Senior / Staff Software Engineer

Motion; Laval; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Motion seeks a senior strategist to own 4–6 DTC accounts with budgets from $30k/mo to $1M/mo. You will be the client contact, lead research, and direct creatives, testing, and landing-page builds using Claude Code deployed to Vercel.

You’ll write direct-response copy in English, communicate your ideas clearly to clients, and work US Eastern hours. A Shopify/eComm background is a plus as you grow into senior strategy.

Qualifications

• Hands-on Meta advertising with meaningful spend showing CPA and ROAS results.
• AI-native approach; build and ship landing pages using Claude.
• Strong English direct-response writing skills for hooks and scripts.
• Clear written and verbal communication with clients.
• Ability to work US Eastern business hours.

Responsibilities

• Own 4 to 6 DTC accounts with budgets from $30k/mo to $1M/mo.
• Own client relationships; present results, plans, and reasoning.
• Lead research from reviews, support tickets, Reddit, and competitor ads.
• Write briefs, scripts, and direct the editors/designers to maintain quality.
• Ship 8–10 new ad launches weekly in batches.
• Build and test landing pages (Claude Code; deployed to Vercel).
• Diagnose bottlenecks across creative, offer, AOV, landing page, and checkout.
• Report on NC-CPA and NC-ROAS and defend attribution opinions.

Skills

DTC advertising

Meta Ads

Direct response writing

Client communication

AI-native

Tools

Claude Code

Vercel

Job description

Requirements

What the job looks like

Own 4 to 6 DTC accounts as the strategist, the buyer, the creative lead, and the client's direct point of contact. Budgets run from $30k/mo to $1M/mo.

Own the client relationship. There is no account manager between you and them. You present the results, the plan, and the reasoning, and you're the one who answers when something isn't working.

Run the research before the ads. Marketing is 80% research here. You mine customer reviews, ad comments, support tickets, and Reddit for the language and objections that become angles. You pull competitor ad libraries. You run our internal tooling that OCRs and transcribes the ads in your account and ties them to performance, so you know what winning and losing actually look like in this account.

Write the briefs and the scripts, and direct the work. Creative direction is yours. You run revision rounds with our editors and designers and you hold the quality bar.

Ship creative on a cadence. Roughly 8 to 10 new ad launches a week is where accounts hold, in batches every 1 to 1.5 weeks. Informed volume, not spray and pray. We want better hypotheses, not more randomness.

Build and test landing pages. Advertorials, comparison pages, PDPs. Built in Claude Code, deployed to Vercel, tested live on a subdomain before anything gets pushed into the client's theme.

Diagnose the bottleneck, then go fix it. Creative, offer, AOV, landing page, checkout. Nobody is going to reassign it to another team.

Report on new customer economics. We optimize to NC-CPA and NC-ROAS, not blended ROAS and not last click. You'll be expected to have an opinion about attribution and to defend it.

You're a fit if

You've done this with real money. Hands-on Meta at meaningful spend on DTC and eCommerce, with results you can walk us through: CPA, ROAS, revenue, and what you actually changed to get them.

You're AI-native, and you build. This is a requirement, not a bonus. You should already be using Claude (or equivalent) as a working tool rather than a novelty, and you should be able to build and ship a landing page with it. If you can research, write, and build a converting page from scratch, we can teach you the buying.

You can write direct response in English at a native or near-native level. Hooks, scripts, ad copy, advertorial. In the customer's own words, not invented. This is the single biggest source of leverage in the role and the thing we screen hardest for. If writing persuasive English isn't a strength, this isn't the job.

You can communicate your ideas. This matters as much as anything else on this list. You'll be in front of clients constantly with nobody in between, so you need to be able to explain your thinking clearly, sell an idea on its merits, push back when a client is about to force the account into mediocrity, and raise a problem before it becomes a fire.

You have taste and you know when to hand off. You direct creative, you don't half-build it yourself. AI slop shipped to a client is a habit we break, not a shortcut we accept.

You can work US Eastern business hours for client calls. Where you live is up to you.

Bonus: you've built or operated your own Shopify store or eComm brand. Several of our team have, and it shows.

You're not a fit if

• "That wasn't my role" is in your vocabulary. It's the fastest way to end an interview here. If creative was the problem on an account you ran, you should have done something about the creative.
• You want to be told what to do this week.
• You need a ticketing system to know what matters.

Why This Role Is Exciting

This is not a maintenance job. You will be surrounded by people who move fast, care a lot, and take the work seriously.

You will work on real brands with real budgets. We test aggressively. We learn quickly. We build frameworks that scale.

You will grow into senior strategy. We want people who want more responsibility. If you perform, you will grow.