Senior Social Media Advertising Strategist (Remote Canada) Future Opening

Abe; Toronto; Remote; CAD 80,000 - 100,000; Full time

Job summary

A social media advertising consultancy is seeking a Senior Social Media Strategist to lead client accounts and optimize LinkedIn advertising campaigns. The ideal candidate will have at least 4 years of experience in digital marketing, particularly in paid social media. This role offers a remote-first working environment and comprehensive benefits including unlimited PTO and health insurance coverage.

Benefits

Unlimited PTO

Health insurance

401(k) with company match

Annual bonus

Qualifications

• 4 years of experience in performance/digital marketing agencies.
• Deep expertise in LinkedIn paid social advertising campaigns.
• Proven success with mid-market or enterprise accounts.

Responsibilities

• Lead and manage social media accounts.
• Build quarterly strategies for clients.
• Execute and optimize LinkedIn advertising campaigns.

Skills

Social Media Advertising

LinkedIn Ads

Campaign Optimization

Data Analysis

Client Relationship Management

Tools

LinkedIn Campaign Manager

Google Analytics

Excel

6Sense

Job description

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior Social Media Strategist of our dreams!

Abe is a specialized consultancy focused exclusively on social media advertising.

We are a hub for innovative strategies helping clients leverage the full power of LinkedIn, Meta and more to reach, engage and convert their target audiences. If you’re ready to be part of something bold and transformational this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture the best idea wins. We’re future‑focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs). This role reports to the Associate Director and is a crucial part of the social media team. This role has a unique opportunity to be on the ground floor of a fast‑growing specialty agency.

• This role is listed internally as Senior Account Strategist LinkedIn Advertising

The Senior LinkedIn Strategist works directly with our mid‑market and enterprise clients and runs point on communicating results, creating custom strategies and executing Paid Media. This role you will gain experience creating high‑performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities

Oversee and lead a collection of Social Media accounts.

Serve as direct support to client contacts

Weekly communication with any vendors or operational partners to ensure we’re aligned on tasks being assigned, work quality and any improvements we can make to that dynamic.

Build strategies for clients each quarter

Have the ability to create, maintain and optimize budgets for paid media campaigns.

Provide fractional support for internal marketing in support of a boutique agency within Directive.

Deeply understand client positioning and unique value propositions.

Confirm lead routing is accurate within a CRM.

Responsible for personal productivity and utilization

Work directly with Associate Director to ensure internal and client goals are being achieved.

Understand the value of Programmatic campaigns

Drive cross‑sells, upsells and referrals via client relationships and professional network.

Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development and targeting to maximize ROI.

What You Offer

4 years experience working at a performance/digital marketing agency with hands‑on experience supporting B2B clients.

Deep expertise across paid social advertising campaigns specifically LinkedIn Ads.

Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more.

Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense and more.

Ability to delegate to junior team members to ensure joint success.

Strong understanding of Paid principles including keyword research, ad copywriting, bid management and campaign optimization.

Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel or other analytics platforms to make data‑driven decisions and optimize campaign performance.

Ability to drive results and measure via OCT.

Experience with audience segmentation by tier, job title etc.

Proven and measurable success with mid‑market or enterprise accounts.

Ability to translate and articulate strategy and tell stories with data.

Equal parts competitive and curious; you're a true problem solver.

You live on the cutting edge of the industry always looking for opportunities to grow and share.

Ability to organize, prioritize and manage multiple projects simultaneously.

You're quality‑obsessed and have not lost your soul for advertising.

Travel to visit clients approximately once per year per client or as needed.

What Success Looks Like

You encompass our core values through every interaction; internally and externally.

Effectively manage approximately five mid‑tier and enterprise accounts.

Meet and exceed department level KPIs such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores.

Build client trust and relationships that create consistent renewals.

Cross‑sell services that align with client goals and objectives.

Clearly communicate results with client point of contact and executives.

Exceptional decision making as it relates to strategic direction for accounts.

Benefits

Medical, dental, vision plans, disability and life insurance coverage for you and your family that fit your lifestyle.

Including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents.

Benefits to Support the Whole Person

Mental – Access to certified therapists through Spring Health membership, Headspace.

Physical – Physical therapy through Omada, fertility support through Carrott, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care.

Time Off – Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave.

Financial – Traditional and Roth 401(k) with a 3% company match.

Bonus – Annual bonus based on tenure which scales in total amount over time.

Work Environment Requirements

As a remote‑first company you’ll have the ability to work from anywhere in the US with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions as posted we will accommodate global opportunities where we have established businesses including Canada, the UK and Australia. For global locations you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom) and this role you will be required to operate a laptop computer (PC or Mac available) computer software platforms and other office productivity tools as necessary. Due to the nature of this role you must be able to remain stationary for extended periods must be able to observe and interpret written and / or verbal communication must have reliable internet access and a professional background.

To perform this job successfully an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application interviewing completing any pre‑employment testing or otherwise participating in the employee selection process direct your inquiries to.

Additional Information

At Abe one of our core values is People First. We’re committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

Required Experience

Senior IC

Key Skills

Business Consulting, Anti Money Laundering, Health, Gynaecology & Obstetrics, Actuary

Employment Type: Full‑Time

Experience: years

Vacancy: 1