Social Marketing Specialist

Mindlance; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A dynamic marketing agency located in Toronto is seeking a Social Marketing Specialist to enhance digital strategies and manage social media communications. The ideal candidate will have at least five years of experience with digital communications, a strong grasp of social media platforms, and proven ability to connect with diverse audiences. Responsibilities include strategy development for marketing initiatives, managing content for digital channels, and analyzing market trends to optimize engagement. This role requires excellent writing skills and an organized approach to project management.

Qualifications

• Minimum of five years of digital communications experience emphasizing social media.
• Experience with digital communications platforms and engagement strategies.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Assist in planning and tracking digital marketing initiatives.
• Develop and manage content for digital channels.
• Coordinate market research and marketing strategies.

Skills

Social media copywriting

Content creation

Digital communication strategies

Project management

Strong verbal and written communication

Job description

Job Title: Social Marketing Specialist

Location: Toronto, ON (Onsite)

Duration: 12 + Months

Daily Responsibilities

• A strategic and creative storyteller with experience in developing and executing impactful digital communications strategies and content, as well an in-depth knowledge of social media platforms, best practices, and trends.
• A motivated and organized self-starter with the ability to consistently produce high-quality work, manage multiple tasks, and execute under deadlines.
• A results-driven achiever with the ability to gather and communicate key insights and a strong understanding of digital media metrics and tools.
• A detail-oriented facilitator who is able to produce clear and engaging content working across a variety of subject matters.
• An adept and intuitive communicator with the ability to write in a range of voices and styles for a variety of projects with diverse audiences.
• A thoughtful team player who is eager to collaborate effectively with people from a variety of teams and cultures.

You are responsible for

• The position has national accountability to provide input and assist Sales Enablement and Communications with identifying, planning, managing, tracking and reporting on digital marketing initiatives.
• The role is responsible for developing, enhancing and maintaining Client’s Mortgage Specialist profile externally and to maximize the effectiveness of our distribution partners across Client.
• This position will help strategize and create content for Mortgage Specialist public-facing digital channels, manage digital marketing campaigns, and the design and delivery of internal sales enablement digital tools and corresponding materials.
• Coordinating market research, marketing strategy, advertising, promotional activities.
• Gathering, analyzing and reporting information on industry, customer and competitive activities as well as trends.
• Act as the primary digital marketing liaison between the business, legal, and compliance to assure regulatory compliance for all digital marketing materials.
• Create and maintain reporting for the purpose of tracking and learning from campaign results, marketing expense and other various management information.
• Lead web content development/maintenance as well as future digital tactics including but not limited to salesforce emails, external public site, and internal digital sales tools.
• Build and maintain positive working relationships with key internal teams.

Core deliverables

• Translate content from the Client Thought Leadership team into advisor friendly terminology and actionable client insights.
• Develop sales enablement tools, that would give advisors the ability to customize content with their own value prop prior to sharing with clients.
• Go-to-market faster with timely and relevant content and update sales enablement content within hours vs days.
• Customizable Marketing approved templates to reach clients and COIs (Introduction to partners; Customization of bio’s them or their teams; Bios, events, referrals templates).

Must Have Skills

• Minimum of five years of digital communications experience, with an emphasis on social media copywriting, content creation and account maintenance.
• Experience with, passion for, and knowledge of social media and other digital communications platforms, audiences, and engagement strategies, as well as measurement tools and metrics.
• Strong verbal and written communication, editing, and interpersonal skills.
• Strong organizational skills and experience managing multiple projects at once, with an interest in both independent and collaborative work.
• Intellectual curiosity, flexibility, and a desire to tackle challenging problems.

Mindlance is an equal opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process.