Social Media Advertising Strategist (Remote Canada) - Future Opening

Abe; Toronto; Remote; CAD 70,000 - 90,000; Full time

Job summary

A specialized social media consultancy is seeking a Senior Social Media Strategist to manage and optimize advertising campaigns primarily on LinkedIn. This remote-first position requires a minimum of 2 years experience in a digital marketing agency and a deep understanding of paid social advertising. The ideal candidate will analyze campaign performance, develop strategies, and foster productive client relationships. The company offers competitive benefits including unlimited PTO and a supportive work culture.

Benefits

Medical, dental, vision plans

Unlimited PTO

401(k) with company match

Annual bonus based on tenure

Mental health resources

Qualifications

• 2+ years experience at a digital marketing agency.
• Deep expertise in LinkedIn advertising campaigns.
• Ability to analyze data for campaign performance.

Responsibilities

• Oversee and manage social media accounts for B2B clients.
• Develop and optimize paid media budgets.
• Communicate results and strategies to clients.

Skills

Paid social advertising campaigns

LinkedIn Ads expertise

Campaign performance analysis

CRM accuracy

Tools

LinkedIn Campaign Manager

Google Analytics

Zoominfo

6Sense

Job description

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency.

Role

The Social Media Advertising Strategist (Internal Title: Account Strategist, LinkedIn Advertising) works directly with our mid-market and enterprise clients and runs point on communicating results, creating custom strategies, and executing Paid Media deliverables. In this role, you will gain experience creating high-performing LinkedIn strategies for B2B businesses.

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Responsible for personal productivity and utilization
• Work with the Associate Director to ensure internal and client goals are achieved
• Understand the value of Programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships
• Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer

• 2+ years experience at a performance/digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
• Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Analytical, competitive, and curious; problem solver
• Curiosity about industry trends and opportunity spotting
• Ability to organize, prioritize and manage multiple projects simultaneously
• Quality-focused and passionate about advertising
• Travel to visit clients approximately once per year, or as needed

What Success Looks Like

• Embody Abe's core values in every interaction
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, such as client growth and goal attainment
• Build client trust and relationships that create renewals
• Cross-sell services that align with client goals and objectives
• Clearly communicate results with client contacts and executives
• Make decisions that guide strategic direction for accounts

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Employer-paid plan for you and 50% employer contribution for dependents
• Mental health resources through Spring Health; access to Headspace
• Physical health: physical therapy, fertility support, workouts, and One Medical membership
• Unlimited PTO (2-week minimum), paid holidays, Your Birthday Off, year-end recharge, Paid Parental Leave
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure, increasing over time

Work Environment Requirements

As a remote-first company, you’ll be able to work from anywhere in the US, with optional offices in Irvine, California. For some positions, we accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. Global locations require established work authorization and residency in that country.

This role can operate 100% virtually from your home office. We collaborate via Zoom and Slack. You will need to use a laptop (PC or Mac), essential software, and internet access. You should be able to remain stationary for extended periods and have a professional background. Reasonable accommodations will be made for qualified individuals with disabilities.

If you require reasonable accommodations in completing this application or participating in the process, contact [e-mail].

Additional Information

Abe values People First and is committed to a diverse, inclusive culture. All qualified applicants will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.