Senior Strategy Manager, Martech

Intello Technologies Inc.; Toronto; Hybrid; CAD 102,000 - 154,000; Full time

Job summary

This innovative firm is seeking a Senior Strategy Manager to lead the integration of marketing technology and drive business results. You will spearhead the development of a unified martech stack, enhance customer engagement through targeted campaigns, and present data-driven insights to leadership. Join a purpose-driven team dedicated to improving health outcomes while enjoying a comprehensive rewards package, including flexible work arrangements and generous benefits. If you're a strategic thinker with a passion for marketing technology, this is your opportunity to make a significant impact.

Benefits

Comprehensive total rewards package

Minimum 3 weeks of vacation

Flexible benefits plan

Generous company matched pension

Career growth opportunities

Learning and development opportunities

Qualifications

• 7+ years of experience in marketing operations or digital marketing.
• Strong proficiency in marketing automation and CRM platforms.

Responsibilities

• Lead the development of a unified martech stack and revenue process.
• Collaborate on email marketing campaigns and lead nurturing workflows.

Skills

Marketing Operations

Marketing Technology

Digital Marketing

Data Analysis

Project Management

Communication Skills

Collaboration

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Bachelor's degree in STEM-related fields

Tools

Salesforce

Hubspot

Job description

Select how often (in days) to receive an alert:

Jobs by Category: Sales and Marketing

Job Function: Marketing

Status: Full Time

Schedule: Regular

Description

Our Team and What We'll Accomplish Together

TELUS Health is empowering every person to live their healthiest life. Guided by our vision, we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a global-leading health and well-being provider – encompassing physical, mental and financial health – TELUS Health is improving health outcomes for consumers, patients, healthcare professionals, employers and employees.
As the Senior Strategy Manager, Martech on our Digital Strategy team, you'll lead the integration of our global digital ecosystem and lead to revenue process, unifying our martech stack to enable full-funnel attribution & influence analysis, drive business results and enhance team capabilities. Together, we'll optimize our marketing technology, improve our products and services, and ultimately enhance health outcomes for our customers worldwide.

What you'll do

• Lead the development, implementation and ongoing maintenance of a unified martech stack, integrating multiple acquisition and regional platforms.
• Design and implement a lead-to-revenue process with supporting infrastructure.
• Collaborate with team members to execute email marketing campaigns, lead nurturing workflows and other marketing initiatives.
• Manage list segmentation and lead scoring to support in delivering targeted and relevant messaging to improve engagement and conversion rates
• Own and maintain documentation for processes, methodologies and best practices, introducing automation of repetitive tasks.
• Present data-driven insights and recommendations to senior leadership and stakeholders.
• Serve as a champion of marketing data stewardship, establishing a data governance framework and leading on Data Enablement Plan creation and management.
• Drive change management initiatives to ensure successful adoption of new technologies and processes.
• Mentor and guide team members in marketing technology and lead management.

Qualifications

What you bring

• Bachelor's degree in marketing, business, or STEM-related fields.
• 7+ years of experience in marketing operations, marketing technology or digital marketing.
• Strong proficiency in marketing, automation & CRM platforms (e.g., Salesforce, Hubspot) and familiarity with funnel management.
• Strong business acumen with an ability to translate data into actionable insights and meaningful business recommendations.
• Experience in driving change in large, complex, global organizations.
• Excellent project management, communication and presentation skills.
• Ability to work collaboratively in a fast-paced, cross-functional environment.

Great to haves

• Self-starter – able to work independently; anticipates needs and takes initiative
• Analytical – able to quickly synthesize key information and take action to drive results
• Organized – excellent time management and prioritization skills
• Adaptable – comfortable working in a dynamic, quickly evolving environment
• Problem-solver – able to easily pivot and find new, innovative solutions
• Team-oriented – exceptionally strong interpersonal skills, works well with individuals across teams
• Leader – able to create clarity and define success in a way that motivates and inspires a team
• Coach-like – guides and empowers team members through feedback, questions, and support to foster growth and maximize potential
• Customer-focused – pays close attention to the pivotal details that impact clarity and delight in the customer journey

Salary Range: $102,000-$154,000

Performance Bonus or Sales Incentive Plan: 15%

Actual total compensation will be determined based on factors such as knowledge, skills, performance and experience. In addition, TELUS offers rewarding benefits, which may vary per job function, such as:

• Comprehensive total rewards package highlighting competitive salary and bonus structures, minimum 3 weeks of vacation, and flexible benefits plan to meet the needs of you and your family
• Flexibility to work in-office, virtually or a combination of both, based on the role's requirements
• Generous company matched pension and share purchase programs
• Opportunity to give back to communities in which we work, live and serve
• Career growth and learning & development opportunitiestodevelop your skills
• And much more …

Please note that the compensation shown in the job postingmay be subject to change in 2025.

A bit about us

We’re a people-focused, customer-first, purpose-driven team who works together every day to innovate and do good. We improve lives through our technology solutions and foster a culture of innovation that empowers team members to solve complex problems and create remarkable human outcomes in a digital world.

You’ll find our engaging, high-performance culture personally fulfilling, professionally challenging, and financially rewarding. We’re committed to diversity and equitable access to employment opportunities based on ability. Your unique contributions and talents will be valued and respected here. When you join our team, you’re helping us make the future friendly.

Note for Quebec candidates: if knowledge of English is required for this position, it is because the team memberwill be asked, on a regular basis, to interact in English with external or internal parties or to use English applications or software as part of their tasks.

Sales and Marketing

Help us, help our customers make a real connection

We are honoured to be recognized

$14.7 billion
TELUS’s annual revenue

$4.8 billion
The brand value that TELUS brings

12
Consecutive years our annual dividend payment has increased

Accessibility

TELUS is proud to foster an inclusive culture that embraces diversity. We are committed to fair employment practices and all qualified applicants will receive consideration for employment.

We offer accommodation for applicants with disabilities, as required, during the recruitment process.