Social Buyer, Coordinator

dentsu; Toronto; On-site; CAD 40,000 - 45,000; Full time

Job summary

A leading marketing firm in Toronto is looking for an experienced digital media professional to manage paid social campaigns across various platforms. The ideal candidate has 12 years of experience in digital media and strong analytical skills, particularly in Excel. The role offers a salary range of $40k-$45k and includes various employee benefits. Join us in driving business performance through innovative media solutions.

Benefits

Medical benefits

Dental benefits

Paid time off

RRSP

Qualifications

• 12 years of experience in digital media, preferably with exposure to paid social buying.
• Strong Excel and data analysis skills (Pivot Tables, VLOOKUPs, etc.).
• Ability to manage multiple projects and deadlines simultaneously.

Responsibilities

• Assist in the setup, trafficking and monitoring of paid social campaigns.
• Collaborate with media planners and buyers to align campaigns with goals.
• Track campaign performance metrics and flag optimization opportunities.
• Prepare reports and dashboards for internal teams and clients.

Skills

Digital media experience

Paid social buying

Data analysis

Organizational skills

Communication skills

Education

Post-secondary education in Marketing, Advertising, Communications

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Campaign Manager

Excel

Job description

Job Description

Our mission is to Drive Business Performance. We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day consistently in every market. We are entirely focused on delivering better business results through optimization creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.

Responsibilities

• Assist in the setup, trafficking and monitoring of paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Pinterest, and X (formerly Twitter).
• Collaborate with media planners and buyers to ensure campaigns align with strategic goals and timelines.
• Coordinate creative asset delivery and ensure proper implementation of tracking tags and pixels.
• Track campaign performance metrics (e.g., CPM, CTR, ROAS, conversions) and flag optimization opportunities.
• Prepare regular reports and dashboards for internal teams and clients.
• Support budget tracking and invoice reconciliation.
• Liaise with platform reps and vendors for campaign support and troubleshooting.
• Support A/B testing initiatives and creative performance analysis.

Qualifications

• Post-secondary education in Marketing, Advertising, Communications or a related field.
• 12 years of experience in digital media, preferably with exposure to paid social buying.
• Familiarity with ad platforms such as Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.
• Strong Excel and data analysis skills (Pivot Tables, VLOOKUPs, etc.).
• Excellent organizational and communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Knowledge of ad tracking pixels and UTM parameters is a plus.

Additional Information

The salary range for this position is $40k-$45k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off and / or other benefits are also available to all permanent employees.

Diversity & Inclusion

We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full authentic selves to work. We are committed to working with our candidates from all ability levels throughout the recruitment process to ensure that they have what they need to be at their best. If you need accommodation during the application or interview process please contact us to begin a conversation about your individual accessibility needs throughout the hiring process.

Location

Toronto