Senior Product Marketing Manager, Fund Administration

Jobgether SRL; Canada; Hybrid; CAD 85,000 - 137,000; Full time

Benefits offered by this job

Equity

Health coverage

Life insurance

Mental wellness

Family support

Time off

Leave policies

Retirement

Home office support

Professional development

Remote work

Job summary

Jobgether SRL-based role: Senior Product Marketing Manager, Fund Administration, based in Canada, leads GTM strategy and messaging for the fund administration business, aligning with Sales, Product, CS, and Growth Marketing.

The candidate will develop buyer personas, reference customers, and launch frameworks, driving pipeline and informed deal support across the platform.

Qualifications

• 3+ years in fund administration or closely related field.
• Experience translating market and product insights into GTM messaging.
• Strong written and verbal communication with technical and business audiences.

Responsibilities

• Own go-to-market strategy, positioning, and messaging for fund administration products.
• Develop buyer personas, industry playbooks, and content strategies across the sales journey.
• Lead product launches and coordinate readiness across Sales, CS, Product, and Marketing.
• Create executive briefs, ROI narratives, and battlecards for deal support.
• Gather customer insights, win/loss analyses, and reference customer programs.
• Collaborate with Sales and Growth Marketing to drive pipeline and upsell opportunities.

Skills

Fund administration

Go-to-market strategy

B2B product marketing

Cross-functional collaboration

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager, Fund Administration based in Canada.

This role leads the go-to-market strategy for a fast-growing fund administration business within the private markets sector. You will own positioning, messaging, launches, sales enablement, and competitive intelligence while working closely with Sales, Product, Customer Success, and Pipeline teams. A key part of the role is developing deep expertise in fund administration buyers, their priorities, and the teams involved in purchasing decisions. You will also build a strong understanding of internal subject-matter experts and customer references to support high-value opportunities. The position combines strategic product marketing with hands-on deal support and customer insight. It is well suited to someone who understands fund administration and can turn complex industry knowledge into compelling commercial narratives.

• Own go-to-market strategy, positioning, and messaging for the fund administration business, creating differentiated value propositions for CFOs, fund controllers, finance and fund operations leaders, investor services, accounting, treasury, compliance, loan operations, and technical stakeholders.
• Develop buyer and influencer personas, industry playbooks, objection frameworks, and content strategies across the sales journey.
• Build and maintain a detailed understanding of internal fund administration experts, including their areas of expertise and the situations where their involvement can best support sales opportunities.
• Maintain strong knowledge of reference customers across different sizes, asset classes, and profiles, helping Sales match relevant customer proof to prospects.
• Lead fund administration product and feature launches from planning through execution, establishing repeatable launch frameworks and coordinating readiness across Sales, Customer Success, Product, and the broader market.
• Gather post-launch adoption signals and customer feedback and use those insights to inform future product development.
• Partner directly with Sales leadership and sellers to create executive briefs, ROI narratives, competitive battlecards, demo narratives, stakeholder-specific presentations, and other deal-support materials.
• Support pipeline generation, upsell, and cross-sell opportunities across the broader platform by maintaining consistent and compelling product narratives.
• Serve as an internal subject-matter expert on fund administration deal dynamics and contribute directly to messaging and strategy for high-priority opportunities.
• Conduct customer interviews, win/loss analysis, and Sales feedback sessions to strengthen understanding of fund administration personas, use cases, and buying priorities.
• Develop customer stories that provide credible, real-world evidence for positioning and sales conversations.
• Own competitive intelligence for the fund administration segment and share actionable insights with Sales, Growth Marketing, and Product teams.
• Use AI agents, LLMs, and automation tools to accelerate account research, synthesize customer and competitive insights, and improve the production of messaging and enablement materials while applying human judgment where needed.

Requirements:

• At least 3 years of experience in or adjacent to fund administration, such as working for a fund administrator, on a fund CFO, controller, or finance operations team, or at a company providing fund administration technology or services.
• Strong understanding of how fund administration teams operate, their key stakeholders, buying processes, and business priorities.
• Experience in B2B product marketing or go-to-market strategy is advantageous, particularly experience closely supporting Sales and influencing commercial outcomes.
• Demonstrated ability to translate complex market, customer, and product insights into clear and compelling go-to-market messaging and enablement materials.
• Strong written and verbal communication skills, with the ability to communicate effectively with both technical and business audiences.
• Practical experience using LLMs, AI agents, or AI automation tools to accelerate research, content development, and other professional workflows.
• Sound judgment regarding where AI and automation can improve efficiency and where human expertise and interpretation remain essential.
• Strong cross-functional collaboration skills and the ability to work effectively with Sales, Product, Customer Success, Growth Marketing, and other stakeholders.
• Ability to operate strategically while remaining hands-on in developing content, supporting deals, conducting research, and driving launches.

Benefits:

• Canadian base salary: CA$85,000-CA$137,000, with actual compensation determined by experience, skills, location, and applicable local requirements.
• Equity: Compensation includes an equity component.
• Health coverage: Health, dental, and vision care for employees and their families.
• Life insurance: Employer-provided life insurance.
• Mental wellness: Mental wellness coverage.
• Family support: Fertility and growing family support.
• Time off: Flex Time Off in addition to company-paid holidays.
• Leave policies: Paid family leave, medical leave, and bereavement leave.
• Retirement: Retirement savings plans.
• Home office support: Allowance to customize your home work and technology setup.
• Professional development: Annual stipend for professional development.
• Remote work: Remote opportunity for eligible employees in Canada.