Senior Sales Manager - IDS

Informa Plc; Toronto; Hybrid; CAD 100,000 - 125,000; Full time

Job summary

A leading international events company is seeking a dynamic Senior Sales Manager for its Toronto and Vancouver shows. The role involves driving commercial success, managing client relationships, and contributing to significant sales revenue. Ideal candidates have extensive experience in sales, particularly in the design sector, along with strong communication and negotiation skills. A competitive salary, commission, and comprehensive benefits package are offered, with a hybrid work model.

Benefits

Comprehensive health plan

RRSP contributions

10 vacation days and additional time off

Work from almost anywhere for up to 4 weeks

Wellbeing support through EAP

Career development opportunities

Qualifications

• Proven track record in sales and business development, ideally within the design sector.
• Demonstrated ability to plan and organize large-scale events.
• Strong knowledge of and experience working within the design community.

Responsibilities

• Drive commercial success of events in Toronto and Vancouver.
• Actively pursue new and existing business opportunities.
• Manage relationships with major national show sponsors.

Skills

Sales and business development

Relationship-building

Negotiation skills

Organizational skills

Communication skills

Education

5-10 years of experience in sales or business development

Job description

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.

Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Interior Design Show

The Interior Design Show (IDS) is Canada’s design fair – the national platform for contemporary, cutting‑edge design. It is the annual meeting place for the architecture and design community. Our two shows in Toronto (January) and Vancouver (September) welcome thousands of visitors to experience the latest in the industry, through manufacture’s booths, special immersive installations, and keynote speakers from around the world.

B2C North America is a division of Informa, the world’s leading events company, and together we create opportunities for fans to explore and celebrate all things pop‑culture, through operational excellence, fandom expertise, and out‑of‑this‑world content.

Ready to embark on a new and exciting adventure? Read on.

Job Description

This role is based in our Toronto office.

The Interior Design Show (IDS), a flagship event under Informa Connect, is seeking a dynamic and results‑driven Senior Sales Manager to drive the commercial success of its Toronto and Vancouver shows. Reporting to the Director of Sales, the Senior Sales Manager will be responsible for contributing 40% of the sales revenue for both events, playing a pivotal role in shaping the growth and impact of IDS within the design community.

This position offers a competitive salary plus commission, alongside Informa’s comprehensive benefits package, which includes a health plan and RRSP contributions. The role is hybrid, with the majority of time spent at Informa’s Toronto office.

Key Responsibilities

Sales Development

• Booth Sales: Actively pursue new and existing business opportunities through outbound sales efforts, including cold calling, client meetings, and networking within the design community.
• Build and maintain strong relationships with clients, preparing tailored proposals and closing sales to meet revenue targets.
• Identify and qualify new leads by researching design and architecture websites, magazines, directories, and attending local and international trade shows.
• Conduct in-person visits to potential clients whenever possible to strengthen relationships and secure business.

Account Management

• Serve as the primary point of contact for clients throughout the year, ensuring their needs and expectations are met promptly and professionally.
• Manage relationships with major national show sponsors, providing exceptional service and fostering long‑term partnerships.
• Maintain regular communication with the account base to ensure client satisfaction and retention.

Experience & Qualifications

• Proven track record in sales and business development, ideally within the design sector.
• 5-10 years of experience in sales, event planning, or business development roles.
• Demonstrated ability to plan and organize large-scale events.
• Strong knowledge of and experience working within design community, with an appreciation for high‑quality design.
• Exceptional communication, negotiation, and relationship‑building skills.
• Highly organized, self-motivated, and able to thrive in a fast-paced environment.

Why Join IDS?

As a Senior Sales Manager, you will play a key role in shaping the success of one of the most prestigious design events in Canada. You’ll have the opportunity to work closely with industry leaders, contribute to the growth of the design community, and be part of a global organization that values innovation, collaboration, and professional development.

This is an exciting opportunity for a seasoned sales professional with a passion for design and events. If you’re ready to take your career to the next level, apply today!

Additional Information

Why work at Informa

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Comprehensive time off package: 10 vacation days, 8 paid emergency days, 1 paid day to celebrate your birthday and up to 4 paid volunteering days.
• Work from almost anywhere for up to 4 weeks per calendar year.
• Competitive benefits, including Share Match program.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world.

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.