Senior Sales Manager

Criteo; Toronto; On-site; CAD 90,000 - 120,000; Full time

Job summary

A leading digital advertising firm in Toronto is looking for a Senior Sales Manager to drive revenue through new client acquisition and manage key advertiser relationships. This role requires 10+ years of experience in digital media sales and a deep understanding of the Canadian advertising landscape. Candidates must demonstrate strong communication skills and a strategic mindset, working closely with various internal teams to ensure client success.

Qualifications

• 10+ years of experience in digital media, ecommerce, programmatic, or retail media sales.
• Strong network in the Consumer Electronics and CPG verticals in Canada.
• Deep understanding of the Canadian advertising and retail media landscape.

Responsibilities

• Drive revenue through acquisition of new clients and growing relationships.
• Manage and grow a portfolio of high-value accounts.
• Lead joint business planning and growth strategy sessions.

Skills

Sales target achievement

Client relationship management

Communication skills

Negotiation skills

Strategic mindset

CRM management (Salesforce)

Job description

What You'll Do :

As Senior Sales Manager, you will be responsible for driving revenue through the acquisition of new clients and growing our relationships with key advertisers and agencies. With a portfolio focused on some of the largest and most recognizable brands in Consumer Electronics, B2C, Household Appliances, Tools, & Apparel, you will lead strategic sales initiatives, foster high-level client relationships, and champion Criteo’s retail media solutions in a dynamic, data-driven environment. This is a high-impact role for a results-oriented, digitally savvy sales leader with deep expertise in advertising, ecommerce, or retail media.

Key Responsibilities :

New Business Development

• Own and close a defined list of major new business prospects.
• Prospect and build new relationships with brands and agencies across multiple channels
• Lead multi-product sales cycles from initiation to close.
• Promote and position new Criteo products in-market.

Client & Portfolio Growth

• Manage and grow a portfolio of high-value accounts to ensure client satisfaction and maximize revenue.
• Deliver consultative support and identify upsell opportunities across Criteo’s retail media solutions.
• Develop strategic account plans and accurately forecast to achieve quarterly targets.
• Lead joint business planning and growth strategy sessions with key clients.

Relationship Building

• Build and maintain strong relationships across client organizations—from CMOs to Brand Managers.
• Represent Criteo at industry events and network to strengthen client and agency partnerships.
• Serve as a trusted advisor by sharing retail media insights and campaign best practices.

Insights & Analytics

• Leverage campaign performance data and industry trends to optimize client strategies and drive business growth.
• Collaborate cross-functionally to ensure clients are fully leveraging Criteo’s capabilities.

Team Collaboration & Product Knowledge

• Work closely with internal teams (Product, Strategy, Analytics, Account Strategy) to align on client goals.
• Stay up to date on Criteo’s offerings and contribute to team culture through collaboration and knowledge sharing

Who You Are :

• Proven success in exceeding sales targets and securing new business.
• 10+ years of experience in digital media, ecommerce, programmatic, or retail media sales.
• Strong network and established relationships in the Consumer Electronics and CPG verticals in Canada.
• Deep understanding of the Canadian advertising and retail media landscape.
• Excellent communication, presentation, and negotiation skills.
• Strategic, data-driven mindset with the ability to translate insights into client value.
• Organized self-starter with strong CRM (e.g., Salesforce) and pipeline management skills.
• Comfortable working independently and collaboratively across teams.