Senior Salesforce Marketing Cloud Architect

A5; Canada; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading digital transformation consultancy in Canada is looking for an experienced Marketing Cloud Consultant to enhance client engagement through strategic technical designs. The role involves translating business requirements into technical solutions, developing data-driven processes, and managing Marketing Cloud projects. Ideal candidates will have Salesforce certifications and demonstrate proficiency in tools like AMPscript and SQL. Be part of a team focusing on client success and innovative digital solutions.

Qualifications

• 3+ years' experience with Salesforce Marketing Cloud.
• Must possess Marketing Cloud Consultant and/or Developer certifications.
• Demonstrated proficiencies with Automation Studio, Journey Builder, and Email Studio.

Responsibilities

• Translate business requirements into technical design.
• Develop data-driven solutions based on complex requirements.
• Clearly document technical solutions and processes.

Skills

Salesforce Marketing Cloud

AMPscript

SQL

Server-Side Javascript

Automation Studio

Journey Builder

Email Studio

Web programming

Data analysis

Agile development

Education

Bachelor’s degree or equivalent practical experience

Tools

JIRA

Confluence

Job description

Job Description:

A5 guides businesses through their Digital Transformation journey with a focus on Campaign-to-Revenue. As a leading solutions provider and systems implementer, we modernize business processes through our strategic methodology using industry-leading Salesforce platform and backend ERP integrations. We are one of the very few partners in the ecosystem invested in by Salesforce Ventures and are also proud to be part of the Salesforce partner advisory board. A5 has resources across the US, Canada, UK, Eastern Europe, South America and India.

Come join a growing Salesforce Practice and work on fun projects with good people!

Responsibilities:

• Translate business and marketing requirements into technical design that considers the entire customer experience, including making best practice recommendations for optimal technical performance and raising gaps if they exist
• Incorporate multi-platform and/or multi-channel requirements in architectural designs
• Interpret complex requirements and develop data-driven solutions
• Participate in key sessions with clients, such as requirements gathering, demos, trainings, etc.
• Clearly and articulately document technical solutions, including data design documents and user-facing maintenance instructions
• Identify and document opportunities for optimization in existing Marketing Cloud environments
• Complete initial setup of Marketing Cloud instances, including establishing business units, SAP, sender profiles, send classifications, users and roles, etc.
• Establish Marketing Cloud data and contact schema, including designing business unit data flow structure and hierarchy
• Develop multi-channel journeys, complex automations, personalized emails, and dynamic CloudPages
• Utilize Automation Studio to develop data-driven processes such as custom data manipulation via SQL, automated FTP import/exports, audience selection and filtering, and more
• Utilize Journey Builder to develop complex omni-channel communication flows
• Develop custom CloudPage solutions, including forms, preference centers, landing pages, and more
• Use Content Builder to build and deploy emails using content blocks
• Use AMPscript to develop complex dynamic personalization in emails and CloudPages
• Participate in implementations of advanced Marketing Cloud studios, such as Interaction Studio and Datorama

Desired Qualifications:

• 3+ years' experience with Salesforce Marketing Cloud
• Bachelor’s degree or equivalent practical experience
• Must possess Marketing Cloud Consultant and/or Marketing Cloud Developer certifications
• Demonstrated proficiencies within environment applications, particularly with Automation Studio, Journey Builder, and Email Studio.
• Experience in Mobile Studio, Interaction Studio, Datorama, and/or Audience Studio (DMP) a plus
• Working knowledge of Sales Cloud, Service Cloud, and/or other core Salesforce products
• Proficiency in AMPscript, SQL, and Server-Side Javascript
• Experience in Web programming (e.g. JavaScript, HTML, CSS, XML)
• Advanced knowledge of SOAP and REST APIs
• Experience with Marketing Cloud Connect, experience in other technical integrations a plus (i.e. Heroku, MuleSoft, Customer 360, etc)
• Experience with web personalization a plus
• Experience working with data lakes and warehouses such as AWS
• Experience working in an agile development framework
• Familiarity with JIRA, Confluence, or other Team Collaboration software
• Detail-oriented individual with the ability to quickly ramp up on new projects
• Demonstrated ability of using analytical and problem-solving skills in a fast-paced environment
• Strong presentation skills, oral and written communication skills, and interpersonal skills
• Ability to work independently as well as balance and prioritize numerous tasks within a collaborative team environment