best each day.

If you are excited by the prospect of contributing to our vision for learning, if you would like to be part of building a new model of polytechnic education, of ‘building brilliance’, in one of Canada’s preeminent higher education institutions, then here is your opportunity to join our dynamic team.

Job Details

Position Title: Social Media and Digital Content Specialist

Status: Appendix D Contract

Hours: 40 hours per week

Faculty/Department: Marketing and Communications

Campus/Location: North Campus

Salary: Payband I - $40.39 - $46.64

Starting Salary: $40.39. Progression through the payband is in accordance with the increments in the payband as outlined in the Full-Time Support Staff Collective Agreement based on actual service in the payband.

Duration of Need: 11 Months

About Marketing and Communications at Humber

The Marketing and Communications department consists of Creative Services, Communications, and Marketing.

The Creative Services and Special Projects team captures Humber events and initiatives through photo and video work. The team includes photographers, videographers, and content creators to support Faculties and Departments through creative storytelling.

The Communications team produces and shares stories and information about Humber with the Humber community and the world through media relations, social media, internal communications, corporate storytelling, and issues management. The work of this team supports student recruitment, informs, and engages current students and faculty audiences, institutional stakeholders and partners, alumni, and the local community.

Humber's Marketing team leads institutional marketing strategy, multi‑channel advertising, brand strategy and stewardship, with a strong focus on driving recruitment through awareness and preference building. The team provides strategic consultation throughout the institution, supporting both ongoing operations and project‑specific needs.

About Social Media and Digital Content Specialist Position

Reporting to the Director, Communications and working with the Marketing and Communications team, the Social Media and Digital Content Specialist will work to enhance Humber Polytechnics’s reputation and brand on social media and digital platforms. The specialist will produce social media copy, appear in and film short‑form video content for Instagram Reels, TikTok and/or YouTube Shorts (and other/future platforms), analyze results and produce reports, and play a key role in Humber’s content strategy and social media performance. The specialist will create, execute and deploy organic and paid social media content to drive engagement among prospective and current students, staff, faculty, alumni and other stakeholders on Humber Polytechnic’s social channels. Working with teams across the college, the specialist will identify appropriate content types, tactics and strategies to ensure content resonates with audiences on Facebook, X, Instagram, TikTok, LinkedIn, YouTube, and other/future social media platforms. As one of the primary contributors/responders to the central social media channels, the Social Media and Digital Content Specialist will monitor, identify issues and opportunities, and provide recommended actions to relevant stakeholders. They will actively engage, encourage dialogue, and respond to social media queries and concerns with a customer‑service focus. They will also work collaboratively with Contact Centre staff on social media monitoring. The incumbent will also develop recommendations for organic and paid social media campaigns. The incumbent will compile and evaluate audience insights, qualitative feedback, social‑media analytics, and social‑media trends to inform social‑media strategies.

• Generate ideas, write, and produce professional‑quality social media content aimed at growing engagement on Humber Polytechnic’s social media channels and driving traffic to the Humber Polytechnic website.
• Monitor messages and comments posted on/directed at Humber Polytechnic’s social media accounts, answer questions (primarily from prospective and current students) and flag potential issues for the Social Director – Communications to direct or Escalate as necessary.
• Collect and synthesize qualitative feedback from inbound messages and quantitative social media data to advise on social media strategies.
• Assist in developing, executing, and optimizing paid social media campaigns from conception to launch.
• Work in collaboration with the broader Marketing and Communications teams to create cutting‑edge, results‑driven marketing and communication campaigns.

About You

You are passionate about working at Ontario's largest Polytechnic; you thrive on improving productivity and quality that contribute to team success! If this sounds like you, keep reading:

Education

3‑year diploma/degree in Media communications, media foundations, mass communications, professional writing, journalism, marketing or public relations.

Experience / Skills

• 3 to 4 years’ experience in building and engaging social media communities, developing and executing paid and organic social media campaigns and analyzing social media data in a professional capacity.
• 3 to 4 years’ experience producing social media assets, including photos and short‑form video content (such as TikTok, Instagram Reels and YouTube Shorts) with a creative understanding of how to apply trends on corporate social media channels.
• Advanced knowledge of social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube and their respective ads manager tools.
• Experience using content management tools, such as Emplifi, Hootsuite, Sprout Social and Later, to schedule and maintain social media content.
• Experience using social media analytics tools such as Hootsuite Analytics to track and analyze social media data and generate reports. Familiarity with Microsoft Excel is an asset.
• Proficiency with Canva or Adobe Creative Suite to create social media graphics and CapCut, InShot or other mobile video editing tools to create social media video content.
• Experience writing queries using Boolean operators and social media listening tools, such as Brandwatch.
• Experience using cloud‑based project management tools, such as Monday.com, Asana and Microsoft Planner.
• Experience with user‑generated content tools, such as TINT, an asset.
• Knowledge of the post‑secondary sector and related experience would be considered an asset.

If this sounds like you, we'd love to hear from you! At Humber Polytechnic we don't just accept difference we celebrate it! Experience comes in many forms, skills are transferable, and a progressive mindset goes a long way at Humber. If your experience is close to what we're looking for, consider applying and tell us why you are a great candidate for this job. Find your Spot at Humber.

What’s in it for you?

• An opportunity to be a part of building Humber's future.
• Be part of a diverse, hard‑working, and supportive team.
• Tools and technology that will allow you to succeed at your job.
• Amazing perks!

We thank you for your interest in working with Humber Polytechnic. Only applicants selected for an interview will be contacted.

Equity, Diversity, and Inclusion

Humber Polytechnic is committed to a workforce that reflects the diversity of our students and our city. We actively seek Indigenous Peoples and individuals from equity‑deserving groups with demonstrated skills and knowledge to deal with all aspects of equity, diversity and inclusion in a post‑secondary environment.

Humber supports employment equity. Racialized workers, women, Indigenous workers, LGBTQ2S+ workers and workers with disabilities are encouraged to apply. For the purpose of statistical data collection, applicants are strongly encouraged to voluntarily self‑identify. Humber’s diverse workplace also supports Francophone workers and young workers.

Accommodation

Humber Polytechnic is committed to accommodating applicants with disabilities throughout the hiring process, in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). Our Talent Acquisition team will work with applicants requesting accommodations at any stage of the hiring process. This document is available in alternate formats upon request.

Anti‑Discrimination Statement

At Humber Polytechnic, all forms of discrimination and harassment are prohibited. All employees and applicants have the right to work in an environment that is free from discrimination and harassment. If you need assistance with concerns related to discrimination and harassment, please contact the Office of Human Rights and Harassment ([e-mail]).