Senior Product Marketing Manager/Strategy

Marketers on Demand; Burlington; On-site; CAD 90,000 - 120,000; Part time

Job summary

A client-focused marketing firm is seeking a Senior Product Marketing Manager/Strategy in Burlington, Canada. This short-term contract role involves leading product development from concept to launch, transforming insights and market trends into impactful product strategies. Candidates should have over 7 years of product strategy experience and a relevant educational background. Competitive skills in consumer insights analysis and data storytelling are essential.

Qualifications

• Over 7 years experience in product strategy.
• Proven ability to turn consumer insights into winning products and marketing strategies.
• Strong communicator with excellent data storytelling and presentation skills.

Responsibilities

• Develop and lead 3–5 year product roadmaps for key categories.
• Translate consumer trends and research into actionable product strategies.
• Measure product performance; make data-driven recommendations.

Skills

Product strategy development

Consumer insights analysis

Data storytelling

Collaboration

Education

Bachelor’s in Marketing

MBA

Tools

Circana

Consumer research labs

Job description

Marketing / PR / Events

MoD is looking for a strategic, consumer-focused Senior Product Marketing Manager/Strategy to join our client’s team for a short-term contract! You will lead product development from idea to launch, driving measurable business impact. Turn consumer insights, market trends, and competitive intelligence into powerful product strategies and roadmaps.

Key Responsibilities:

• Develop and lead 3–5 year product roadmaps for key categories
• Translate consumer trends and research into actionable product strategies
• Collaborate cross-functionally to deliver go-to-market plans
• Measure product performance; make data-driven recommendations
• Align stakeholders across teams and franchise partners to ensure executional success

Key Qualifications:

• Over 7 years experience in product strategy
• Bachelor’s in Marketing or related; MBA preferred
• Proven ability to turn consumer insights into winning products and marketing strategies
• Ability to develop marketing and product solutions that solve complex business challenges
• Experience using tools like Circana and consumer research labs
• Strong communicator with excellent data storytelling and presentation skills

Apply below today by clicking on the “Apply for Job” button.