Social & Content Manager

Potentia Human Resources Inc.; Kelowna; On-site; CAD 75,000 - 90,000; Full time

Job summary

A dynamic lifestyle subscription platform in Canada is seeking a Social & Content Manager. This role focuses on social media strategy and content creation to enhance engagement and drive growth. The ideal candidate possesses 5+ years of experience in digital marketing and storytelling, along with strong collaboration and organizational skills. This hybrid position offers a competitive salary and a comprehensive benefits package.

Benefits

Competitive salary

Comprehensive benefits package

Four weeks of vacation

Qualifications

• 5+ years of experience in social media management, content strategy, or digital marketing.
• Strong storytelling portfolio showcasing different formats.
• Deep understanding of social media trends and performance optimization.

Responsibilities

• Own the social media strategy across content and engagement.
• Develop and manage content calendars.
• Collaborate with creative teams for content shoots.

Skills

Social media management

Content strategy

Digital marketing

Storytelling

Education

Degree or diploma in Marketing, Communications, or related field

Tools

Analytics tools

iPhone and social video editing tools

Job description

Our client, The Jilly Box, is a purpose‑led, B Corp certified, quarterly lifestyle subscription box and ecommerce platform. Our goal is to bring joy and light into every home while lifting up Canadian, women‑led, and equity‑deserving brands. From curated products and storytelling to philanthropy and sustainability efforts, The Jilly Box and Jillian Harris team operate with heart, intention, and entrepreneurial spirit.

As the brand continues to expand its digital presence and community impact, The Jilly Box is seeking a strategic and creative Social & Content Manager to lead how the brand shows up across every digital channel and to drive performance through powerful, authentic storytelling.

As the Social & Content Manager, you will be the architect of how The Jilly Box tells its story and how it converts community into customers. This is a strategy‑first role with a strong focus on execution, where you’ll lead the brand’s social and content vision to drive engagement, growth, and revenue. Working as part of a collaborative marketing team, you’ll manage the daily rhythm of content creation while building long‑term campaigns that support product launches, brand initiatives, and storytelling moments. The ideal candidate will be a digital‑first thinker who’s equally comfortable writing compelling copy as they are behind the camera creating engaging short‑form content.

Key Responsibilities

Social Strategy & Management

• Own the social media strategy across content, community engagement, and performance;
• Develop annual, quarterly, and monthly social programming aligned with the marketing calendar and business priorities;
• Create and manage a dynamic content calendar featuring brand storytelling, supplier highlights, trending content, and key sales campaigns;
• Collaborate with photographers and videographers to concept and execute visually engaging content;
• Stay ahead of platform trends and algorithms, sharing insights to enhance performance;
• Lead weekly and monthly social analytics reporting, using data to inform future strategy;
• Ensure all content reflects The Jilly Box’s core brand values: empowerment, impact, and community.

Content Strategy & Copywriting

• Develop and maintain a cohesive content calendar for all written brand communications;
• Write compelling, on‑brand copy for social media, newsletters, video scripts, print materials, and more;
• Craft storytelling and messaging for subscription boxes, product launches, cause‑based campaigns, and The Market;
• Drive storytelling that connects emotionally while achieving measurable results.

Photoshoots & Video Content

• Strategically plan and attend monthly and quarterly photoshoots, supporting talent days, supplier features, and seasonal box shoots;
• Create and manage shot lists, scripts, and pre‑production details in collaboration with creative teams;
• Develop and edit iPhone and social‑first video content from concept to execution;
• Capture behind‑the‑scenes and real‑time content that brings the brand to life;
• Confidently represent the brand on camera when capturing authentic, organic moments;
• Additional duties and projects as required.

Requirements

• 5+ years of experience in social media management, content strategy, or digital marketing, with a strong storytelling portfolio;
• Degree or diploma in Marketing, Communications, or a related field preferred;
• Deep understanding of social media trends, analytics, and performance optimization (Instagram, TikTok, YouTube, Pinterest, etc.);
• Expert writing and editing skills with an ability to adapt tone and style for diverse audiences;
• Hands‑on experience with content creation, video editing, and creative direction;
• Strong organizational and project management skills with the ability to juggle multiple priorities;
• A collaborative, team‑oriented mindset and genuine enthusiasm for The Jilly Box’s mission;
• Flexibility for hybrid work and travel as required.

The successful candidate can be based in either Vancouver or the Okanagan. This hybrid role requires travel to Kelowna at times and participation in off‑site shoots as needed. This exciting opportunity offers a competitive salary ranging from $75,000 to $90,000 per year, depending on experience. After a 3‑month probationary period, you will be eligible for a comprehensive benefits package that includes four weeks of vacation, health and dental coverage, and access to a robust mental health support program. If you’re a passionate storyteller who thrives in a fast‑paced, values‑driven environment and wants to make an impact with a beloved Canadian brand, we’d love to hear from you!

The recruitment process

• Video interview with Grace MacCoubrey, Potentia HR, and / or Kristy Calvert, Director, People & Culture;
• Interview with Atticia Grondin, Senior Marketing Director & Shay Merritt, Creative Director;
• Interview with Julia Freeman (CEO);
• Reference & security checks;
• Offer of employment.

Equal Opportunity Employer

The Jillian Harris Group of Companies is an equal opportunity employer. They are committed to equal employment opportunities regardless of race, colour, ancestry, religion, sex, age, disability, marital status, national origin or gender identity. They celebrate an inclusive work environment and welcome members of all backgrounds and perspectives to apply. They are committed to building a transparent environment where everyone feels heard, welcomed and included. They believe Diversity, Inclusion & Belonging are fundamental in their vision to create a better and more inclusive future and strongly encourage applications from members of groups with historical and / or current barriers to equity. They are committed to an inclusive, barrier‑free recruitment process, providing accommodations to meet your needs. For any accessibility related requests, requests can be made to . Accommodations can be provided in all parts of the hiring process.