SEO Specialist

RM Staffing B.V.; Shawinigan; On-site; CAD 55,000 - 75,000; Full time

Job summary

A staffing agency in Shawinigan is seeking an experienced SEO Specialist to optimize its online presence. The candidate will manage SEO strategies, collaborate with teams, and utilize tools like Google Analytics and SEMrush. Ideal applicants have 2-5 years of SEO experience, strong analytical skills, and a good grasp of technical SEO principles. This is a key role aimed at driving organic traffic and improving site performance.

Qualifications

• 2-5 years of experience in SEO, either agency or in-house.
• Strong understanding of search engine algorithms.
• Proficient with SEO tools like Ahrefs, SEMrush, and Google Search Console.

Responsibilities

• Develop and manage comprehensive SEO strategies.
• Optimize website content, meta tags, and internal linking.
• Conduct technical audits and troubleshoot crawl errors.

Skills

SEO strategy development

Keyword research

On-page optimization

Link-building

Technical SEO

Data analysis

Communication

Tools

Google Analytics

SEMrush

Ahrefs

Screaming Frog

WordPress

Job description

Overview

We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Responsibilities

• Strategy & Execution

  Develop, implement, and manage comprehensive SEO strategies that align with business goals.

  Conduct competitive analysis to identify gaps and opportunities in search.

  Plan and execute keyword research and mapping to targeted landing pages.

• On-Page Optimization

  Optimize website content, meta tags, headers, internal linking, and images.

  Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

  Monitor site architecture and ensure crawlability and indexability.

• Off-Page SEO

  Develop and manage link-building campaigns, outreach, and partnerships.

  Monitor backlink profile and identify disavow opportunities.

• Technical SEO

  Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

  Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

• Analytics & Reporting

  Use tools like Google Analytics, Search Console, Ahrefs / SEMrush, and Screaming Frog to monitor performance.

  Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

  Provide monthly SEO reports with insights and recommendations.

Must-Haves

• 2–5 years of experience in SEO (agency or in-house).
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).
• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.
• Knowledge of HTML / CSS and technical SEO principles.
• Strong analytical and problem-solving skills.
• Excellent communication and project management skills.

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.
• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.
• Familiarity with A / B testing tools and CRO practices.