Senior Product Marketing Manager, Personal Banking (12-month contract)

EQ Bank | Equitable Bank; Toronto; Hybrid; CAD 90,000 - 115,000; Full time

Job summary

A leading Canadian financial institution seeks a Senior Product Marketing Manager to develop marketing campaigns for personal banking products. The role requires 7+ years of experience, strong analytical skills, and proficiency in product marketing. Responsibilities include campaign execution, product launches, and customer insights analysis. Competitive benefits, including bonuses, RRSP matching, and professional development, are offered. The position allows for hybrid work at the Toronto office.

Benefits

Competitive discretionary bonus

Market-leading RRSP match program

Medical, dental, and vision benefits

Employee Share Purchase Plan

Generous vacation policy

Annual professional development allowance

Qualifications

• 7+ years of related work experience.
• Strong understanding of brand and product marketing strategies.
• Experience in leading the launch of new products.

Responsibilities

• Own marketing strategy and execution of campaigns.
• Lead go-to-market planning for product launches.
• Manage creative development for marketing campaigns.

Skills

Product marketing

Analytical skills

Customer insights

Time management

Agile methodologies

Education

Post-secondary education in Marketing or Commerce

Job description

Join a Challenger

Being a traditional bank just isn’t our thing, so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.

How do we get there? With a talented team of inquisitive and agile challengers that break through the status quo. So, if you’re passionate about redefining the future of banking—while having fun—this could be your next big opportunity.

Our company continues to grow, and today we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank’s wholly‑owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people’s lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World’s Best Banks list since 2021.

The Work

Reporting to the Senior Manager, Personal Banking Growth, the Senior Product Marketing Manager, Personal Banking will lead the strategy, development and execution of marketing campaigns and initiatives that drive awareness, adoption, and engagement with EQ Bank’s personal banking products. This includes leading product launches, acquisition campaigns, and customer communications to achieve key business KPIs, as well as leading go‑to‑market plans for new products, features, and promotions.

The Core Responsibilities!

• Own the marketing strategy and execution of campaigns & initiatives to drive awareness, account sign‑ups, and funding/deposits across all EQ Bank personal banking products
• Lead go‑to‑market planning for new product launches, feature enhancements, and promotions – developing positioning, messaging, and integrated campaign strategies that align with customer needs and business goals.
• Manage the creative development process including writing of creative briefs and ensure flawless execution of marketing campaigns. Work closely with internal & external agencies, product partners, analytics, and legal/compliance to deliver innovative and impactful programs for prospective and current customers.
• Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor campaign performance including overall effectiveness, learnings, and make recommendations accordingly to ensure customer needs and business KPIs are met. Share insights and learnings with key stakeholders.
• Stay current on industry trends, competitive activity, and innovation opportunities to continuously improve our customers’ experience and increase performance of campaigns and market positioning.
• Use data‑driven analysis and customer insights to test messaging and channels to continuously improve performance. Leverage post‑launch learnings to optimize future initiatives.
• Be a customer advocate within EQ Bank marketing team, ensuring the highest quality interactions with the customer across all lifecycle stages and channels.
• Partner with various stakeholders such as Product partners, Legal, Compliance, Contact Centre and Operations to ensure alignment on customer communications, marketing campaigns and timing.
• Collaborate closely with Customer Care, CX, Product, and Analytics teams to identify and alleviate customer pain points to support a seamless and consistent customer experience.

Let’s Talk About You!

• 7+ years related work experience.
• Post‑secondary education in Marketing, Commerce, or related experience.
• Proven experience in product marketing and/or leading the launch of new products, features, or integrated marketing campaigns across channels.
• Strong understanding of brand & product marketing strategies, digital marketing best practices, leveraging & activating customer data, targeting & personalization, and audience segmentation.
• Experience conducting competitive and market research to inform positioning, messaging, and go‑to‑market strategies.
• Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing.
• Passion for customer insights and communications to achieve business objectives.
• Experience working in a fast‑paced environment using agile methodologies to continuously launch and iterate on programs.
• Excellent time management skills – ability to effectively manage, prioritize and execute multiple projects simultaneously while ensuring their manager – Senior Manager, Personal Banking Growth – has an appropriate level of awareness/detail on projects to support.
• Self‑starter – capable of managing projects independently and building relationships with internal/external stakeholders.
• Proven leadership skills including day‑to‑day team management, mentorship & guidance.
• Strong verbal, written and communication skills.
• Track record of delivering key business results.
• Financial Services or Fintech marketing experience preferred.

What we offer [For full‑time permanent roles]

💰 Competitive discretionary bonus

✨ Market‑leading RRSP match program

🩺 Medical, dental, vision, life, and disability benefits

📝 Employee Share Purchase Plan

👶🏽 Maternity/Parental top‑up while you care for your little one

🏝 Generous vacation policy and personal days

🖥 Virtual events to connect with your fellow colleagues

🎓 Annual professional development allowance and a comprehensive Career Development program

💛 A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in‑office time will be spent working from Equitable Bank’s additional office space located at 2200‑25 Ontario Street, Toronto, ON.

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyone’s diverse experiences and perspectives. In tandem with that commitment, we support and encourage our staff to grow not just in their career path, but personally as well.

We commit to providing a barrier‑free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and beyond. All candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying, an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We can’t wait to get to know you!