Ski Marmot Basin Jasper AB Marketing & Sales Manager

The Fairmont Jasper Park Lodge; Municipality of Jasper; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading resort in Alberta is looking for a full-time Marketing & Sales Manager responsible for developing and executing marketing strategies to drive business growth. The ideal candidate will have a degree in marketing and 2-4 years of experience, alongside digital media proficiency and strong organizational skills. A passion for skiing or snowboarding is a plus.

Qualifications

• Proven 2-4 years of related experience in marketing and sales.
• Solid understanding of digital media platforms.
• Intermediate to advanced level skier or snowboarder.

Responsibilities

• Develop and manage marketing and sales budget.
• Design and implement multi-channel marketing campaigns.
• Cultivate relationships with travel and trade partners.
• Lead digital marketing strategy and community engagement.

Skills

Digital media proficiency

Organizational skills

Time management

Communication skills

Education

Degree or diploma in Marketing, Communications

Tools

Marketing software

Job description

Rsmi-JtacJasper, AB Full job description

TITLE : Marketing & Sales Manager

REPORTS TO : Vice-President

POSITION OVERVIEW

This is a year-round, full-time role. The Marketing & Sales Manager at Ski Marmot Basin is responsible for developing, managing, and executing the annual marketing and sales budget and program. Under the guidance of the Vice President, this role contributes to both short- and long-term business growth through strategic planning and tactical execution.

Key responsibilities include managing relationships with key sales accounts (including travel and trade partners), overseeing public and media relations activities, and ensuring the timely execution of marketing, promotional, and advertising campaigns.

Additionally, the Marketing & Sales Manager oversees and collaborates with the marketing and sales team on various initiatives, such as consumer and trade shows, promotions and events, community engagement, digital marketing and social media, content creation, database management, and ongoing communication efforts.

Primary Responsibilities

• Marketing & Sales Strategy Development: Collaborate with senior management to define the resort's marketing and sales objectives aligned with the overall business goals.
• Campaign and Sales Program Planning & Execution: Design and implement multi-channel marketing campaigns to promote Marmot Basin's offerings, including programs, packages, events, and special promotions.
• Budget Management & Resource Allocation: Develop and manage the combined marketing and sales budget in collaboration with the Vice President, ensuring resource optimization across all campaigns, sales efforts, and initiatives.
• Customer & Market Insights: Conduct market research, competitor analysis, and gather customer insights to refine both marketing and sales strategies.
• Sales Relationship Management: Cultivate relationships with travel, trade, and distribution partners to maximize exposure and revenue.
• Digital Marketing & Social Media Leadership: Lead and execute the digital marketing strategy, including SEO, SEM, email marketing, social media, and paid campaigns.
• Community Engagement & Brand Management: Foster relationships with local businesses, tourism bodies, and industry partners to strengthen the resort's brand and drive sales through collaborative efforts.
• Performance Metrics, Reporting & Analytics: Track KPIs for both marketing and sales efforts, ensuring effective ROI analysis.
• Event Marketing & Promotions: Lead the development and execution of events and targeted promotions to increase both customer engagement and off-peak visits.

Qualifications

• Degree or diploma in Marketing, Communications or associated fields (preferred) or equivalent experience.
• Proven two (2) to four (4) years of related experience
• Solid understanding of all major digital media platforms
• Strong proficiency with all applicable software packages
• Intermediate to advanced level skier or snowboarder

Core Competencies

• Strong organizational and time management skills
• Able to adapt and prioritize, meeting deadlines, in a fast-paced environment
• Operate with a sense of urgency, quickly responding to Stakeholders
• Have excellent verbal and written communication skills
• Must be able to work according to department and project demands