SEO / GEO Manager

Wiraa; Canada; Remote; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Remote-first work environment

Medical, dental, and vision plans

5% 401(k) match (US); comparable for/🡒

Paid time off & holidays

Annual company retreat

MacBook provided

Wellness benefits

Professional development budget

Autonomy and candid culture

Job summary

Propellic, a leading AI-first digital marketing agency focused on travel and tourism, seeks an SEO/GEO Manager to lead technical SEO, content strategy, and AI-driven visibility initiatives for complex travel accounts.

You will diagnose performance issues, deliver actionable recommendations, and collaborate with Account and Project Managers to align roadmaps with client goals, KPIs, and budgets while leveraging AI tools with careful human oversight.

Qualifications

• Minimum 3 years of SEO experience, agency preferred.
• Expertise in technical SEO, content strategy and link acquisition.
• Experience with GEO and AI visibility concepts.
• Hands-on with AI tools for SEO research, analysis, planning, QA and reporting.
• Able to translate complex data into clear insights for non-technical audiences.
• Collaborative, not owning day-to-day client relationships.
• Experience serving travel or hospitality clients.
• Willing to innovate rather than strictly follow processes.
• Eligible to work in the U.S. or contract internationally.

Responsibilities

• Develop and implement integrated SEO/GEO strategies including AI visibility.
• Create quarterly roadmaps aligned with client goals and KPIs.
• Produce implementation-ready deliverables: audits, analyses, keyword research, content briefs, AI-readiness audits, entity and citation analysis.
• Analyze performance data and provide actionable insights to Account Managers weekly, monthly, and quarterly.
• Collaborate with Project Managers on estimates, dependencies, status updates, QA, and risk management.
• Coordinate with link building, development, Paid Media, and external specialists, ensuring quality.
• Apply AI-driven tools with human oversight for research, planning, QA, and documentation.
• Test and document new search experiences and GEO methods for scalability.
• Serve as SEO/GEO SME on client calls when deeper expertise is required.

Skills

SEO expertise

Technical SEO

Content strategy

Authority building

GEO visibility

AI tools for SEO

Data interpretation

Collaboration with PMs

Travel/hospitality experience

Innovation mindset

Tools

AI tools for SEO

Job description

About The Company

Propellic is the AI-first digital marketing agency specializing in travel and tourism brands. We combine cutting-edge performance marketing techniques with a culture rooted in curiosity, experimentation, and radical candor. Our approach empowers every team member to do the best work of their career while actively shaping the future of travel. We focus on integrating advanced AI technologies to drive impactful marketing strategies that elevate brand visibility and engagement in a rapidly evolving digital landscape.

About The Company

Propellic is the AI-first digital marketing agency specializing in travel and tourism brands. We combine cutting-edge performance marketing techniques with a culture rooted in curiosity, experimentation, and radical candor. Our approach empowers every team member to do the best work of their career while actively shaping the future of travel. We focus on integrating advanced AI technologies to drive impactful marketing strategies that elevate brand visibility and engagement in a rapidly evolving digital landscape.

About The Role

As an SEO/GEO Manager at Propellic, you will be responsible for developing and executing comprehensive SEO and GEO strategies that encompass technical SEO, content creation, authority building, and AI-driven visibility enhancements for complex, high-value travel accounts. Your role includes diagnosing performance issues, delivering implementation-ready recommendations, and integrating AI-powered tools into your daily workflow. You will collaborate closely with Account Managers and Project Managers, providing expert input and participating in client calls when in-depth technical expertise is required.

Qualifications

• Minimum of 3 years of SEO experience, with at least 1 year in an agency environment managing multiple accounts simultaneously
• Demonstrated expertise in technical SEO, content strategy, authority/link acquisition, measurement, and implementation quality assurance
• Practical experience with GEO and AI visibility, including familiarity with AI Overviews, generative search, answer engines, and citation/source pattern impacts on discovery
• Hands-on experience utilizing AI tools for SEO research, analysis, content planning, quality assurance, reporting, and workflow automation
• Ability to translate complex performance data and technical findings into clear, actionable insights for non-technical audiences
• Comfortable working collaboratively through Account Managers and Project Managers without owning day-to-day client relationships or project administration
• Experience serving clients in the travel or hospitality industries
• Open to innovation and testing new ideas rather than adhering strictly to traditional processes
• Eligibility to work in the U.S. or ability to contract internationally

Responsibilities

• Develop and implement integrated SEO/GEO strategies covering technical SEO, content, authority/link acquisition, and AI visibility
• Create quarterly roadmaps aligned with client business goals, North Star metrics, and relevant organic search and AI visibility KPIs
• Produce implementation-ready deliverables such as technical audits, opportunity analyses, keyword/topic research, content briefs, AI-readiness audits, entity and citation analysis, and content refresh recommendations
• Analyze SEO/GEO performance data, diagnose significant changes, and provide clear, actionable insights to Account Managers on a weekly, monthly, and quarterly basis
• Collaborate with Project Managers on estimates, dependencies, status updates, quality assurance, and scope/time/budget risk management
• Coordinate with link building, development, Paid Media, and external specialists, reviewing all assigned work to ensure quality and adherence to Propellic standards
• Apply AI-driven tools judiciously for research, analysis, quality assurance, documentation, content planning, and workflow automation while maintaining critical human oversight
• Test and document emerging search experiences, GEO methods, tools, and deliverable approaches to enable team-wide scalability
• Serve as the SEO/GEO subject matter expert on client calls when deeper technical or strategic support is necessary

Benefits

• Remote-first work environment with a high-performing global team
• Comprehensive medical, dental, and vision plans plus a 5% 401(k) match for U.S. employees; comparable benefits for Canadian employees
• Generous paid time off, company holidays, and an annual week-long destination company retreat
• Company-provided MacBook for professional use
• Wellhub or similar wellness benefits including company-subsidized gym access
• Annual budget allocated for professional development and attendance at industry conferences
• A workplace culture that promotes experimentation, autonomy, and radical candor

Equal Opportunity

Propellic celebrates diverse perspectives and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.