Senior Sales Development Representative

Medfar; Canada; On-site; CAD 80,000 - 100,000; Full time

Job summary

A healthcare technology firm is seeking a Senior Sales Development Representative in Ontario to drive growth. This role requires over 5 years of SaaS sales experience, strong healthcare network, and excellent communication skills. The successful candidate will identify new prospects, conduct demos, and collaborate with Account Executives. Full-time position with no remote work available.

Qualifications

• 5+ years of experience in SaaS sales, preferably in health technology.
• Proven success in prospecting and demo-booking.
• Excellent communication and organization skills.
• Strong healthcare network with clinics and physicians.
• Motivated autonomous professional seeking career growth.

Responsibilities

• Identify, qualify, and engage new prospects in assigned territories.
• Leverage existing network for new opportunities.
• Book group demos and meetings with physicians and clinic leaders.
• Collaborate with Account Executives for group demos.
• Represent the company at healthcare events.

Skills

Sales Experience

B2B Sales

Customer Service

Account Management

Territory Management

Salesforce

Market Research

Outside Sales

Relationship Management

Enterprise Sales

Negotiation

Job description

Overview

We are looking for an experienced and driven Senior Sales Development Representative (SDR) to lead our next wave of growth in Ontario. You are a seasoned SaaS sales professional with both strategic hunting skills and an established network in the healthcare ecosystem, particularly among clinic group practices and regional health partners.

Responsibilities

• Proactively identify, qualify and engage new prospects across assigned territories.
• Leverage your existing network to initiate and accelerate new opportunities.
• Book high-quality group demos and introductory meetings with family physicians and clinic leaders.
• Work hand-in-hand with Account Executives to orchestrate high-impact group demos and secure actionable next steps using strong communication and negotiation skills.
• Maintain consistent activity volume (calls, emails, LinkedIn outreach, events) while focusing on conversion quality.
• Represent the company at regional healthcare events, conferences, and partner meetings.
• Use Salesforce and integrated tools to track outreach activities, opportunities and demo bookings.
• Support continuous feedback loops with marketing and product teams to refine go‑to‑market approaches.

Qualifications

• 58 years of experience in SaaS sales (preferably health technology, digital health or EMR‑adjacent solutions).
• Proven prospecting and outreach skills with consistent demo‑booking or pipeline‑generation success.
• Based in Toronto, York or Durham regions.
• Frequent travel availability (regional and interprovincial).
• Strong healthcare network and relationships with clinics, physicians or healthcare organizations.
• Excellent communication, organization and CRM discipline.
• A motivated autonomous professional seeking career growth toward sales management within 25 years.

Remote Work

No

Employment Type

Full‑time

Key Skills

Sales Experience, B2B Sales, Customer Service, Account Management, Territory Management, Salesforce, Market Research, Outside Sales, Relationship Management, Enterprise Sales, Negotiation, Oracle

Department / Functional Area

Sales

Experience

Years

Vacancy

1