Senior Product Owner, Demand Generation %26 Activation

Export Development Canada; Ottawa; Hybrid; CAD 94,000 - 127,000; Full time

Job summary

A Canadian financial Crown corporation is seeking a Senior Product Owner for Demand Generation & Activation. This role emphasizes strategic planning, backlog management, and collaboration within a hybrid work environment. Candidates are required to possess an undergraduate degree and a minimum of 7 years of experience in marketing and demand generation. The successful applicant will engage in Agile practices and work closely with stakeholders. Competitive compensation packages are offered, including comprehensive benefits and professional development opportunities.

Benefits

Competitive compensation & benefits package

3 to 4 weeks paid vacation

Professional development opportunities

Wellness initiatives

Volunteer opportunities

Qualifications

• Minimum 7 years experience in marketing and demand generation.
• Significant experience in project management using Agile methodologies.
• Ability to build relationships with stakeholders.

Responsibilities

• Activate and communicate the goals and vision of the team.
• Manage and maintain the product backlog according to objectives.
• Participate in Scrum events like sprint planning and reviews.

Skills

Project Management

Agile methodology

Communication

Interpersonal skills

Education

Undergraduate degree in Business, Marketing, or Communications

Job description

Application deadline: December 19, 2025

Position: Senior Product Owner, Demand Generation & Activation

Employment Type

Permanent

Compensation Details

Marketing Generalist 18: Salaries typically range from $94,664 to $126,219 annually, based on qualifications and experience, plus a performance-based incentive.

Location

• Export Development Canada operates in a hybrid work environment, currently requiring employees to work in the office 2 days per week (subject to change).
• This role can be performed from EDC’s headquarters in Ottawa.
• Relocation assistance is available for candidates who meet the eligibility criteria.

About EDC

Export Development Canada (EDC) is a financial Crown corporation that empowers Canadian businesses to succeed globally. We offer innovative financial solutions and expert insights to help businesses explore new markets, mitigate risks, and achieve growth.

Why Join EDC

• Comprehensive Benefits: Competitive compensation & benefits package, work‑life balance, and the opportunity to help make Canada and the world better through trade.
• Work‑Life Balance: Hybrid work options, 3 to 4 weeks paid vacation, corporate closure period, summer early Fridays, and no‑meeting Fridays.
• Professional Development: Continuous learning opportunities, training programs, workshops and language training.
• Inclusive Culture: A diverse and inclusive workplace that champions employment equity and values diversity of ideas, strengths, and backgrounds.
• Wellness Programs: Wellness initiatives, mental health support, and fitness programs to keep you healthy and happy.
• Community Engagement: Volunteer opportunities and community‑enriching programs.

Team Overview

Marketing’s Demand Generation & Activation team drives growth through sponsorships, events, and account‑based marketing (ABM) to engage prospects, partners, and customers. The primary goal is lead generation, supported by pipeline acceleration, retention, and thought leadership.

What you will be doing

Strategic Planning & Alignment

• Activate and communicate the team’s goals and vision, ensuring adherence across all team members.
• Collaborate with team manager to scope and prioritize initiatives and align quarterly backlogs with business objectives.
• Prepare for and participate in Business Review Planning (BRP), building quarterly backlogs, defining dependencies, and collaborating with other marketing Product Owners.

Backlog Management

• Manage and maintain the product backlog, prioritizing work according to business objectives and strategy.
• Scope work descriptions with clear objectives, Definition of Ready (DoR), and Acceptance Criteria, involving team members where relevant.
• Lead backlog refinement sessions to ensure clarity and business value.

Collaboration & Coordination

• Manage scaled delivery of work with dependent teams.
• Work with stakeholders to manage operational intake for prioritized initiatives, once vetted by the manager.
• Identify and raise dependencies and roadblocks to the manager and help resolve them as needed.

Agile Event Participation

• Actively participate in Scrum events, including sprint planning, daily stand‑ups, sprint reviews, and retrospectives.

What we are looking for

• Undergraduate degree in a relevant field (e.g., Business, Marketing, Communications).
• Minimum 7 years experience in marketing and demand generation or related field.
• Significant experience in Project Management, leveraging Agile or related methodology.
• Ability to build and maintain strong relationships with internal and external stakeholders, fostering collaboration and alignment.
• Strong communication and interpersonal skills.

What will make you stand out

• Bilingual in both official languages (English and French).
• Presentation/storytelling skills.
• Experience working with creative and event agencies.
• Experience leading complex B2B marketing demand generation programs with multiple deliverables.

Eligibility

EDC is committed to Fair Employment Practices and preference will be given to a candidate who is able to work legally in Canada at the time of application (Canadian Citizens or Permanent Residents). Candidates must meet the requisite government security screening requirements. The position is open to those who meet all of the essential requirements stated above and whose applications are received by the closing date.

This position is open to individuals who meet all the essential criteria outlined above and submit their applications by the closing date.

Ready to make a difference? This is your chance to join a dynamic, growing team and leave your mark on our organization, development finance, and the world.

Apply today!

Want to learn more about EDC? Check our website here https://www.edc.ca

EDC's Commitment to Employment Equity

Export Development Canada (EDC) is dedicated to fostering employment equity and building a diverse workforce. We are committed to creating a safe and inclusive environment that respects people from all cultures, backgrounds, and abilities. At EDC, we nurture a culture of inclusion and belonging where everyone has equal opportunity to grow, develop, succeed, and be their truest selves.

We actively encourage applications from women, Indigenous peoples, visible minorities, persons with disabilities, and members of the 2SLGBTQI+ community.

Your application must clearly demonstrate how you meet all the requirements. We thank all applicants for their interest in a career at EDC; however, only those selected for an interview will be contacted. Please note that qualified candidates may be considered for similar roles at this level within EDC.

EDC recognizes that disclosing the need for accommodations can be a personal matter. Please know that as an organization, we are committed to maintaining confidentiality and ensuring that any accommodations provided are tailored to support your needs. Our aim is to ensure you have a comfortable and positive experience throughout the recruitment process, so please do not hesitate to contact us directly for any accommodation requests at [e-mail]. We are here to support you every step of the way.