Senior Salesforce Applications Specialist

TorontoJobs.ca Recruitment Division; Toronto; Hybrid; CAD 100,000 - 125,000; Full time

Job summary

A recruitment agency in Toronto is looking for a Senior Salesforce Applications Specialist to optimize systems and automation that drive revenue operations. This hybrid role involves enhancing Salesforce applications, ensuring data quality, and collaborating with cross-functional teams. Candidates should have 3–5+ years of experience in Salesforce management and a strong analytical mindset, with a passion for leveraging AI technology to streamline processes. Join a fast-moving global team and make a significant impact from day one.

Qualifications

• 3–5+ years of experience managing and customizing Salesforce and related GTM applications.
• Deep understanding of revenue operations processes.
• Strong analytical mindset with the ability to turn complex data into actionable insights.

Responsibilities

• Partner with Marketing, Sales, Customer Success, and Finance to ensure unified data and workflows.
• Analyze and refine lead routing and pipeline management for improved efficiency.
• Administer, configure, and enhance Salesforce and other GTM applications.

Skills

Project management

Data analysis

Cross-functional communication

Salesforce customization

Fluency in English

Education

Relevant certifications (e.g., Salesforce Administrator)

Tools

Salesforce

Marketo

Zapier

Job description

Senior Salesforce Applications Specialist

Job ID: 467633

Location: Toronto, ON

Category: Business Development/Strategic Management

Postal Code: M6K1Y7

Employment Type: Full Time

Posted: 11.25.2025

Job Description

Location: Downtown Toronto, hybrid – 4 days in office, and Friday is remote and a half day until 1 pm.

We are on a mission to help organizations work smarter and faster through the power of AI and automation. Our platform is trusted by thousands of organizations worldwide to streamline IT, business, and operational workflows — transforming employee productivity and experience.

We’re seeking a Senior Salesforce Applications Specialist to join our Revenue Operations team and play a key role in optimizing the systems, applications, and automations that power our go-to-market engine. This is a hybrid individual contributor position, ideal for a hands‑on expert who thrives at the intersection of technology, process, and strategy.

What You’ll Do

• Align Systems Across Teams: Partner with Marketing, Sales, Customer Success, and Finance to ensure unified data, workflows, and business processes.
• Optimize Processes: Analyze and refine lead routing, pipeline management, forecasting, and lifecycle workflows to improve conversion and efficiency.
• Integrate AI & Automation: Develop and manage AI‑based automations and intelligent agents to accelerate execution and improve data‑driven insights.
• Own Key Systems: Administer, configure, and enhance Salesforce and other GTM applications to support evolving business needs.
• Evaluate and Implement Tools: Identify new technologies and integrations to enhance operational scalability and cross‑team collaboration.
• Oversee Integrations: Ensure seamless data flow and synchronization between CRM, marketing automation, customer success, and finance systems.
• Maintain Data Quality: Establish data governance standards and ensure accuracy, consistency, and reliability across systems.
• Deliver Insights: Build and maintain reports and dashboards that monitor performance metrics and support strategic decision‑making.
• Document and Enable: Create documentation and deliver training sessions to ensure users can confidently adopt and leverage systems.
• Lead Projects: Manage cross‑functional technology and process initiatives from concept to rollout with clear execution and follow‑through.

Why Join Us

You’ll be part of a fast‑moving global team that values innovation, data‑driven decision‑making, and collaboration. If you’re passionate about leveraging systems and AI to streamline revenue operations and enable business growth, this role offers the opportunity to make a measurable impact from day one.

Job Requirements

• 3–5+ years of experience managing and customizing Salesforce and related GTM applications.
• Deep understanding of revenue operations processes (lead generation, pipeline, forecasting, and retention).
• Strong analytical mindset with the ability to turn complex data into actionable insights.
• Excellent project management and cross‑functional communication skills.
• Proven ability to translate business needs into scalable technical solutions.
• Fluency in English (written and verbal).

Preferred Qualifications

• Experience in a high‑growth SaaS or technology environment.
• Familiarity with AI‑driven automation platforms or intelligent agent frameworks.
• Hands‑on experience with tools such as Salesforce Flows, Marketo, Dealhub, Gong, ZoomInfo, Spiff, or similar.
• Experience with integration tools (e.g., Workato, Zapier, Tray.io).
• Relevant certifications (e.g., Salesforce Administrator) are a strong plus.