Senior Software Engineer (WordPress)

WP AutoMagic; Canada; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

WP AutoMagic is seeking an experienced WordPress Engineer to own the technical architecture, theme development, and performance scaling of our web platforms.

You will build custom layouts, manage advanced data structures, and ensure backend performance and frontend speed across our sites. This role emphasizes secure, scalable systems and structured development practices.

Qualifications

• Develop custom theme layouts and responsive patterns from scratch
• Architect complex site structures using CPTs, tax_queries, and relational data
• Optimize Core Web Vitals and overall site performance
• Implement modern CSS/frontend systems with structured styling

Responsibilities

• Advanced Theme & Component Architecture: Develop custom theme layouts and responsive block patterns from scratch using clean, semantic code.
• Dynamic Data Systems: Architect complex site structures utilizing CPTs, tax_queries, and relational relationships.
• Performance Engineering: Optimize web infrastructure to achieve Core Web Vitals, diagnose bottlenecks in queries, caching, and delivery.
• Modern CSS & Frontend Implementation: Implement responsive, mobile-first design systems using utility-first styling approaches.
• Workflow Integrity: Maintain staging-to-production workflows with robust version control, clean deployments, and security management.

Skills

WordPress

Theme architecture

Performance optimization

Frontend development

Tools

Bricks Builder

Pinegrow

Meta Box

JetEngine

Tailwind

Automatic.css

Job description

We are seeking an experienced WordPress Engineer to own the technical architecture, theme development, and performance scaling of our web platforms. This is an engineering role for someone who builds structured, scalable, and secure systems. You will be responsible for creating custom layouts, managing advanced dynamic data structures, and ensuring exceptional backend performance and frontend site speed.

Core Responsibilities

• Advanced Theme & Component Architecture: Develop custom theme layouts and responsive block patterns from scratch using clean, semantic code.
• Dynamic Data Systems: Architect complex site structures utilizing Custom Post Types (CPTs), tax_queries, and relational database relationships.
• Performance Engineering: Optimize web infrastructure to achieve flawless Core Web Vitals, diagnosing bottlenecks across database queries, caching layers, and asset delivery.
• Modern CSS & Frontend Implementation: Implement responsive, mobile-first design systems using utility-first or structured styling methodologies.
• Workflow Integrity: Maintain staging-to-production workflows using robust version control, clean deployments, and security management.

Technical Requirements

• WP Core Ecosystem: Deep familiarity with WordPress hooks (actions/filters), template hierarchy, custom database queries, and WP-CLI.
• Dynamic Data & Visual Tooling: Hands‑on expertise with advanced visual mapping environments (e.g., Bricks Builder, Pinegrow) and dynamic mapping systems (e.g., Meta Box, JetEngine).
• CSS Frameworks: Extensive experience working with modern, structured, or utility-first framework standards (e.g., Automatic.css, Tailwind).
• Background in managing membership sites, Learning Management Systems (LMS), or complex e‑commerce setups.