SEO Specialist

Pinoy SEO; Toronto; On-site; CAD 52,000 - 78,000; Full time

Benefits offered by this job

Performance incentives

Growth opportunities

Long-term role

Job summary

CR Movers Inc. is a fast-growing Canadian moving company serving the Greater Toronto Area. We rely on local search and SEO to generate qualified inbound leads, not just traffic. We’re seeking a hands-on SEO Specialist to own local ranking for service-based moving terms.

You’ll optimize Google Business Profiles, perform local keyword research, and build a scalable local SEO program across multiple locations, with a focus on lead quality and conversions.

Qualifications

• Shows ability to improve local search rankings and inbound leads.
• Experience with local service-based businesses is preferred.
• Comfortable analyzing SEO data and reporting insights.

Responsibilities

• Manage and optimize Google Business Profiles (GMB) for multiple locations
• Perform keyword research focused on local & service-based intent
• On-page SEO optimization: titles, meta descriptions, headers, internal linking
• Create and execute local SEO strategies (citations, NAP)
• Build and manage white-hat backlinks
• Monitor rankings, traffic, and conversions
• Provide monthly SEO performance reports with insights and next steps
• Collaborate with marketing and sales to align SEO with lead quality

Skills

Proven SEO experience

Data-driven / results-focused

Strong English communication

Tools

Ahrefs

SEMrush

GSC (Google Search Console)

GA4

Screaming Frog

Job description

About CR Movers Inc.

CR Movers Inc. is a fast-growing Canadian moving company serving the Greater Toronto Area. We rely heavily on organic search and local visibility to drive inbound leads and are looking to strengthen our SEO presence across multiple service areas.

Role Overview

We are looking for a hands-on SEO Specialist who understands local SEO, ranking service-based businesses, and generating qualified inbound leads, not just traffic.

This role requires someone who can execute, analyze results, and continuously improve rankings for high-intent keywords related to moving services.

Key Responsibilities

• Manage and optimize Google Business Profiles (GMB) for multiple locations


• Perform keyword research focused on local & service-based intent


• Optimize on-page SEO (titles, meta descriptions, headers, internal linking)


• Create and execute local SEO strategies (citations, NAP consistency)


• Build and manage white-hat backlinks (local directories, partnerships)


• Monitor rankings, traffic, and conversions


• Provide monthly SEO performance reports with insights and next steps


• Collaborate with marketing and sales to align SEO with lead quality

What We’re Looking For

• Proven SEO experience


• Strong understanding of Google ranking factors


• Experience ranking service-based businesses


• Familiar with tools like Ahrefs, SEMrush, GSC, GA4, Screaming Frog


• Comfortable working with WordPress or similar CMS


• Strong English communication (written)


• Data-driven and results-focused

Performance Expectations

• Improve local map pack visibility


• Increase organic leads and inbound calls


• Grow keyword rankings for moving-related terms


• Maintain consistent month-over-month SEO improvements

Nice to Have (Not Required)

• Experience with Canadian or U.S. local SEO


• Basic CRO or landing page optimization knowledge


• Understanding of Google Ads & attribution

Why Join CR Movers

• Stable, long-term role


• Clear KPIs and expectations


• Opportunity to scale SEO strategy across multiple locations


• Performance incentives for strong results


• Growing company with long-term vision