Senior Software Engineer, Frontend (Marketing and Privacy)

Affirm; Oshawa; Remote; CAD 153,000 - 213,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Tech stipend

Employee stock purchase plan

Job summary

Affirm in Canada is seeking a Senior Software Engineer on MPE to shape architecture and reliability of high-traffic web experiences, integrating GTM, analytics, and marketing APIs, while ensuring consent and data collection requirements.

You will partner with product, marketing, analytics, and data teams to deliver measurable improvements, own complex web systems, and raise technical quality. This remote-first role welcomes candidates nationwide and offers health coverage and ESPP options.

Qualifications

• 4+ years building web apps with declarative UI.
• Proficient in JavaScript/TypeScript and modern tooling.
• GTM, analytics, experimentation platforms, and marketing APIs experience.
• Design of reliable, scalable web systems with performance focus.
• Ability to define technical plans and deliver large features safely.

Responsibilities

• Own quarterly goals for your team and lead engineers through ambiguity.
• Collaborate with product, design, and analytics on ideation and constraints.
• Identify and address project, process, or tech issues and drive solutions.
• Support operations and keep artifacts reliable via metrics and on-call work.
• Promote code quality and design standards beyond the team.
• Mentor teammates and lead by example to develop talent.

Skills

React or Vue

JavaScript/TypeScript

Web instrumentation

System design

Technical planning

Codebase changes

Ownership mindset

Communication

Tools

Google Tag Manager

Job description

At Affirms, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

Marketing & Privacy Engineering (MPE) builds trusted, privacy-aware consumer web experiences and measurement systems that enable sustainable growth. Within MPE, the Marketing pillar owns Affirms Logged-Out Web experiences, web experimentation, client-side tagging, marketing technology integrations, attribution, and measurement.

As a Senior Software Engineer on MPE, you will help shape the architecture, reliability, and evolution of high-traffic consumer web experiences while building the instrumentation and integrations that connect those experiences to Affirms growth and measurement systems. You will work across modern web applications, experimentation, Google Tag Manager and server-side GTM integrations, conversion tracking, advertising and marketing APIs, and observability.

You will partner closely with Product, Marketing, Analytics, Data Engineering and adjacent platform teams to ensure that web experiences are performant and measurable and that consent, cookies, tagging, and consumer-data requirements are considered from the start.

This role is a strong fit for an engineer who enjoys owning complex web systems, solving ambiguous cross-functional problems, and raising the technical quality and operational reliability of the platforms they work on.

What You’ll Do

• You will be responsible for owning and delivering quarterly goals for your team, leading engineers on your team through ambiguity to solve open-ended problems, and ensuring that everyone is supported throughout delivery.
• You will support your peers and stakeholders in the product development lifecycle by collaborating with product management, design & analytics by participating in ideation, articulating technical constraints, and partnering on decisions that properly consider risks and trade‑offs.
• You will proactively identify project, process, technology or business issues, advocate for them, and lead in solving them.
• You will support the operations and availability of your team’s artifacts by creating and monitoring metrics, escalating when needed, and supporting “keep the lights on” & on‑call efforts.
• You will foster a culture of quality and ownership on your team by setting or improving code review and design standards for your team, and advocating for them beyond your team through your writing and tech talks.
• You will help develop talent on your team by providing feedback and guidance, and leading by example.

What We Look For

• You have 4+ years of experience of developing and architecting web applications using declarative UI frameworks like React or Vue.
• You are proficient in working with Javascript/Typescript.
• You have hands‑on experience with web instrumentation and marketing technology such as Google Tag Manager (GTM/sGTM), analytics and experimentation platforms, conversion tracking, advertising or marketing APIs, and third‑party web integrations.
• You have experience designing reliable, performant consumer web systems and understand how consent, cookies, tagging, observability, and data collection affect modern web architecture and measurement.
• You have experience defining a technical plan for the delivery of a significant feature or system component with an elegant, simple and extensible design. You write high quality code that is easily understood and used by others.
• You are proficient at making significant changes in a large code base, and have developed a suite of tools and practices that enable you and your team to do so safely.
• Your experience demonstrates that you take ownership of your growth, proactively seeking feedback from your team, your manager, and your stakeholders.
• You have strong verbal and written communication skills that support effective collaboration with our global engineering team.

This remote role is open only to candidates residing in Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island, or Saskatchewan

Pay Grade - N

Equity Grade - 6

Employees new to Affirms typically come in at the start of the pay range.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

CAN base pay range per year: $153,000 - $213,000 CAD

Remote-first with flexibility built in

Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.

Benefits Designed For You

Our benefits reflect our commitment to care, transparency, and flexibility. Here are a few highlights:

• Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
• Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirms stock at a discount.

We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.

For positions based in San Francisco or Los Angeles: Affirms considers qualified applicants with arrest and conviction records, as required by law.