SEO Manager - 12-month Contract

Tbwa Chiat/Day Inc; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking a strategic SEO Manager to lead organic growth through AI-driven SEO strategies. In this pivotal role, you will integrate automation into the SEO process, ensuring alignment with broader business objectives. You will manage SEO projects, monitor performance metrics, and collaborate with cross-functional teams to drive measurable growth in organic traffic and conversions. This role offers the opportunity to challenge the status quo and shape the future of search within a dynamic work environment that values creativity and inclusivity. If you're passionate about SEO and eager to make a significant impact, this is the perfect opportunity for you.

Qualifications

• Proven success in scaling organic search and driving revenue impact in B2B SaaS.
• Deep understanding of AI’s role in search evolution with data-driven insights.

Responsibilities

• Develop and execute scalable AI-powered SEO strategies for growth.
• Measure and own performance metrics to ensure SEO initiatives drive impact.

Skills

SEO Strategy

AI Integration

Data Analysis

Content Optimization

Technical SEO

Performance Tracking

Cross-Functional Collaboration

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Microsoft Teams

Job description

Workleap builds practical employee experience software that makes work simpler.

Our products include Workleap, a simple employee experience platform to boost engagement, drive performance, and develop teams, and ShareGate by Workleap, a single, trusted out-of-the-box solution for fast and secure migration, adoption, and Copilot readiness—simplifying data management across Microsoft 365.

With over 20,000 happy customers in more than 100 countries, Workleap products are a must-have for businesses looking to create a more engaging and successful workplace.

Job Description

We are seeking a strategic SEO Manager to drive our organic growth through innovation and smart automation. In this role, you will be at the forefront of integrating AI-powered workflows and automation into our SEO strategy, using data-driven insights to scale efforts efficiently. You will align search optimization initiatives with broader business objectives, ensuring SEO is a key driver of pipeline and revenue growth.

So, what will your new role look like?

Scale & own SEO across multiple brands:

1. Develop and execute scalable AI-powered SEO strategies that align with business objectives and drive pipeline & revenue growth for both Workleap and ShareGate.
2. Lead SEO projects from start to finish, managing timelines, resources, and stakeholder expectations.
3. Measure and own performance—monitoring organic traffic, rankings, conversions, and ROI to ensure SEO initiatives drive real business impact.

Leverage AI, automation & the future of search:

1. Integrate AI into SEO workflows, automating content creation, optimization, and performance tracking for efficiency and scale.
2. Partner with engineers on scalable automation solutions, stay ahead of search innovations, and develop data-driven strategies beyond best practices.
3. Stay ahead of AI-driven search trends—critically analyze LLMs, generative AI, and search innovations to ensure our SEO strategy stays competitive.
4. Challenge the status quo—go beyond SEO best practices to develop data-driven insights that shape strategy and drive growth.
5. Lead content scalability efforts to ensure high-ranking, high-converting content, refine search intent alignment, and dynamically optimize content using AI insights.
6. Collaborate with Content and SEO teams to scale high-quality, SEO-optimized content across multiple brands.
7. Own SEO content performance metrics, continuously refining topic clusters, on-page SEO, and search intent alignment.

Experimentation, Analytics & Performance Optimization:

1. Continuously test, iterate, and optimize SEO tactics, content formats, and emerging search trends.
2. Conduct SEO audits and site optimizations, including technical analysis, indexation, internal linking, and on-page performance improvements.
3. Work closely with Paid Search, Growth, and Brand teams to ensure a cohesive search marketing strategy.
4. Set SEO growth goals, track KPIs, and regularly report on progress.

What does your future team look like?

As an SEO Manager, you’ll be part of the Growth team, driving organic search performance across our HR and IT product portfolio.

1. Report to Sr.Manager, Demand Generation
2. Work cross-functionally with Growth, Content, Product Marketing, and Web Development teams to execute high-impact SEO strategies that drive business growth.

What are the next challenges awaiting your team?

1. Ensuring Workleap and ShareGate are future-proofed against search algorithm changes.
2. Driving measurable growth in organic traffic, search visibility, and conversions across multiple brands while contributing to broader pipeline and revenue objectives.

Qualifications

1. Proven success in scaling organic search and driving revenue impact in B2B SaaS.
2. Strategic & AI-forward mindset – Deep understanding of AI’s role in search evolution, with the ability to form data-driven opinions beyond best practices.
3. Multi-discipline SEO expertise – Skilled in content optimization, internal linking, technical SEO, and programmatic SEO.
4. Technical SEO proficiency – Strong grasp of site architecture, URL structures, sitemaps, tags, and localization best practices.
5. AI & automation in SEO – Experience collaborating with engineers on AI-driven initiatives and implementing automation at scale.
6. Data-driven decision making – Strong analytical skills, experimentation mindset, and performance tracking to optimize SEO strategies.
7. Business & revenue alignment – Ability to connect SEO efforts to user intent, engagement, conversions, and overall business impact.
8. Operational excellence – Experience managing vendors, freelancers, and SEO budgets efficiently.
9. Effective communication – Ability to articulate SEO strategy in both technical and business terms, influencing stakeholders at all levels.

Additional Information

At Workleap, we build together, we trust each other, and we support each other in success or failure. You will be able to express yourself, evolve and develop your creativity in an environment that will adapt to your daily life and your needs.

We strive to create a healthy and inclusive work environment. This is everyone’s business.

Our Candidate Experience Flow at Workleap:
Phone Screen - Virtual Interview using Microsoft Teams - Work Sample - Job Offer

We are looking forward to getting to know you!

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