Senior SEM Lead - E-commerce & Retail Growth

Critical Mass; Calgary; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading digital marketing agency in Calgary, Alberta is seeking a Senior Paid Search Strategist to lead SEM strategies for enterprise-level brands. This position requires over 5 years of hands-on experience in campaign management, exceptional communication skills, and a passion for optimizing performance using data-driven insights. Join a diverse team offering competitive benefits and a dynamic work environment.

Benefits

Global maternity and parental leave

Competitive benefits packages

Summer Fridays

Vacation and wellness days

Qualifications

• 5+ years of experience managing paid search campaigns with large budgets.
• Excellent communication and presentation skills.
• Ability to analyze data effectively to drive performance.

Responsibilities

• Drive the development and optimization of SEM strategy.
• Manage day-to-day performance of campaigns.
• Provide insights and recommendations through data analysis.

Skills

Managing paid search campaigns

Data analysis

Communication skills

SEO/SEM strategies

Campaign optimization

Google Ads

Market insights

Tools

Google Analytics 4

Google Ads Editor

Google Tag Manager

Microsoft Ads

Job description

A leading digital marketing agency in Calgary, Alberta is seeking a Senior Paid Search Strategist to lead SEM strategies for enterprise-level brands. This position requires over 5 years of hands-on experience in campaign management, exceptional communication skills, and a passion for optimizing performance using data-driven insights. Join a diverse team offering competitive benefits and a dynamic work environment.