Senior SEO Specialist (Remote, Toronto)

Blacksmith Agency LLC; Toronto; Remote; CAD 65,000 - 95,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency seeking a Senior SEO Specialist to own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

You will coordinate with writers and AI, optimize on-page, build links, manage local multi-location SEO, and report in GA4 and Search Console to shape quarterly roadmaps for each client.

Qualifications

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Develop keyword strategy, on-page optimization and content priorities with writers and AI.
• Improve visibility in AI search and traditional organic results.
• Manage links, local search and multi-location SEO as needed.
• Create GA4 and Search Console reports and shape quarterly roadmaps.

Skills

SEO experience

Agency experience

English communication

Tools

GA4

Screaming Frog

Ahrefs

Semrush

Search Console

Job description

• Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Search only. Paid media is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Senior SEO Specialist you own search for a book of B2B and growing-brand clients: the technical roadmap, the content priorities and the ranking story when the client asks what moved. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Technical SEO: crawl, indexation, site speed, schema and site architecture.
• Keyword strategy, on-page optimization and content priorities, with writers and AI producing the drafts.
• Getting clients found in AI search: Google AI Overviews, ChatGPT and Perplexity, alongside classic organic results.
• Links, local search and multi-location SEO where the client needs it.
• Reporting in GA4 and Search Console, and the quarterly roadmap for each client.

What You Bring

• 3+ years hands-on in SEO: you have run the audits and made the fixes yourself.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.